This presentation highlights the power to engage students through transmedia storytelling. For three weeks in Feb 2012, 600 students across Florida worked in teams of five to role-play c-level executives of a space cargo company. When one of their rockets crashes into a local town causing environmental damage, the students much decide how their company should respond.
Conducttr is a pervasive entertainment platform - a revolutionary technology for telling stories across social media, email, mobile and more. The platform simulated a real-life disaster scenario emailing the students as employees in their own company and tweeting and updating Facebook as members of the local community.