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Creating Raving Fans

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Presentation from Storyworld 2013. Includes the work of Robert Pratten, Jan Libby, Yomi Ayeni & Evan Jones

Presentation from Storyworld 2013. Includes the work of Robert Pratten, Jan Libby, Yomi Ayeni & Evan Jones

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  • 1. Participatory Storytelling – Creating Raving Fans Jan Libby Yomi Ayeni Evan Jones Moderator: Robert Pratten
  • 2. Conducttr brings your story to life
  • 3. Incit BUY THIS BOOK!Consumers as advocates
  • 4. Careers can be built from raving fans
  • 5. Raving fans don’t behave?
  • 6. Your 1 Million Facebook fans?
  • 7. RECOMMEND US
  • 8. A desire to get closer, to dive deeper Attribution: http://www.flickr.com/photos/28208534@N07/2873123033/
  • 9. Human needs• Significance (special, important, unique)• Certainty (comfort & control)• Variety (surprise)• Connection (love)• Growth (learning, mastery)• Contribution (giving back)
  • 10. Storyworld Comfort Comfort Growth Growth Learning Learning Surprise Surprise Fan Fan Community Significance ContributionSell this to create raving fans
  • 11. A fan-servicing business?• A new sales funnel – $8 book/movie – $32 annual subscription – $100 online role-play (mixed reality immersive experience) – $240 convention pass – $500 LARP
  • 12. Participatory framework FEEL Companion Actor Moral dilemmas, Role-play, meaningful choices provide building blocks Outsider Observer Reflection, consideration Exploring, discovering THINK DO What will the audience do? How will they be engaged?
  • 13. Participation can be the reward

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