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Transmedia Storytelling: Connected and personalized

by CEO  at Transmedia Storyteller Ltd on Dec 11, 2011

  • 4,120 views

This presentation argues that characters are the glue that allows audiences to connect with the story across platforms. Using our pervasive entertainment platform, Conducttr, audience activity allows ...

This presentation argues that characters are the glue that allows audiences to connect with the story across platforms. Using our pervasive entertainment platform, Conducttr, audience activity allows behavioral segmentation to provide audience with personalized experiences.

Not only does personalized experience create engagement, it also creates discussion because audience segments discussion and compare their experiences.

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Transmedia Storytelling: Connected and personalized Transmedia Storytelling: Connected and personalized Presentation Transcript