Zaynab mkt strategy

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  • Candidates: Passive/Active
  • Human recource Character traits of employees Overall company culture
  • Facebook users vs Twitter users
  • Zaynab mkt strategy

    1. 1. Social Media and Marketing Strategy Zaynab Ahmed
    2. 2. Strategy Objectives
    3. 5. Target Audience
    4. 6. What’s the Message ...?
    5. 7. ...why choose Francis Consultancy ?
    6. 9. Channels
    7. 10. A few tactical suggestions ...
    8. 12. Communications Plan <ul><li>Email Marketing – target both active and passive candidates with eshots </li></ul><ul><li>Facebook/LinkedIn - content to include industry news, advice, hot jobs (daily update) </li></ul><ul><li>Blog – to cover employment, legal and social issues </li></ul><ul><li>Facebook and Google adverts - attract both candidates and clients (targeted by interests, location, current job, keywords etc.) </li></ul>
    9. 13. Evaluation is key !
    10. 14. Tracking where new clients & candidates learn about Francis Consultancy...
    11. 15. ...helps measure the effectiveness of different elements of the marketing & communications strategy.
    12. 16. So what will this strategy achieve?
    13. 18. Questions?

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