Prototyping web apps with Wordpress

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  • 1. Prototyping Web Apps with WordPress Blaise Freeman and Ned Lomigora April 30, 2012 info@zeeen.com www.zeeen.com @zeeenmedia
  • 2. •  started with a proprietary platform•  lacking market validation•  slow to iterate•  dependency on others for iterations•  high cost
  • 3. Technique: Prototyping Tool:The Lean Startup Loop Wordpress
  • 4. first version of zeeen book microsite
  • 5. user feedback what customers what customers said it felt like wanted
  • 6. and after many iterations... One stop login
  • 7. Intuitive easy-to-edit admin interface
  • 8. 1. Zero Out Extraneous “Features”
  • 9. hide menus and widgets with asimple plugin add_action( admin_menu, wpzero_hide_menus ); add_role( defaultuser, Default User...
  • 10. strip out unessential themeelements http://themble.com/bones/
  • 11. if all else fails, hack things with jQuery jQuery("#media-upload #save").click(e){ ...
  • 12. 2. Use Existing APIs"Bad artists copy. Good artists steal." Pablo Picasso
  • 13. 3. Hack Core Responsibly-ish
  • 14. Conclusion•  use other peoples code•  speed trumps doing it "the right way"•  WP core is useful for building Web applications
  • 15. Thank You!For plugin source code please email us at info@zeeen.com www.zeeen.com @zeeenmedia