Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Measuring RoI for Transmedia
Upcoming SlideShare
Loading in...5
×

Measuring RoI for Transmedia

4,560

Published on

Some wonder why they should give away free content or experiences if it's only enjoyed by those who will buy the paid content anyway.
This presentation describes an approach to cost-justifying free content and experiences and explains why it's a good investment in customer relationships.

More in this doc: http://www.transmediastoryteller.com/community/content/5/58/audiences-engagement-and-content-strategy-for-transmedia-storyt

Published in: Business
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×