Slide 1

Are Links Losing Value in Google's Algorithm?
Slide 2

TOPIC
1. Introduction
2. What Google Thinks?
3. Importance of Links
4. Importance of Algorithms
5. Importance of ...
Slide 3

TOPIC
16. Back Links
17. Page Rank
18. Caffeine Update
19. Penguin, Panda and Other Updates
20. Search with Match...
Slide 4

Introduction
Great arguments are there on both sides of the
question “Are Links Losing Value in Google's
Algorith...
Slide 5

What Google Thinks?
Google recently came out and talked about the techniques
of search engine testing, ranking al...
Slide 6

Importance of Links
They are continuing because of their importance and
strength. Smart SEOs and marketers have m...
Slide 7

Importance of algorithms
I got this on Google and as I filter out the value that are
passed from some links throu...
Slide 8

Importance of Social Sharing
Some experts have also pointed out the matters that
we come into this world without ...
Slide 9

Editorial Links
They worry to link with something bad because
something occurs to that website that they
made lin...
Slide 10

SEO for Ranking
On the other hand there are SEOs who are
pointing out the links are definitely making
a reducing...
Slide 11

Ranking System of Google
Let us explain with some easy example, Olympic ice
skating where the judges who give ra...
Slide 12

Algorithmic Signals
Everybody wants to give a score of 10. The ability of pages and
sites are moved up in the ra...
Slide 13

Content Marketing
Get values according to various ways or methods. Different
methods mean giving value in terms ...
Slide 14

Importance of Focus on Links
It is good but not satisfactory to refocus the energy. You
may expend some time to ...
Slide 15

Non Editorial Links
Getting every link and talking many times about the
matter will be fruitful. SEOs are aware ...
Slide 16

Guest posting
A lot of people talk about the Guest Posting. Guest Posting or Guest
Blogging are not good idea to...
Slide 17

Algorithmic Changes
SEO technology is changing in the last few years.
Massive algorithmic changes are there from...
Slide 18

New Marketing Strategy

Demand for SEO becomes healthy for
Marketing Strategies to get good results.
Most of the...
Slide 19

Back Links
Backlinks are useful for the Google algorithm.
Webmasters try to change the links for their
advantage...
Slide 20

Page Rank
Page rank is more than 200 major ingredients that are
suitable for the Hummingbird style. Hummingbird ...
Slide 21

Caffeine Update
Google struggled while any changes
like this happened. Google brings
Caffeine Update which was a...
Slide 22

Penguin, Panda and Other Updates
Panda, Penguin and other updates are the changes for the
parts of the old algor...
Slide 23

Search with Matching Words
Google’s “Conversational search” is the biggest
example. People, when speaking search...
Slide 24

Hummingbird Update

According to Google, Hummingbird update is paying
more attention to every word in a query wh...
Slide 25

Importance of Google Ranking Systems
May be the SEOs are going. Links are extremely powerful for
long time for t...
Slide 26

Link Graph
Some good points are there and one of which
is filtered out by Google. I filter out the values
that a...
Slide 27

Social Sharing
People have also pointed out that we get into this world
where no-follow is very common. A lot of...
Slide 28

Google Algorithm Update
It becomes a great challenge to get editorial links for
everyone. This is certainly very...
Slide 29

Importance of High PR Back Links
Sudden or unexpected loss of page rank
happens where the visible PR of any top
...
Slide 30

Biggest Factor in Ranking

Google state that the page rank value is cosmetic. Plenty of
PR2 and PR3 websites are...
Slide 31

Why Google trust damages?
Google trust can be damaged by weak SEO methods and
spam methods. It can be happened b...
Slide 32

Improvement of Google Page Rank
You may require improving page rank particularly
to encourage Google to make you...
Slide 33

Presented by Zebra Techies Solution
Zebra Techies Solution
Debigarh 4th Lane, Madhyamgram
Kolkata (W.B)
India - ...
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Are Links Losing Value in Google's Algorithm?

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Great arguments are there on both sides of the question “Are Links Losing Value in Google's Algorithm?” sometimes it seems to be true and sometimes they seem to be more valuable than ever. Let us look on both sides of the argument.

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Are Links Losing Value in Google's Algorithm?

