The document discusses the findings of a new study that shows original content reaches more people on Facebook than status updates. It analyzes changes to how Facebook's news feed algorithm prioritizes different types of content like links, photos and videos. The key conclusion is that brands that create their own original content will get more exposure and reach within Facebook's news feed.

1. New Study Shows Original Content Reaches More People on
Facebook
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2. Slide: 2
1. Introduction
2. Exposure of Status Updates
3. Importance of Brand
4. Content Originator
5. What does Facebook do?
6. Post Reach and Page Reach
7. Organic Reach
8. Viral Reach
9. Paid Reach
10.Best Ways to Calculate Facebook Visitors
11.How Difficult it to Get More Visitors
12.More Visitors by Other Social Networks
13.Presented by Zebra Techies Solution.
Topic

3. Slide: 3
Introduction
Facebook is continuing to make important changes in the news
feed. This time Facebook has not given importance to status
updates. Rapid changes are there in the news feed and many
brand managers know well how to stay on the top. We tried to
dig deeply to see about the latest changes. Constant changes are
known with a new philosophy.

4. Slide: 4
Exposure of status updates
Analysis and monitoring this type of data for
thousands of Facebook pages with a tool called
EdgeRank Checker. Facebook released a blog post
which explains about the status updates from pages
are less involved than status updates from friends. In
other words, status updates are reducing exposure in
the news feed.

5. Slide: 5
While trying for many brands,
status updates are not shown
nearly as links and photos. They
typically do not offer much value
to the business. Status updates are
typically used to gather general
opinions or fast message updates
whereas links can earn actual
traffic. During this change other
content types are not importantly
affected.

6. Slide: 6
A very moderate decrease is there which is most likely due
to the normal change. Interesting videos becomes
important in the news feed. The sample size to post the
videos is less than optimal and the historical data shows a
similar pattern. An interesting video can be considered as
an interesting content in the future.

7. Slide: 7
Importance of Brand
As we look every change in the news feed, a common
theme appears. Contents enriched with information tend
to go to the top. Google follows same approach with the
search results. Facebook is slowly becoming like Google
in this regard. Shares play important role as they are
strongly involved to make the brands. Brands are not
impacted by negative changes.

8. Slide: 8
Content Originator
Brands that make the content get the most value in the news
feed. Google takes a similar approach to test the inbound links.
Content originator has not much role with Facebook as
compare to the any other social network. Twitter has got same
results which can be visited as a Tweet broadcasts in the world.
More exposure is available with content originator.

9. Slide: 9
Content originator is getting success in
case of the changes because it can
use natural distribution networks like
shares. Facebook's algorithms may
not weigh the initial posts like before.
Strong involvement of shares is good
to distribute the content also. The
news feed is involved with growing of
the competition that improves large
budgets to get the exposure within the
feed.

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What does Facebook do?
Facebook is forever bringing new features. It is giving the users more flawless
and necessary experience. Unfortunately it does not come always in our favor
while it tries to reach more people with the web page content. Facebook
reaches the elite people who visit the content. It changes all other activity that
you can follow.

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Post reach and page reach
Post reach is the people who visited an exact content in
the news feed. The number of people is called the Page
reach and the people may visit any content post in a
given time. For example it can be daily, weekly or
monthly. These two metrics for the visitors can be
confusing.

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If you don’t give any post frequently you
can have vast reach for the posts but the
page reach can be low. If you give post more
than five times a day, it may be a low post
reach but you can get a big page reach.
Which we should stress upon?

16. Slide: 16
You should check whether your
posts are visited by the majority
of fans and ensure that your
brands are going before your fans
regularly. The answer will make
you determined abort the form,
post or page which is important
for you. Both of post and page
reach have three major types.
They are organic, viral and paid
reach.

17. Slide: 17
Organic reach
It is the reach by the visitors that
Facebook provides you at free of
cost. It is common in news feed
while your fans visit your
updates. Other chances are there
for example, random users visit
your page. These are
unimportant rather than news
feed viewed by the fans.

18. Slide: 18
Viral reach
This reach involves the people who visit your
post because someone made a tale about this.
For instance, if a follower likes, comments or
shares the post, your post can be visited by their
friends even they are not following your posts.
The same becomes true while you want to reach
large audience who can be or can’t be your
followers.

19. Slide:19
If a single targeted people make a
single tale, their friends can visit
this. Both of these are viral reach.
If explaining viral reach quickly
you can send insights data to
excel spread sheet. Viral reach
data is involved if you take the old
format for insights.

20. Slide: 20
However it is a part of organic visitors and it
is in the latest version of insights. Visit the
metrics for the viral reach that is totally
disappeared from the insights and the
Facebook very soon. Facebook opts for
simple approach rather than facets.

21. Slide: 21
Paid reach
It is a part of post reach and it is very simple to trail
any report. You have to make payment for this so
you are aware of the fact about its source. If you
make payment for the posts, the visitors will
enhance to higher than the standard organic visitors
as you made payment to get more followers.

22. Slide: 22
Best ways to calculate Facebook visitors
Until now it is general to target your overall Facebook
visitors against the total followers. A number of social media
marketers ensured some people who visited a given post and
then compared to do the total number of fans. It calculates
the percentage of the followers that they got already. It is not
the best method now.

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24. Slide: 24
The new insight of Facebook is to offer you how many
online followers are there at any moment. The lifespan of
any post on Facebook rarely enhances 2 to 3 hours. It is
right to target beside the total fans on Facebook at
particular moment. This is significant while you explain the
page importance to your boss or any client.

25. Slide: 25
How difficult it to get more visitors
People started to report a vast fall in organic
visitors for the pages they were handling. The
downfall of organic visitors varies because some
saw heavy downfall, some saw very small
downfall and others did not see any alteration.
A post is there from AdAge and it showed a
leaked punch from Facebook.

26. Slide: 26
It states that the pages can wait for their visitors
to continue reducing and get ready to make
payment for visibility of news feed. Social media
and blogging for the websites are not considered.
Some people criticize Facebook for its new
strategies to take their wealth. Others were
preventing the efforts of the Facebook to enhance
the content quality.

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More visitors by other social networks
When Facebook brings issues, many social marketers told
Facebook as a fraud and it is suggested to try other social
networking pages. Other social networks do not give any type of
metric for the visitors. Facebook provides this data only. Other
networks give analytics. They are not close to the information
that is given by Facebook.

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Most of the social marketers were upset
to know about the play to play feature
of Facebook’s new algorithm to reach
visitors. They blamed Facebook as it is a
publicly traded company only for
money. They accused that Facebook is
only doing these for money. Google is
changing search algorithms like Panda,
Penguin and Hummingbird.

32. Slide: 32
These are more damaging for online businesses than visitor strategy
of the Facebook. While a business’s free SEO ranking goes
downward they pay for AdWords to come in the front for the
visitors. Facebook has the best targeting options for the businesses.
Some people are leaving Facebook to depend upon Google
AdWords but this is supposed to be business suicide.

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