Chapter 4


Published on

Published in: Education
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Chapter 4

  1. 1. Chapter 4Business Communication And The Ethical Context
  2. 2. OutlineA. Background to Ethical Context Ethical Situations Ethics As a Communication Issue Ethics in Corporations – An Historical ViewB. Communication on Ethical Issues Legal Issues Key Areas for Ethical Communication Ethics and Organizational ResponsibilityC. Influences on Personal Ethics People Culture Philosophy Law Religion
  3. 3. Background to Ethical Context Ethical Situations Ethics As a Communication Issue Ethics in Corporations–A Historical View
  4. 4. Background to Ethical ContextEthical SituationsAn Ethical dilemma is a complex situation that often involvesan apparent mental conflict between moral imperatives, inwhich to obey one would result in transgressing another. This isalso called an ethical paradox.Making ethical decisions is relatively easy when all the facts ofa situation are known.
  5. 5. Background to Ethical ContextEthics As a Communication IssueWe communicate our values and beliefs to others via verbaland nonverbal behavior. We are defined in the eyes of others according to the waywe behave. We also need to communicate to others the importance andnecessity of good ethics.It follows that we have a responsibility to act in ways thatpromote honesty and fairness to maximize the personal worthof each person in the organization
  6. 6. Background to Ethical ContextEthics in Corporations – A Historical ViewCompanies have long fought the battle of corporate corruption. Becausecorporations are run by people and no human being is morally perfect,ethical issues are bound to arise. How these issues are handled is the bestindicator of a corporation’s ethical commitment. Establish ethically moralbehavior in your corporation by taking the task seriously.When company executives behave unethically, that behavior often endsup in the news. While most companies have ethics policies, they dontnecessarily enforce or even follow them. By incorporating ethics into thevery heart of the business and reinforcing the idea of ethical behavior,businesses can run efficiently, legally and ethically.
  7. 7. Communication and Ethical IssuesLegal IssuesKey Areas for Ethical CommunicationEthics and Organizational Responsibility
  8. 8. Communication and Ethical IssuesLegal IssuesCommunicating ethically in the business arena challenges you onseveral levels.Legal issues have an impact on you personally and on theorganization to which you belong.Legal issues in business communications become more complexwith the advancing improvement to technology. Use of newdevices increases efficiency and allows for more productivity, butit also raises legal concerns as a business worries about theerosion of privilege, interception of data or storage ofcommunications.
  9. 9. Communication and Ethical Issues Key Areas for Ethical CommunicationEthical treatment of a subject takes time, thought, and preparation. As amanager. It is important for you to focus on ethical communication inthree key areas:Personal Written and Spoken MessagesCross-Cultural MessagesAdvertising Messages
  10. 10. Communication and Ethical Issues Key Areas for Ethical CommunicationPersonal Written and Spoken MessagesYour messages, both written and spoken, demonstrated not onlythe message, you intended but also a message regarding yourvalues and integrity.Use the guidelines to evaluate your purpose and motives in eachsituations.The guidelines are:1.Message purpose2.Research methods3.Selection of material4.Development of ideas5.Use of language6.Ethical context7.Self-analysis
  11. 11. Communication and Ethical Issues Key Areas for Ethical CommunicationCross-Cultural MessagesNever before have so many people from different cultures livedand worked together.The world has become a global village, and the work force reflectsthat diversity. Because we have such different customs and waysof communicating, it is natural that misunderstandings occur inthe workplace.The cross-cultural ethical outline will help you assess yourethicality in multicultural situations.Cross-Cultural Ethical Guidelines:1.Cultural context2.Misunderstandings3.Language4.Accountability
  12. 12. Communication and Ethical IssuesKey Areas for Ethical CommunicationAdvertising MessagesIt is ethically wrong to advertise products in ways that confuse.Whether promoting a college jazz event, a gateway weekend, or aline of products for a multimillion dollar company, the rule forethical advertising is consistent:Tell the truth, don’t misrepresent , and don’t manipulate languageto create a false impression.Ethical Guidelines for Advertising:1.Language2.Graphics/print3.Omission4.Truth5.Accountability
  13. 13. Communication and Ethical IssuesEthics and Organizational ResponsibilityBusiness corporations exists for one reason: to make money . Today,however, corporations are mindful of their corporate social responsibility, orCSR (Corporate Social Responsibility), also known as their "triple bottomline," which includes a concern for profits, but also an ethical treatment ofpeople and the world in which we live. Proponents of CSR models say thatbusinesses are actually more profitable when they employ high CSRstandards, but that idea is still disputed by some corporate and financialanalysts.EnvironmentHuman RightsCommunity DevelopmentEmployee Welfare
  14. 14. Influence on Personal Ethics People Culture Philosophy Law Religion
  15. 15. Influence on Personal Ethics PeopleYour family played a large part in shaping your personal ethics.Your family member and friends exert strong influence on yourethics.Teacher, especially when you were younger, may have laid thefoundation for ethical decisions.Personal ethics is strongly influence people around him including,parent ,family ,teacher etc.
  16. 16. Influence on Personal Ethics CultureCulture is an integral part of every society.It is a learned pattern of behavior and ways in which a personlives his or her life.Culture is essential for the existence of a society, because itbinds people together. In the explicit sense of the term, cultureconstitutes the music, food, arts and literature of a society.Culture is way of life.A culture is a way of life that is based on beliefs and values, suchas art, food, dance, rituals, religion, etc
  17. 17. Influence on Personal Ethics PhilosophyTheories of philosophy have long been concerned with ethicaland moral issues.Philosophy is the study of general and fundamental problemsconcerning matters such as existence, knowledge, truth, justice,beauty, validity, mind and language.A personal philosophy statement serves as an introduction toyou, focusing more on your beliefs and values than on lifeexperiences and biographical data.
  18. 18. Influence on Personal Ethics LawLaws, some argue, represent the minimum standard of behavior.Law is a set of rules in society set by the government in order tomaintain control.Law of state has much and more influence one personal ethics.Acting ethically mean following the law.
  19. 19. Influence on Personal Ethics ReligionReligion is belief in super natural and divine power or powers andhow we relate to them. It comprises of belief and practice.Religious traditions give instructions to followers about whatsright and wrong. That is, belief systems define what is or isntethical. In some religions, unethical behavior is punished andethical behavior is rewarded. In other religions, teachings provideguidelines for ethics, but leave latitude for the believer tointerpret what is ethical and what isnt.
  20. 20. Thanks!For your support and understanding