  1. 1. Slide 1 Are Links Losing Value in Google's Algorithm?
  2. 2. Slide 2 TOPIC 1. Introduction 2. What Google Thinks? 3. Importance of Links 4. Importance of Algorithms 5. Importance of Social Sharing 6. Editorial Links 7. SEO for Ranking 8. Ranking System of Google 9. Algorithmic Signals 10. Content Marketing 11. Importance of Focus on Links 12. Non Editorial Links 13. Guest Posting 14. Algorithmic Changes 15. New Marketing Strategies
  3. 3. Slide 3 TOPIC 16. Back Links 17. Page Rank 18. Caffeine Update 19. Penguin, Panda and Other Updates 20. Search with Matching Words 21. Hummingbird Update 22. Importance of Google Ranking Systems 23. Link Graph 24. Social Sharing 25. Google Algorithm Update 26. Importance of High PR Back Links 27. Biggest Factor in Ranking 28. Why Google Trust Damages? 29. Improvement of Google Page Rank 30. Presented by Zebra Techies Solution.
  4. 4. Slide 4 Introduction Great arguments are there on both sides of the question “Are Links Losing Value in Google's Algorithm?” sometimes it seems to be true and sometimes they seem to be more valuable than ever. Let us look on both sides of the argument.
  5. 5. Slide 5 What Google Thinks? Google recently came out and talked about the techniques of search engine testing, ranking algorithms, search quality algorithms which are not involved links as ranking tool. Google said that the result is not satisfactory for them. It was not a pleasant experience while they removed links from the ranking elements. May SEOs are going. Obviously links are very powerful for the SEOs for rankings or indexation to get traffic from search engines. We continue to see the links in the ranking systems of Google for next few years.
  6. 6. Slide 6 Importance of Links They are continuing because of their importance and strength. Smart SEOs and marketers have made on both sides of this. Some folks will disagree and they will say that this is ridiculous. They links are important and they have growing value too. Some good comments are there on a recent blog post. Here some experts told to perform an experiment around what Google might do if the links lose the signals. Some good points are there and one of them was Google filters out.
  7. 7. Slide 7 Importance of algorithms I got this on Google and as I filter out the value that are passed from some links through algorithms for example Penguin or through filtration method to remove web spam or low quality links that we don’t think precious for the relevancy algorithms. This is the area where other links get importance. Many other types of signals are wisely pointed out by Russ. Google may powerfully change the links with the things around the user and usage data, things throughout social signals. All the things are actually validated with link graph, and use the link graph to add more context and information about other signals. So a point should be there to get stressed.
  8. 8. Slide 8 Importance of Social Sharing Some experts have also pointed out the matters that we come into this world without any follow-ups. Often Social Sharing becomes very much common to share information than linking this. Before having the popularity of Facebook, LinkedIn, Twitter and Google+ and other networks, Social Sharing would have bloggers and people use to like these resources on forums. Google made a lot and Bing also has contribution to certain extent. Too many webmasters, site owners and editorial specialists are on the web and they have a fear of linking out.
  9. 9. Slide 9 Editorial Links They worry to link with something bad because something occurs to that website that they made links. Something may be happened with their website. It becomes a big challenge over time to get editorial links for everyone. This is interesting because it gives suggestions of more value from the editorial links. So I think it is very realistic case.
  10. 10. Slide 10 SEO for Ranking On the other hand there are SEOs who are pointing out the links are definitely making a reducing signal because elements are there in any ranking system. Anytime you have elements in a ranking system. You may add new signals for relevancy, requirement, importance, and popularity. The pie chart hast to squish also. The part which is used in the links, stuffs is just purely a link based so it becomes a smaller piece of pie chart.
  11. 11. Slide 11 Ranking System of Google Let us explain with some easy example, Olympic ice skating where the judges who give rankings. The judges will give a score of 7.5 or 8.5 like this. They follow some criteria to look after the matter. New criteria are added and the others become less important. As par the ranking system of Google it is not the same logic. A pie chart is not available to add the signals and remove them.
  12. 12. Slide 12 Algorithmic Signals Everybody wants to give a score of 10. The ability of pages and sites are moved up in the rankings. This is affected by the elements that are available in similar type. What should SEOs do? We want to take this type of discussion. As per the testing process of Google the links are removed from the algorithmic signals. A marketer should believe that he should think about the process how to invest in the marketing.
  13. 13. Slide 13 Content Marketing Get values according to various ways or methods. Different methods mean giving value in terms of direct traffic. Get value from social network, e-mail network as influence and leadership and many more to influence the ranking of a website. Get many ways to get links. Content Marketing is one of the preferred things that many SEOs and marketers are choosing because it has the power to do the different things. Content marketing means social shares and more social followers. It means growing the people to get attention towards any brand and make them aware about the brand. Content can earn links also to help me in search engine rankings. Many effective solutions are there for getting more links. Content marketing is not the only one.
