Be the first to like this
Hootsuite is a great tool, but its uses can be limiting when sharing across multiple networks. This frustrates the Hell out of its users because, well, it's supposed to make sharing across social easier, not harder.
There is a way you can compose one message and optimise for all. You'll never beat writing bespoke descriptions for each platform, but if you're after a quick way to share across many, this will help.
With the difference in images, meta-descriptions and outbound URLs that get pulled through from third party APIs, users often complain about the lack of control of their outgoing content.
This puts many people off the platform. However, if you consider Hootsuite as a dashboard for listening, accepting that multiple shares aren't going to be as perfect as manually entered ones, you see the platform in a new light.
That isn't to say we should abandon all hope, all we who enter here. What if there was a way we could compose a social media update that, once in Hootsuite would display as we would have it manually.
What if there was a tool that gave us access to Twitter name finders, URL shorteners and hashtag popularity checkers?
What if snippet optimisation was a thing we could do daily without worrying about what it's going to look like when it's published?
The APIs, we can do nothing. The content, this just might solve it...