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Transmedia for Filmmakers

Transmedia for Filmmakers



Presentation I made to filmmakers at CineMart during Rotterdam International Film Festival.

Presentation I made to filmmakers at CineMart during Rotterdam International Film Festival.
More at http://tstoryteller.com



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    Transmedia for Filmmakers Transmedia for Filmmakers Presentation Transcript

    • Why Filmmakers should explore Transmedia Storytelling: Cash, Career & Creativity Robert Pratten CEO & Founder, Transmedia Storyteller Ltd @robpratten robert@tstoryteller.com +44 7802 805 294
    • The next 20 minutes…• About me• Definitions• Benefits• Approach• Example
    • Robert PrattenCEO & Founder, Transmedia Storyteller Ltd
    • transmedia production tool to deliver personalized,cross-platform experiences that drive conversation and engagement. Its cheaper, faster, scalable & manageable and theres no coding.
    • What is transmedia storytelling? Telling A Story over Multiple media
    • Aim: Whole is greater than sum ofparts Movie Game Book Media Franchise Whole is less than the sum of the parts: dissatisfying conclusion to consuming all media Movie Game Book Transmedia Whole is more satisfying than the sum of the parts: euphoria of collecting and connecting the pieces
    • What is transmedia storytelling? Telling A Story over multiple media platforms With participation of the audience 7
    • Transmedia storytelling Narrative Gaming Rewards Levels Collaboration CompetitionCharactersPlotEventsThings Social(ising) Participation, Conversation
    • Rethinking entertainment
    • Transmedia storytellingis a way to attract and retain audiences.
    • The monolithic feature film
    • Project as a portfolio of ideas• Content – Feature film – Books/comics – Blogs – Merchandise – Trailer – Social media – Mobile app – Soundtrack• Funding – Pre-sales – Crowdfunding – Private investment –Taxpayer money
    • Money Later Social media Feature film Comic book Issue 1 Issue 2,3..Attention AttentionNow Later Pre-sales? Crowdfunding Investment Sales Grant Money Now
    • Transmedia business model
    • Seth Godin“The Internet has freed us all from the tyranny of being picked”
    • Christian Viel, Indie filmmaker
    • Canadian Superheros
    • Figurines
    • Meet-ups & Events
    • Shared Story World http://worldofdepleted.com/
    • Connect with story
    • The End Robert Pratten robert@tstoryteller.com @robpratten UK: +44 207 193 4567 USA: +1 415 287 4150