Media Consumption Trends and Opportunities for the Self-published Creative

Welcome!
Focus on (Self) Publishing
Tues 25th May 2010

Tonight’s presenters
Robert Pratten
Reading habits
Gini Graham Scott, Ph.D
E-books: Promoting & Advertising Your Book
Christopher Drum
Developing content for the iPhone & iPad

Where Are We Today?
KPMG Media and Entertainment Barometer
1000 UK consumers (Sept 09 vs March 10)
Hours spent consuming digital media up from 6hrs 14min  7hrs 28mins

Traditional Media: What have you done in the past month?
Source: KPMG Media and Entertainment Barometer (March 2010)

New Media: What have you done in the past month?

Preferences: online (26%) offline (43%) don’t care (31%)

Problem?
Getting discovered
explosion of content
need to be exceptional
Getting paid
piracy
frictionless payment mechanisms
...but these are also the solution

Mix your (“e-book”) content delivery platforms
Prioritize using these five criteria:
Ability to get paid
Ability to spread
Fit with lifestyle
Remarkability
Cost to implement

Summary
Reading is still a popular leisure activity
Getting discovered
Make content more social (even “books”)
Co-creation/open critique
Use a freemium pricing model
Getting paid
Use a freemium pricing model
Get an optimal platform mix

The End
Robert Pratten
twitter.com/zenfilms
www.zenfilms.com

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Media Consumption Trends and Opportunities for the Self-published Creative

by Robert Pratten on May 28, 2010

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Media Consumption Trends and Opportunities for the Self-published Creative — Presentation Transcript