Chapter 1 - Selling to Zebras
How would it feel if you could spend more time pursuing prospects that you knew you could win? How would it feel to spend time with those prospects where it matters most—at an executive level? How would it feel if you could get home on time at night and be more involved with family and friends?
If you are like most salespeople and you waste 85 percent of your energy on prospects that are poor fits for your product or service, company, or sales strategy, your best chance to improve your sales, build a stable of happy customers, and have a life outside of work is to find your Zebra and develop a method for selling to it. We will show you how!