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Transmedia & Mobile
Transmedia & Mobile
Transmedia & Mobile
Transmedia & Mobile
Transmedia & Mobile
Transmedia & Mobile
Transmedia & Mobile
Transmedia & Mobile
Transmedia & Mobile
Transmedia & Mobile
Transmedia & Mobile
Transmedia & Mobile
Transmedia & Mobile
Transmedia & Mobile
Transmedia & Mobile
Transmedia & Mobile
Transmedia & Mobile
Transmedia & Mobile
Transmedia & Mobile
Transmedia & Mobile
Transmedia & Mobile
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Transmedia & Mobile

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A presentation on the role of mobile in transmedia storytelling. Give at the Groucho Club in London at an even organized by Four Colman Getty. …

A presentation on the role of mobile in transmedia storytelling. Give at the Groucho Club in London at an even organized by Four Colman Getty.

The style was Pecha Kucha - 20 slides x 20 secs each!

http://en.wikipedia.org/wiki/Pecha_Kucha
http://offthepage.net/

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Transcript

  • 1. Robert PrattenCEO & Founder@robprattenEurope: +44 207 193 4567USA: +1 415 287 4150http://tstoryteller.comUsing Mobile to tell Transmedia Stories
  • 2. Consumer Recreation Services
  • 3. CONSUMER BRANDSTRANSMEDIASTORYTELLING@belen_santa
  • 4. Storytelling to engage today’s consumers
  • 5. Conducttr = Lego for transmedia storytellersTwitter ChatBack Personal Content LockerSMS VotingBehavioral targetingFacebookCharactersCRMCMS
  • 6. Mobile as a portal between realitiesREADRECORDREVEALRECEIVEREACT
  • 7. “Dorina Basarab left Kirk her email address(dbasarab@gmail.com) and told him to emailwhen he was ready to fight.”“Welcome to the fight!Dark forces are plotting against us….”
  • 8. Location-based Location-awareVs
  • 9. Code Runner
  • 10. Subtlemob - location as context for storytellinghttp://productofcircumstance.com/
  • 11. http://www.flickr.com/photos/bellatrix6/ http://www.flickr.com/photos/tarnie/Locals VisitorsVs
  • 12. Tweet #PASSIONLead a better life - getconnected and helpus build an AppiCiti(www.appiciti.com)Tweet #WISDOMLead a better life - getconnected and helpus build an AppiCiti(www.appiciti.com)Tweet #REALITYLead a better life - getconnected and helpus build an AppiCiti(www.appiciti.com)Tweet #FREEDOMLead a better life - getconnected and helpus build an AppiCiti(www.appiciti.com)OnlineOnLocationHEAD HEARTEGO SOULTransbay “Connected Cities”Chalmatia, New OrleansBring the World to thelocation & the locationto the World
  • 13. Mobile is adoorway intoour minds

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