What do we mean by the term, ‘Blog’?
The word 'Blog' comes from the term 'Web Log‘.
The ‘Web’ refers to the Internet.....
... but is this the log we're talking about?
A Log, correctly spelled 'logue', comes
from the word 'catalogue' - Just like a
A log (or logue) is like a register or a record
where you make entries, regularly,
perhaps. And this is done in chronological
Today, we have Logs online that are called
web logs,or more commonly, 'Blogs'.
Selecting Your Blogging Website
You may have your own website
with a blog tab, which is good,
but an external blog has
Blog sites largely offer free services. The
best sites to work with include
Wordpress.com and Blogspot.com. The
latter is owned by Google, so there are
advantages like better SEO (Search
Engine Optimization) and auto sync with
‘Blogging’ as a Form of Writing
It's a form of writing in the First or Second perspective. i.e. Using: We, I, us,
and talking to your audience (readers) and addressing them with 'you' and
For example: “We are engaged in services for the benefit of all humankind.
We want you to join us in our effort.”
Notice the use of: We, our, us and you.
The whole point of your blog post is to write as though you are talking to
someone - It has to be conversational, and must be easy for everyone to
Your Blog Post Topic and Headline
You need a topic to write on. This can be almost
anything. However, when you have your own
blog, you must have a focus. Most blog sites
allow you to state what you blog about.
Once you have your topics and your writing boundaries set, you
will need to narrow them down to individual topics and areas
to focus on.
Maximize the Strength of Your Introduction
You must write a headline that catches your reader's attention,
and your headline must be followed by an opening line that
sucks your reader in even more.
Here are some things you can do to engage your readers once
they stop at your headline:
Mastering the art of blog writing can be hard work. While your
whole blog must be written well, your first 50-70 words are
Tips for Writing a Strong Introduction
1. Pose a Question
Challenging the reader to think engages their mind and makes
them want to find out the answer. Eg Did you know this rule
2. Open with a Quote
This may inspire the reader to continue to read in the hope of
finding out what lies beyond the next paragraph
Pres.Kennedy Once said: "Ask not what your country can do for you, but
what you can do for your country."
3. Deliver a Personal and Powerful Story
Being a story teller can captivate people, and a personal or
powerful story can do just that.
4. Quote an Interesting Fact or Statistic
If you are writing about Facebook, here’s an example that could
draw your readers in: “One in every eight minutes spent on the
internet is on Facebook”.
5. Create a Mental Image
It could be a sentence opening with phrases such as ’imagine
this‘ or ‘do you remember when ....?‘.
6. Analogies, Comparisons and Other Tricks
You could say something like: “A writer without a blog is like a
salesman without a telephone” that tempts and captures the
7. Create Context
Lead your readers into the main part of the article by creating
the context for the rest of the story. Provide some background
to the meat of your topic.
How to Make Your Blog Post Appealing
Include Key Words
Pay attention to this point strictly. Do some reaerch regarding
the key words people will be looking for. Write for your
audience, and 1 million Google computer servers will
automatically rank your page, crawling and indexing your
words, headlines and keywords.
Use sub-headings and bullets
Subtitles are your mini headlines
that draw your readers to continue
reading. This also allows skimmers to
move through your post and perhaps
spend a few more seconds
A picture can be worth a thousand words
and convey a clear message. Always name
the source of the image.
Consider A Video
Videos are even better. They help in ranking your page better,
and often, a 2-minute video can deliver a concept that 500
words might not achieve. Always name the source of the video.
Hyperlinking your text can bring more value to your article,and
can help readers understand more about what you're trying to
Format For Skimming
Make sure your text is consistent and appropriately sized. Use a
consistent font type. The size of the font may vary for headings
and sub-headings. You may use bold and italicized fonts for
accentuating expression and meaning.
Line spacing is very important. Ipersonally don't recommend
anything less than 1.15 line spacing.
Getting your readers' feedback is always helpful if you plan to
write more on your chosen topic. You can end with something
“Have you learnt anything from this post that has added to
You need to re-state your position
on the issue you have discussed
at this point. It must match your
headline and opening paragraphs.
It could be a statement or a