  14. 14. Slide 14 Importance of Focus on Links It is good but not satisfactory to refocus the energy. You may expend some time to make different types of links and instead concentrating carefully on some links which matters a lot. As par our guidelines this becomes less important. Those people say that there are vast things getting filtered out and it is very much tough to earn the good links. It is also very much precious to focus on them.
  15. 15. Slide 15 Non Editorial Links Getting every link and talking many times about the matter will be fruitful. SEOs are aware of this especially with the non editorial type of links. If you make any website that you want to locate in the search engines for a long period, months and years in future. You cannot afford actively, proactively to get non editorial links. You should not ignore the value which you get from activities to directly earn a link. Things are there to develop the brand, make the resource of the content, make your social channels but they cannot earn links for you.
  16. 16. Slide 16 Guest posting A lot of people talk about the Guest Posting. Guest Posting or Guest Blogging are not good idea to get links for SEO. Brand awareness and attention are needed to get direct traffic. A lot of folks can post on the forums, sites for the additional audience. This additional audience in the future may be converted into the people who share and link to be the customers. Please do not ignore the value of this while making a Product, Website or Communication. A simple user experience is the key to success. It is simple for you to make A to Z process. You will be able to accomplish the plan while you spent time and making heaps of resources.
  17. 17. Slide 17 Algorithmic Changes SEO technology is changing in the last few years. Massive algorithmic changes are there from Google. It may be very much difficult for the small business owners to maintain. Some small business owners are getting SEO weakness. They desire such marketing techniques that is simple to understand and less risky. Others cannot trust the rules which are really modified with old strategies of SEO. This can bring catastrophic outcomes as Google does to make link networks.
  18. 18. Slide 18 New Marketing Strategy Demand for SEO becomes healthy for Marketing Strategies to get good results. Most of the companies say that this is very much effective and they are applying SEO and Social Media together. This is not a simple job like easy Link Building in the past years. The integrated strategy needs a renewed stress on brand and audience. This does not show that the ranking is no longer important. However this shows that the priorities require changing to get competition in modern era of SEO.
  19. 19. Slide 19 Back Links Backlinks are useful for the Google algorithm. Webmasters try to change the links for their advantage. Google has a new search algorithm and it uses “hummingbird” system through all the information while you search and return with answers. Search algorithm is a technical term that you can think like any recipe. Google is using this to sort through billions of web pages and information. The best answer is what it believes. Google uses new Hummingbird technology and it is the name of the new search algorithm that the Google is applying. Google is saying to get better results.
  20. 20. Slide 20 Page Rank Page rank is more than 200 major ingredients that are suitable for the Hummingbird style. Hummingbird Technology is suitable for page rank. Page rank is one of the major ingredients to make the recipe. It looks at the page rank and it is deemed to be with other things like Google trusts about the quality of any page. The words are used on this and many other things. Google begins to use this technology some time ago. Google announced the change recently. While switching to Hummingbird Google dropped the old engine out of car and put in a new one. It is happened very quickly and nobody noticed about the switch.
  21. 21. Slide 21 Caffeine Update Google struggled while any changes like this happened. Google brings Caffeine Update which was a vast change. That was also a change mostly helps Google to gather information than information wise sorting. Mr. Amit Singhal, search chief of Google informed that in 2001 while he joined the company, the algorithm was written dramatically for the last time.
  22. 22. Slide 22 Penguin, Panda and Other Updates Panda, Penguin and other updates are the changes for the parts of the old algorithm. It is not the whole change. Those things were as the engine with a new oil filter or with a developed pump with this. Hummingbird is a branded new engine though it continues using same parts as they were used in old updates like Penguin and Panda. Some parts are good so there was not any reason to change. Other parts are changed. Google says that it is a new engine made with existing and new parts. This is organized in a way to serve the modern demands.
  23. 23. Slide 23 Search with Matching Words Google’s “Conversational search” is the biggest example. People, when speaking searches, may find it more useful to have a conversation. If you put the phrase iPhone 5 a traditional search engine will stress on finding matches for words. You will get a page that will show you the result of “buy” and “iPhone 5s”. Hummingbird gives stress on the meaning of the words. It can get actual location of your home even if you shared this with Google. It will give “iPhone 5s” which is a specific sort of electronic devices carried by some stores. It helps Google to beyond just getting pages with matching words.
