2. The social group that I wanted to reach out to was teenagers of
16-25 year old. This is because, I found out that on the press kits,
there was a majority of the audience young and are more likely
to pick up a RnB/Hip-hop magazine.
3. Clothing
One of the ways in which my magazine represented my
targeted audience is by the clothing and props used on my
models to suit my chosen genre. Stereotypically, people
visualise the genre RnB as
The fact that the model is wearing something casual and not
over the top demonstrates the neutral and plain concept of
the artist which makes it stand out compared to other
artists. This artist wore these casual, normal – looking
clothes to fit in with the public and making the audience
feel ordinary and wanted.
4. Model
The model is a young female and white who represents the targeted
audience for my magazine. The reason why I have chosen her to be part
of my magazine is because the model engages with the white population
who are also part of the chosen audience. The fact that she is young is to
attract the audience of both females and males, where females have an
envy towards the model and want to be just like her, and for the males,
they may be attracted to her in a sense that they like her appearance,
this would encourage them to buy the magazine. I specifically told the
model to stare right into the camera to create a sense of relationship
with the readers making the magazine stronger and dominant. This direct
mode of gaze is a good way of reaching out to my chosen social group.
The fact that my model is a teenager herself is to attract the social group
and help them recognise straight away that the model is their peer group
and is part group. This would make it more comfortable for the readers
as they would be able to relate to the magazine.
5. Language
For my magazine to represent particular social groups I had to make the
content of my magazine suitable for the targeted audience. One of the
ways that I have achieved this is by the language of my magazine. I
included slang in the double page spread where the interview took
place. Writing informally is significant as it demonstrates who the
targeted audience is. As my genre of the magazine is RnB, I intended to
make the language suited to music as well as engaging the audience.
