Storyworld 2011: Concept to Contract to Launch
Upcoming SlideShare
Loading in...5
×
 

Storyworld 2011: Concept to Contract to Launch

on

  • 2,541 views

The panel I chaired on taking intellectual property across platforms by working with various partners.

The panel I chaired on taking intellectual property across platforms by working with various partners.

Statistics

Views

Total Views
2,541
Views on SlideShare
2,141
Embed Views
400

Actions

Likes
1
Downloads
54
Comments
0

3 Embeds 400

http://www.scoop.it 351
http://paper.li 47
https://twitter.com 2

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-ShareAlike LicenseCC Attribution-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Storyworld 2011: Concept to Contract to Launch Storyworld 2011: Concept to Contract to Launch Presentation Transcript

  • From Concept to Contract to Launch Storyworld Monday 31st October 2011, San Francisco
  • Robert PrattenCEO & Founder, Transmedia Storyteller Ltd
  • Panelists• Lenny Brown Director, Creative & Business Development THQ• Brent Friedman Founding Partner Electric Farm Entertainment• Tricia Pasternack Transmedia Producer, Random House Worlds
  • Transmedia storytelling
  • Homefront
  • Valemont
  • Lenny BrownDirector, Creative & Business Development THQ
  • Brent Friedman Founding PartnerElectric Farm Entertainment
  • ELECTRIC FARM ENTERTAINMENT PRESENTS: A Transmedia Property in Partnership with MTV & Verizon
  • THE VALEMONT STORY THE VALEMONT STORY VALEMONT is a university for vampires… …set in the real world. With a Massachusetts address, a 400 year old backstory, and a slew of famous alumni from human history (like Walt Disney and Einstein). Oh, and we’ve got some seriously hot bods, too. As the foundation for our story we crafted an ALTERNATE HISTORY for mankind and a DEEP MYTHOLOGY of rules and lore. This offered a “drillable” storyverse for fans to explore.
  • THE VALEMONT EXPERIENCEElectric Farm Entertainment’s VALEMONT was an unprecedented 360° series. Theshows played out on: Linear TV VOD Online MobileBy integrating every platform and screen as entry points of the VALEMONT world theshow delivered an INTERACTIVE and truly transmedia experience.
  • VALEMONT PARTNERS +INNOVATIVE DISTRIBUTION: MTV used on-air to promote online 1st 12 episodes (2mins ea) aired in “ad pods” around network’s highest ratedshows, “The Hills” and “The City” 12th episode cliffhanger, and extensive network marketing push, drove fans tofollows the remaining 23 episodes online at MTV. ComORGANIC INTEGRATIONS: Verizon woven into experience Verizon’s products (wireless, voice, text, video, imaging) were seamlesswoven into storyline with a Verizon branded phone at the center of the story Every new student enrolled at Valemont U received an “virtual” Verizon phonewhich served as a tool for news, msgs, clues, video and plot developments
  • THE CONTENT LAYERSThe VALEMONT uses each platform to enhance the storytelling and offer different entry points forfans to INTERACT and INFLUENCE the program.INTERACTIVE STORYTELLING – fans could participate in an immersive world and “CHOOSE” whichSIDE they belonged to… this delivered one of TWO ENDINGS.SOCIAL NETWORKS – a community that could comment on the happenings at Valemont, shape itsown ideas and content around the show, and connect to other “STUDENTS.”MOBILE – with Eric’s phone a key component of the story, we offered a direct 2-way relationshipwith fans through video & SMS (3rd screen also adding ‘view on the go’ content)THE ARG – fans could delve deeper into the experience & mythology of VALEMONT through anARG, providing deeper interaction than short form episodes or linear TV allows
  • TRANSMEDIA ROLL OUT & AUDIENCE EXPERIENCE VALEMONT U WEBSITE
  • TRANSMEDIA ROLL OUT & AUDIENCE EXPERIENCE INVESTIGATOR’S BLOG
  • TRANSMEDIA ROLL OUT & AUDIENCE EXPERIENCE POPPY’S BLOG
  • TRANSMEDIA ROLL OUT & AUDIENCE EXPERIENCE TWITTER
  • TRANSMEDIA ROLL OUT & AUDIENCE EXPERIENCE FACEBOOK
  • TRANSMEDIA ROLL OUT & AUDIENCE EXPERIENCE VALEMONT COMMONS
  • TRANSMEDIA ROLL OUT & AUDIENCE EXPERIENCE MOBILE Verizon SMS CampaignONLINEPREQUEL Episodes / RUSH WEEK SOCIAL MEDIA Facebook Quiz
  • VALEMONT EPISODE 1
  • Tricia PasternackTransmedia Producer,Random House Worlds
  • Books are doorways to worlds
  • Home to the world’s …and extraordinarygreatest storytellers… worlds of fiction
  • HOMEFRONT was not a full-scaletransmedia project, but was highly important in establishing creative trust between RHW, IP authors(Raymond Benson and John Milius ) and THQ.Book publishing capability is our advantage