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Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
Transmedia Storytelling for Filmmakers (2.0)
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Transmedia Storytelling for Filmmakers (2.0)

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New presentation on how filmmakers might approach transmedia storytelling and why it's important to them

New presentation on how filmmakers might approach transmedia storytelling and why it's important to them

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  • @mayaz00 thank you! :)
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  • @MikeVogel thanks!
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  • Great presentation, Robert. The slide on 'Storytelling for today' speaks volumes and could be a presentation on its own.
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  • Yes, I do. Thanks. I just added a second call to action on a platform that makes it easier to engage a.k.a. to understand...I think that is what you meant by 'crucial understanding' I wish 'average time on page' wasn't an unreliable metric.
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  • To increase participation you need to make it easy to do and worthwhile. There isn't really a trick as such you just need to think in terms of the 'wow' moment for the audience so that they tell others 'you have to go try this!!'
    And try to have different strokes for different folks. Not everyone wants to upload a video of themselves, say, and might prefer to vote for those who do.

    There is a natural curve (or pyramid) of those participating and those not. It's a little erroneous to measure %engagement as those taking part and those lurking because they might all be engaged. I engage with many projects by reading the comments other people post without posting myself - maybe I feel I don't have anything to contribute because it's been said. That doesn't mean I'm not engaged. Do you see what I mean?

    A crucial understanding is
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  • 1. “Life is not measured by the number of breaths we take, but by the number of moments that take our breath away”
  • 2. • Taking the audience on an emotional journey beyond the movie • A journey that goes from moment moment in someone’s life to
  • 3. Robert Pratten CEO & Founder, Transmedia Storyteller Ltd
  • 4. The film business is dead. Long live filmmaking.
  • 5. The Internet and Mobile Revolution
  • 6. The audience has moved on
  • 7. • Zack Braff • Rob Thomas • Spike Lee
  • 8. 24
  • 9. Incit
  • 10. Good App Store Revenue Official site YouTube Poor piracy Poor Good Spread, Attention and Credibility
  • 11. DEVELOP IMPLEMENT MEASURE & MONITOR
  • 12. 44
  • 13. FEEL Gaming Role-playing Moral dilemmas, meaningful choices Role-play, provide building blocks Observing Exploring Reflection, consideration Exploring, discovering THINK DO What will the audience do? How will they be engaged?
  • 14. FEEL Gaming Psychophol experience Observing Role Playing Wastelander experience Tarot Cards Exploring Web Series THINK DO
  • 15. Producer (Jonathan Sothcott) Transmedia Producer (Robert Pratten) Graphic Design & Branding (BTL Brands) Feature Script (Simon Cluett) Psychophol Wastelander Tarot Cards Web Series (Cassi) (Berta) (Tara) (Robert)
  • 16. www.psychophol.com
  • 17. • • • • Marketing budget = $0 Production budget = $500 Total Net Kindle Revenue (2011) = $1748 Total shipments on Kindle Jan 1st to Dec 31st 2011 = 972 (retail price at Amazon.com $2.94) • Number of people connecting to Lauren Ortega on email = 83 = 9% of total sales • Video views of Episode 1 (Jan 1st to Dec 31st 2011) = 4727
  • 18. Nb: “video views” used as simple proxy for trend of social media activity. Wasn’t the sole activity also included email, Twitter, Facebook etc.
  • 19. Tipping point

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