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What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
What is conducttr
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What is conducttr

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  • 1. Integrated storytelling, gaming and marketing platform
  • 2. • Conducttr is a web-based tool to build multi-platform storytelling and gaming projects via websites, social media, email, SMS, apps and tons more. It’s for all those things behind the website. • Conducttr massively reduces or removes development & testing costs – you can even create engaging experiences without coding. • If you are a developer then Conducttr is like wearing an endoskeleton - you’ll achieve more, faster and with less frustration.
  • 3. • – • – • –
  • 4. AUDIENCE DATABASE CONTENT DATABASE GAME LOGIC SOCIAL MEDIA, EMAIL TELEPHONE NETWORKS DATA LOG PLAYER INCLUDES: • POINTS • BADGES • INVENTORY AS WELL AS • MESSAGES • POSTS • STATUS UPDATES
  • 5. 1.5 Km < 1 Mile About 30 -40 mins to complete http://19reinos.cm.cr
  • 6. – Quicker to implement and more scalable & reliable than bespoke development – Reduces cost of audience interaction and makes large scale fan participation possible – Entertainment-as-a-service rather than single product sales – Authoring environment to script interactive experiences – Controls and monitors publishing of content – Listens for events like date & time, Tweets, Facebook comments, YouTube views, emails, SMS, location check-in, position in video timeline, etc. – Dynamically publishes & responds • Sends personalized replies based on behavioral segmentation, context & game state • Publishes new content • Unlocks exclusive content • Awards achievements, badges, points and coupons – Encourages participation & word-of-mouth
  • 7. Check-in Audience Content Locker Create Team Conversation feed Auto-tweet
  • 8. • Audience building • Auto-response • Personalization • Activation & Engagement • Rewards • Revenue Generation • Analytics & Management • Working with data
  • 9. Count fan demands and publish content in response Publish a video when fans @mention your show 1000 times Publish a Facebook revelation when 500 fans email to demand it Publish when fans demand it Flock to Unlock View content by episode View social content as an interactive narrative Blend scripted content with real- time and historical social media See what's happened while you've been away Catch Up Send a different reply to the same event Send a different reply to different people Send the same reply to the same people at different times Never send the same reply twice Auto-Alternative Auto-answer calls with a recorded message Make scheduled or delayed outbound calls Use incoming call to trigger anything: publication of video, sending email, Facebook post and so on. Automated call answering and making Phone Call Send content based on video timeline Video Timeline Create timeline events in the video and use them to cause activity on other platforms Reward viewers with exclusive content because you know they watched Call the viewer just as a character is calling on screen
  • 10. Embed your sign- up form on any website. Protect with captcha and minimum age control. Collect audience preference from drop-down Collect audience contact details Registration Forms Grow your mailing list from anyone who emails you Grow your mobile contact list from anyone texting or calling your numbers Add to your database anyone commenting on Facebook or Twitter Grab details from first interaction Direct Call-to-Action Fans can easily to send cool content to their friends Start a story from a friend mention on Twitter Use a referral widget for more options like eCards Easy, trackable friend invites Give content for contact details Grab information from messages Referral Media Gifting Data Parsing Ask for email and send a missing comic chapter Ask for a mobile number and text a secret location Ask for email and send bonus music tracks Ask for an email address or a name via SMS Grab data from 3rd party emails like Gumroad and IFTTT Have slimmers text their weight or runners their distance walke
  • 11. Call someone when they open your email Send a follow-up email if someone clicks a link to view your video Send an alert to yourself when someone clicks a link in their SMS Auto-reply when someone clicks a link Link Trigger Listen for a phrase in a Facebook comment and automatically post a reply Listen for an @mention on Twitter and respond automatically Listening for an email with a request-for- information and automatically send a reply Auto-reply to pre-defined phrases Message Trigger Detect when a certain number of video views is reached and then email your contact list Detect a certain number of tweets and then publishing a video Detect for a certain number of YouTube comments and then publish the video to Facebook Auto-publish when a milestone is reached Auto-respond when someone shares content Auto-reply on a different channel Goal Trigger UGC Detection Cross-Triggering Detect when someone shares an image, video or link on Twitter or Facebook Reward those who share an image on Twitter Reply only to those who post a video on Facebook Receive an email and reply with a phone call Receive a Tweet with an image attached and send an email Send an SMS to someone who makes the right comment on Facebook
  • 12. Send VIP invites to those most active on Facebook Have your hero die by fire; but only for those whose greatest fear is fire Text a follow-up to those who have not replied to your ema Send content based on past activity Behavorial Targeting Dynamic personalization of any message or social media post Include the audience’ score and progress on your emails Replace whole paragraphs of text with smart content based on past behavior. Publish content with personalized data Smartwords Create different roles within a team for a crisis simulation (CEO, CMO, CIO…) Send those playing as “The Mole” information ahead of time Allow the audience to change roles from cop to killer in an SMS game Personalized experience based on role Choice-based personalization Send content based on video timeline Role Play Choose Adventure Video Timeline Deliver a different conclusion based on previous choices. Create a Q&A on Twitter and reveal personalized results Pick and send a URL based on points scored or badges earned Create timeline events in the video and use them to cause activity on other platforms Reward viewers with exclusive content because you know they watched Call the viewer just as a character is calling on screen
