Media Consumption Trends and Opportunities for the Self-published Creative

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Introductory presentation to the Spoilrr meet-up group. A brief look at the challenges and opportunities for self-published content creators.

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Media Consumption Trends and Opportunities for the Self-published Creative

  1. 1. Welcome!<br />Focus on (Self) Publishing <br />Tues 25th May 2010<br />
  2. 2. Tonight’s presenters<br />Robert Pratten<br />Reading habits<br />Gini Graham Scott, Ph.D<br />E-books: Promoting & Advertising Your Book<br />Christopher Drum<br />Developing content for the iPhone & iPad<br />
  3. 3. Where Are We Today?<br />KPMG Media and Entertainment Barometer<br />1000 UK consumers (Sept 09 vs March 10)<br />Hours spent consuming digital media up from 6hrs 14min  7hrs 28mins<br />
  4. 4. Traditional Media: What have you done in the past month? <br />Source: KPMG Media and Entertainment Barometer (March 2010)<br />
  5. 5. New Media: What have you done in the past month? <br />Source: KPMG Media and Entertainment Barometer (March 2010)<br />
  6. 6. Preferences: online (26%) offline (43%) don’t care (31%)<br />Source: KPMG Media and Entertainment Barometer (March 2010)<br />
  7. 7. Problem?<br />Getting discovered<br />explosion of content<br />need to be exceptional<br />Getting paid<br />piracy<br />frictionless payment mechanisms<br /> ...but these are also the solution<br />
  8. 8. Mix your (“e-book”) content delivery platforms<br />Prioritize using these five criteria:<br />Ability to get paid<br />Ability to spread<br />Fit with lifestyle<br />Remarkability<br />Cost to implement<br />
  9. 9. Summary<br /><ul><li>Reading is still a popular leisure activity
  10. 10. Getting discovered</li></ul>Make content more social (even “books”)<br />Co-creation/open critique<br />Use a freemium pricing model<br /><ul><li>Getting paid</li></ul>Use a freemium pricing model<br />Get an optimal platform mix<br />
  11. 11. The End<br />Robert Pratten<br />twitter.com/zenfilms<br />www.zenfilms.com<br />

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