How to approach transmedia narratives

How to Approach Transmedia Narratives BAVC, San Francisco Oct 2012 Robert Pratten CEO & Founder, Transmedia Storyteller Ltd @robpratten

Conducttr brings your story to life

What is Transmedia Storytelling?

Storyworld 4

Your causeStoryworld Your cause 5

Audience at the heart

Transmedia’s Top 5 Best Practice Discoverability Participation Retention ignite the Core all Appetites

How do youexpress your premise?

Audience participation opportunities FEEL Companion Actor Moral dilemmas, Role-play, meaningful choices provide building blocks Outsider Observer Reflection, consideration Exploring, discovering THINK DO What will the audience do? How will they be engaged?

Incitement Be surprising, playful and live?Bristol,UK 2012; by splash & ripple Incit

Participatory Learning

Client’s objectives:• Teach ethics and financial responsibility• Self-guided problem solving• Collaborative working• New media comprehensionSolution:• Simulation of real-life scenario

Students love to role-playFictional environmental activist

Traces of hope

Starting to Write

Scoping the project

Story development

Example

Appi Citi for TransbayFest• Background – Something fun & “transmedia” for Transbay Fest – Theme of “Connectedness” and “Resilient Cities”• Premise – connectedness = happiness• Goal – Everyone to have a fun time (by connecting) – Connect people to theme of connectedness• Participation – Casual: tweet your mood - “@MCU02 #happy4” – Deeper: find node pieces – head, heart, soul and ego

Story & Characters• HarryHackster – protagonist• MCU02 – Harry’s computer• WingmanSF – Harry’s (comic) friend• GhostSh3ll – Hackbot (villian)StoryHarry is local hipster/coder working on a tech start-up called Appi CitiAppi Citi measures the mood of the city and responds to increase the connectednessThe heart of Appi Citi is a computer called @MCU02

Appi Citi Social media Opening Closing participation night night party party

Characters and Platforms• Tumblr – long form content (Story), discovery• Twitter - discovery #transbayfest, ease-of-use• SMS – immediacy• Flyers - discovery• Optional: Mobile app – discovery + stickiness

Appi Citi – initial sketchTweet me your mood! #happy1 Collect 4 node pieces fromthru #happy5 or if youre sad around SF to become a node:#sad1 thru #sad5 where 5 is the Heart, Head, Soul, Ego. Tweetstrongest feeling. #TransBayFest the codeword you find on flyers#AppiCiti at #TransBayFest

Appi Citi - overview

Appi Citi on Mobile app

Key points• Know your premise• Know your audience• Write for participation

The End Robert Pratten robert@tstoryteller.com @robpratten USA: +1 415 287 4150 Europe: +44 207 193 4567

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How to approach transmedia narratives

by Robert Pratten on Oct 15, 2012

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