  • 13. Instantly create an app that works across all mobile devices – with your graphics and your content built inside Conducttr Easily and immediate update the app experience Take our open-source code and build your own app to work with Conducttr Your own app with no code Custom app Have audiences collaborate to solve a mystery or save a business Provide private group social media messaging that’s unique to each team Have the choice of a single player affect the whole team Offer collaboration and competition Multiplayer & Teams Post different content on your blog depending on preferences expressed on Twitter Let Facebook comments decide the ending of your web series Remember which way each audience member voted Give fans a voice Multi-platform date and time releasing Publish on interaction and data Voting Scheduled Publishing Event Publishing Synchronize publishing across all your channels – social media, email, sms, digital locker and custom app Visualize and automate your publication schedule Never miss an opportunity for cross-promotion Schedule automated call-backs and follow- ups at times an audience member usually interacts Delay an auto-reply until business hours, commuting time or after the kids have gone to bed Change your responses depending on time of the day or day of week.
  • 14. Increase someone’s XP every time they engage with your content Show players their Progress through an experience Have characters remember the strength of relationship to a player Award points, levels, progress, content Game Mechanics Display audience rankings Reward with vouchers and discounts Leaderboards Coupons Show players their ranking based on any metric you decide Embed a leaderboard of players on any web site Show the leaderboard inside your custom app Send vouchers to the first 50 fans who Tweet a correct answer SMS a unique discount code for people to redeem in real-world locations Leave coupons and special offers inside the Digital Locker Use badges to reward engagement and good behavior! Award a badge for each location visited on a tour Award a badge to the first player to find an answer on Twitter Award a badge when someone logs in 10 times Award badges! Badges Every audience member gets a personal area with content just for them Match the digital locker content to someone’s progress through an experience Use multiple digital lockers per player for scheduled content, reward content and premium content Password- protected personal space Digital Locker
  • 15. Franchise an urban scavenger hunt around the world Design an educational game to be run independently by teachers Sell your crisis simulation to different companies Sell your experience as a replayable service Experience-as-a-Service Collect payment on services like Gumroad and send notification to Conducttr Send bonus track of new album once user has bought tickets for the concert Provide codes for a private screening of your new film once user has paid Integrate with payment systems Pay-per-use Give engaged fans rewards from sponsors Give sponsors credibility, kudos and metrics Provide sponsor with channel to talk directly with fans Offer brands an authentic connection Sell your project for others to copy Sponsor Integration Premium Templates Template your project for faster starts second time around Repurpose your simulation to adapt it to another sector Translate and localize your game to be run in another country
  • 16. Export detailed interaction-level information for data mining Filter and export incoming and outgoing messages Export interactive projects in a familiar movie- script style report Export and analyze interaction-level data Detailed Reporting Real-time visualization of project activity, even at peak traffic times Track actions and messages of any specific audience member Easily spot loops and logic errors while testing Real-time tracking of audience interaction Activity Feed Create notification lists for different departments Allow your team to subscribe or unsubscribe themselves with no management from you Send notifications to everyone on certain milestones or as a scheduled reminder Send alerts to notification lists Get real-time updates on important events Big data store of all your audience Team Alerts Goal Notification Audience Database Receive an SMS when someone uses bad language on your Facebook page Get an email when someone registers or finds the solution to a riddle Get an follow-up reminder with updates on most engaged audience Store information about your audience – preferences, choices, engagement, advocacy and more Allow multiple multi- channel contact details per person View individual activity feed for each audience member
  • 17. Make data meaningful and relevant Use conversational language and characterisation to connect to audiences Get your point across in any language Convert data into readable text Data-driven Narratives Show bar charts and comparisons Show progress bars for funds raised and other support Show voting results as they happen Display data as it happens Dynamic Charts Export detailed interaction-level information for data mining Filter and export incoming and outgoing messages Export interactive projects in a familiar movie-script style report Export and analyze interaction data Detailed Reporting Create mobile survey forms Private, anonymous or public comment feeds Grab data from public, private and personal sources Collect data from people & systems Data Collection

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