1. Chapter 4
Business Communication And The
Ethical Context

2. Outline
A. Background to Ethical Context
 Ethical Situations
 Ethics As a Communication Issue
 Ethics in Corporations – An Historical View
B. Communication on Ethical Issues
 Legal Issues
 Key Areas for Ethical Communication
 Ethics and Organizational Responsibility
C. Influences on Personal Ethics
 People
 Culture
 Philosophy
 Law
 Religion

3. Background to Ethical Context
 Ethical Situations
 Ethics As a Communication Issue
 Ethics in Corporations–A Historical View

4. Background to Ethical Context
Ethical Situations
An Ethical dilemma is a complex situation that often involves
an apparent mental conflict between moral imperatives, in
which to obey one would result in transgressing another. This is
also called an ethical paradox.
Making ethical decisions is relatively easy when all the facts of
a situation are known.

5. Background to Ethical Context
Ethics As a Communication Issue
We communicate our values and beliefs to others via verbal
and nonverbal behavior.
 We are defined in the eyes of others according to the way
we behave.
 We also need to communicate to others the importance and
necessity of good ethics.
It follows that we have a responsibility to act in ways that
promote honesty and fairness to maximize the personal worth
of each person in the organization

6. Background to Ethical Context
Ethics in Corporations – A Historical View
Companies have long fought the battle of corporate corruption. Because
corporations are run by people and no human being is morally perfect,
ethical issues are bound to arise. How these issues are handled is the best
indicator of a corporation’s ethical commitment. Establish ethically moral
behavior in your corporation by taking the task seriously.
When company executives behave unethically, that behavior often ends
up in the news. While most companies have ethics policies, they don't
necessarily enforce or even follow them. By incorporating ethics into the
very heart of the business and reinforcing the idea of ethical behavior,
businesses can run efficiently, legally and ethically.

7. Communication and Ethical Issues
Legal Issues
Key Areas for Ethical Communication
Ethics and Organizational Responsibility

8. Communication and Ethical Issues
Legal Issues
Communicating ethically in the business arena challenges you on
several levels.
Legal issues have an impact on you personally and on the
organization to which you belong.
Legal issues in business communications become more complex
with the advancing improvement to technology. Use of new
devices increases efficiency and allows for more productivity, but
it also raises legal concerns as a business worries about the
erosion of privilege, interception of data or storage of
communications.

9. Communication and Ethical Issues
 Key Areas for Ethical Communication
Ethical treatment of a subject takes time, thought, and preparation. As a
manager. It is important for you to focus on ethical communication in
three key areas:
Personal Written and Spoken Messages
Cross-Cultural Messages
Advertising Messages

10. Communication and Ethical Issues
 Key Areas for Ethical Communication
Personal Written and Spoken Messages
Your messages, both written and spoken, demonstrated not only
the message, you intended but also a message regarding your
values and integrity.
Use the guidelines to evaluate your purpose and motives in each
situations.
The guidelines are:
1.Message purpose
2.Research methods
3.Selection of material
4.Development of ideas
5.Use of language
6.Ethical context
7.Self-analysis

11. Communication and Ethical Issues
 Key Areas for Ethical Communication
Cross-Cultural Messages
Never before have so many people from different cultures lived
and worked together.
The world has become a global village, and the work force reflects
that diversity. Because we have such different customs and ways
of communicating, it is natural that misunderstandings occur in
the workplace.
The cross-cultural ethical outline will help you assess your
ethicality in multicultural situations.
Cross-Cultural Ethical Guidelines:
1.Cultural context
2.Misunderstandings
3.Language
4.Accountability

12. Communication and Ethical Issues
Key Areas for Ethical Communication
Advertising Messages
It is ethically wrong to advertise products in ways that confuse.
Whether promoting a college jazz event, a gateway weekend, or a
line of products for a multimillion dollar company, the rule for
ethical advertising is consistent:
Tell the truth, don’t misrepresent , and don’t manipulate language
to create a false impression.
Ethical Guidelines for Advertising:
1.Language
2.Graphics/print
3.Omission
4.Truth
5.Accountability

13. Communication and Ethical Issues
Ethics and Organizational Responsibility
Business corporations exists for one reason: to make money . Today,
however, corporations are mindful of their corporate social responsibility, or
CSR (Corporate Social Responsibility), also known as their "triple bottom
line," which includes a concern for profits, but also an ethical treatment of
people and the world in which we live. Proponents of CSR models say that
businesses are actually more profitable when they employ high CSR
standards, but that idea is still disputed by some corporate and financial
analysts.
Environment
Human Rights
Community Development
Employee Welfare

14. Influence on Personal Ethics
People
Culture
Philosophy
Law
Religion

15. Influence on Personal Ethics
 People
Your family played a large part in shaping your personal ethics.
Your family member and friends exert strong influence on your
ethics.
Teacher, especially when you were younger, may have laid the
foundation for ethical decisions.
Personal ethics is strongly influence people around him including
,parent ,family ,teacher etc.

16. Influence on Personal Ethics
 Culture
Culture is an integral part of every society.
It is a learned pattern of behavior and ways in which a person
lives his or her life.
Culture is essential for the existence of a society, because it
binds people together. In the explicit sense of the term, culture
constitutes the music, food, arts and literature of a society.
Culture is way of life.
A culture is a way of life that is based on beliefs and values, such
as art, food, dance, rituals, religion, etc

17. Influence on Personal Ethics
 Philosophy
Theories of philosophy have long been concerned with ethical
and moral issues.
Philosophy is the study of general and fundamental problems
concerning matters such as existence, knowledge, truth, justice,
beauty, validity, mind and language.
A personal philosophy statement serves as an introduction to
you, focusing more on your beliefs and values than on life
experiences and biographical data.

18. Influence on Personal Ethics
 Law
Laws, some argue, represent the minimum standard of behavior.
Law is a set of rules in society set by the government in order to
maintain control.
Law of state has much and more influence one personal ethics.
Acting ethically mean following the law.

19. Influence on Personal Ethics
 Religion
Religion is belief in super natural and divine power or powers and
how we relate to them. It comprises of belief and practice.
Religious traditions give instructions to followers about what's
right and wrong. That is, belief systems define what is or isn't
ethical. In some religions, unethical behavior is punished and
ethical behavior is rewarded. In other religions, teachings provide
guidelines for ethics, but leave latitude for the believer to
interpret what is ethical and what isn't.

20. Thanks!
For your support and understanding