  24. 24. Slide 24 Hummingbird Update According to Google, Hummingbird update is paying more attention to every word in a query which ensures that the whole query, sentence, conversation or meaning is given more importance than particular words. The goal of the page which matches with the meaning is obtained successfully. It is better than matching just a few words. Google recently came out and talked how they tested the search quality algorithms, version of search engine, ranking algorithms. This cannot affect ranking from the links. Google said that they really do not like the results. They did not like the result while they eliminated links from ranking factors.
  25. 25. Slide 25 Importance of Google Ranking Systems May be the SEOs are going. Links are extremely powerful for long time for the SEOs and folks to move the index, rankings or getting traffic from search engines. Let us continue Google’s ranking systems for at least next five or ten years. Some folks called this crazy and links are actually growing in value. Russ Jones from Virante made some good comments on a blog post recently. Some experts asked to perform some experiment of what Google may do if the links will lose their importance.
  26. 26. Slide 26 Link Graph Some good points are there and one of which is filtered out by Google. I filter out the values that are coming from some links through the updates like Penguin. Sometimes filtration systems can remove web spam or low quality links or irrelevant algorithms. It is the case that the importances of these links are getting importance. Russ wisely pointed out many types of signals that the Google may change the links with. Things around user and usage data, social signals and all the things can be validated through the link graph. You can use link graph to add additional context and information. It is a worthy point to be considered.
  27. 27. Slide 27 Social Sharing People have also pointed out that we get into this world where no-follow is very common. A lot of websites are putting no-follow over there. Social sharing becomes very common to share the information and it is more common than linking. Before getting the popularity of Facebook, Twitter, LinkedIn and Google+ all these networks and social sharing may be the bloggers and people in the forums which are linked with these resources. Many webmasters, site owners and editorial specialists on the web fear about the linking.
  28. 28. Slide 28 Google Algorithm Update It becomes a great challenge to get editorial links for everyone. This is certainly very credible case. On the flip side the links are definitely a decreasing signal because there are elements which affect ranking system. If you have keen interest in digital marketing you should know that Google introduced an algorithm update in 2012. Page rank of Google is the assessment of the Google. It is the importance or popularity of a website. It is based on the number and quality inbound links from other websites on the internet. Google PR is displayed as an option on the Google Toolbar. It can be downloaded and installed free of charge.
  29. 29. Slide 29 Importance of High PR Back Links Sudden or unexpected loss of page rank happens where the visible PR of any top level domain or internal web pages is suddenly lost from a previously high PR value. It shows the Google penalty or a serious reduction is happened in inbound link strength. When a drop in Google Page is occurred you can start by checking your website back links with Yahoo Site Explorer to identify whether any trusted, high PR one way links are removed from your site or not. If important high PR back links have been lost, you can contact with the webmasters to see if they are curable or not.
  30. 30. Slide 30 Biggest Factor in Ranking Google state that the page rank value is cosmetic. Plenty of PR2 and PR3 websites are there and they have recently lost page rank which still have better ranking than page rank 5 sites. Sometimes due to the fact that they have better content which is related to certain niche topics. These are more thematically relevant links with lower Page Rank. There is no doubt that Google Trust becomes one of the biggest factors in Google ranking. It is much more important than visible Toolbar Page Rank in the latest Google algorithm.
  31. 31. Slide 31 Why Google trust damages? Google trust can be damaged by weak SEO methods and spam methods. It can be happened by the massive reciprocal link exchange with the web sites that are below quality and with dissimilar theme. To improve Google trust you need more back links from authority hub sites with similar theme. These will be sites with good ranking on Google and often they are leaders in particular field. You cannot find out your Google Trust Rank but a certain rank improvement takes place. You will see this in trusted status. Domains are not advantageous and they certainly begins with zero trust and you should make this within months and years.
  32. 32. Slide 32 Improvement of Google Page Rank You may require improving page rank particularly to encourage Google to make your site fully index or make your website crawl frequently. Page rank improvement means concentrating on quality of the one way back links from relevant websites. Putting great and original content into a site attracts more natural links. These are known as link baiting. It is recommended for you according to the best methodologies of SEO to improve the ranking on Google.
  33. 33. Slide 33 Presented by Zebra Techies Solution Zebra Techies Solution Debigarh 4th Lane, Madhyamgram Kolkata (W.B) India - 700129 Send us Mail Support : support@zebratechies.com Office Telephone No.(24*7) : +91- 9804210198 CHAT WITH US(24*7) GTALK : zebratechies SKYPE : zebra.techies

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