SECOND LIFE Zbigniew Woźnowski What happens when you give everyone powerful tools to shape their world?

Second Life ® is a 3-D virtual world created by its Resident s Philip Rosedale W ithin five years, the Second Life will be as important for work as the Web is today Forrester Research Second Life is an Interne t -based virtual world , which came to international attention via mainstream news media in late 2006 and early 2007 WIKIPEDIA WHAT IS SECOND LIFE ?

PHENOMEN OF SECOND LIFE

Hillary Clinton COMMUNITY

"We are planning to establish a Swedish embassy in Second Life primarily as an information portal for Sweden,“ Olle Wästberg Sweden opens virtual embassy

U2 Concert in Second Life

RESIDENT AND HER ALTER EGO

Fot. Łukasz Sakiewicz Fot. Łukasz Sakiewicz Źródło: Gazeta Wyborcza, „Dyskretny urok awatara” HUMAN AND AVATAR

Fot. Łukasz Sakiewicz Fot. Łukasz Sakiewicz Źródło: Gazeta Wyborcza, „Dyskretny urok awatara” HUMAN AND AVATAR

Źródło: http://bpa.bestpicsaround.com/piles/?s=virtualreality HUMAN AND AVATAR

ADAPTATION PROCESS 4 hours Learning the interface 14 days Creation of identity

ADAPTATION PROCESS 3–6 weeks Building relations with other residents 6–12 weeks Opening own business 4-8 weeks Finding own place

HOW DOES IT LOOK? SECOND KRAKOW KRAKÓW

SECOND KRAKOW – 3:00 PM Photo taken from avatar position

SECOND KRAKOW - 9:00 PM The view from 80 m above ground

WHAT CAN RESIDENTS DO ? talk fly t eleport swim

talk

fly

t eleport

swim

WHAT CAN RESIDENTS DO ? use vehicles dance

use vehicles

dance

WHAT CAN RESIDENTS DO ? Play sports

Play sports

WHAT CAN RESIDENTS DO ? work build 3D objects have a business

work

build 3D objects

have a business

Residents retain their Intellectual Property rights to their creations Residents may buy and sell L$ for real world $ Residents may license their creations back into the real world RESIDENTS OWN THEIR CREATION

Residents retain their Intellectual Property rights to their creations

Residents may buy and sell L$ for real world $

Residents may license their creations back into the real world

SOCIETY

Community – residents types Ca. 8 % Living in SL – person spending more than 8 hours daily in SL, a c knowledging priority of SL over RL. Ca. 7% Creator – somebody who is building places, creating clothes, writing scripts Ca. 5% Businessman – he is running business (mainly commerce and services) in Second Life. Ca. 15% Trendsetter – person looking for technical novelties, highly popular in his social group Ca. 62% Explorer – person taking SL as an another channel of communication, using SL mostly for entertainment purposes. Ca. 2% Mentor – person caring about newbies. Ca. 3% Furry – avatar in an animal form, member of a Furry subculture.

Community – number of users Total n umber of accounts: 13 850 000 Number of accounts from Poland: 144 432 Age bands: 18-24 23,32% 25-34 35,29% 35-44 23,81% 45 + 16,06% Gender Female 41,13% Male 58,87%

SL Statistics – Second Poland users Unique users' count 1 day 7 days 30 days Number of avatars appearing at least once in Second Krakow, or Second Poznan, logged in for more than 5 minutes. 1 450 4 843 12 533 Average time spent 1 day 7 days 30 days Average time spent in SL during specific period by an average user. 24 minutes 03:54:34 12:45:32 New registrations daily ca. 700 Unique users visited Second Poland 47 232

SL Statistics – comment WWW user Driven by search engine Needs information Has no time Don't want to talk SL user Driven on his own accord Has interest Has time Needs participation Willingly will talk RL visitor Driven on his own accord Has concrete needs Has only a while Wants to see Wants to talk Epistemological opportunities 1 2 3 4 Press advertisement Web site SL seat RL seat Informacja Informaction + contact Informaction + contact + entertainment + interaction Opportunity to learn fully

WWW user

Driven by search engine

Needs information

Has no time

Don't want to talk

SL user

Driven on his own accord

Has interest

Has time

Needs participation

Willingly will talk

RL visitor

Driven on his own accord

Has concrete needs

Has only a while

Wants to see

Wants to talk

COMMUNICATION

C hat , and Instant Message System

3D VOICE Voice over IP, enriched with surround - technology .

P osters and billboards

A udio streaming

V ideo streaming

SMS and notecards Internet GSM gateway function. Possibility to send any number of SMS-s to any country. Notecards are used like e-mails and SMS-s in-world

Internet websites integration Integration example – gratka.pl

Internet websites integration Every item can drive a user to your website.

OTHER POSSIBILITIES

PRESENTATION

FOCUS GROUPS

SL connects : Video + 3D + voice + human presence . More than e-learning

Academia Electronica – Sidey Myoo Academia is designed as an electronic space for a true scientific discussion.

Academia Electronica is designed as an electronic space for a true scientific discussion. Academia Electronica promotes an interdisciplinary collaboration across faculties and disciplines such as philosophy, social science, psychology and cultural studies, focused on problem s of the electronic environment, treated as a kind of humans ’ world. Academia Electronica

REAL LIFE – SECOND LIFE Fokus in Krakow Fokus in Second Krakow

RL – SL – WOŚP The Great Orchestra of Christmas Charity

POLITICS DEBATES

TYGODNIK IN SECOND LIFE

RL – SL – CONFERENCE „Małopolska without corruption”

MAJOR BRANDS

POLISH BRANDS

Second Poland Project

Built to a 1:1 scale: 8 polish cities as realistic, as technology allows. Integrate all 3D elements with websites, and web 2.0 services Build society Allow users to have freedom and opportunity to be creative Allow users to feel that they own the project Prove that Poland can be promoted with this project PROJECT TARGETS

Built to a 1:1 scale: 8 polish cities as realistic, as technology allows.

Integrate all 3D elements with websites, and web 2.0 services

Build society

Allow users to have freedom and opportunity to be creative

Allow users to feel that they own the project

Prove that Poland can be promoted with this project

CITIES BUILT TO A 1:1 scale Krakow Wroclaw Poznan Lodz Warszawa Katowice Gdansk Zakopane PROJECT TARGETS

CITIES BUILT TO A

1:1 scale

Krakow

Wroclaw

Poznan

Lodz

Warszawa

Katowice

Gdansk

Zakopane

BUILDING SOCIETY

Second Folia – HYBRID

Building Society– Residents places Angels Cellar Kółko kulinarne 13 grudnia rocznica

Building Society– Residents places

Building Society– Residents places Live concerts Harley Killer

Building Society– Residents places

WHO IS WHO

Thank You Zbysioo Borchovski [email_address]