BTEC First Certificate in
Creative Digital Media Production
Year 10

Unit 13: Graphic Design for Digital Media
Name:

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The Course
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Your Responsibilities
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Unit 13: Writing for Dig...
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Assessment Criteri...
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The Brief
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Tasks
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Task Deadlines

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Recommended Readin...
Notes

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Unit 13 Assignment Brief

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Unit 13 Assignment Brief

  1. 1. BTEC First Certificate in Creative Digital Media Production Year 10 Unit 13: Graphic Design for Digital Media Name: ................................................................................................... Deadline: ................................................................................................... Page 1 of 11
  2. 2. ------------------------------------------------------------------------------------------------ The Course Welcome to the BTEC First Certificate in Creative Digital Media Production. You will find this a practical, work-related course where you will learn by completing projects and assignments based on realistic workplace situations, activities and demands. We aim to help you to develop your creative and technical skills, as well as helping you to gain an understanding of the underlying theory of digital media production. In addition to learning about the employment area you have chosen, you will develop the skills needed to start a career in the media industry. To do this, you will be required to produce a portfolio of practical productions supported by paperwork and theoretical research. To be successful in doing this, you will have to work both independently and within groups in a professional manner, showing yourself to be organised, resourceful, reliable, committed and being capable of meeting strict deadlines. We hope that you will benefit from this challenging, yet rewarding course and that it will lead to you continuing your studies or eventually finding a job in the media industry. ------------------------------------------------------------------------------------------------ Page 2 of 11
  3. 3. ------------------------------------------------------------------------------------------------ Your Responsibilities  You are expected to treat all equipment and accommodation with care.  You are NOT allowed to bring food, drink or chewing gum into work areas.  You may NOT use mobile phones while you are working, unless otherwise instructed.  NEVER allow other students or friends to use equipment booked out to you, and do not leave equipment unattended at any time. If it is damaged, lost or stolen, it is YOUR responsibility! If you experience any problems with equipment, ask for help from your teacher. Do not try to repair equipment yourself. Please remember It is your responsibility to back up your work onto a memory stick at the end of every lesson. You are responsible for saving your work to the hard drive of the computer and the safekeeping of your original material. Please remember to take your memory stick at the end of every session, and only use the memory stick to transport work. All work should be backed-up on computer hard drives. You must provide a folder for each unit and bring it to every session. You will also be introduced to a referencing system to allow you to produce comprehensive bibliographies of the materials you have used in your study. How to contact your teacher… Telephone: 0208 498 1300 E-Mail: zchristodoulou@kshsonline.com zchristodoulou@kingsolomonhigh.com ------------------------------------------------------------------------------------------------ Page 3 of 11
  4. 4. ------------------------------------------------------------------------------------------------ Unit 13: Writing for Digital Media Products Unit Introduction More than ever before graphic design is all around us – on our TV screens, computer screens, emails, mobile phones, computer games, digital magazines, eBooks and digital newspapers. Digital technology has revolutionized graphic design with an ever-increasing role for motion graphics. A graphic designer’s main goal is to communicate a message to an audience and grab the reader’s attention by using text and images creatively. In the creative media sectors, employees work both individually and collectively to produce graphic design for digital media products. Job roles include junior graphic designer, web developer, junior digital games designer, motion graphics designer. However, the design process required to create graphics for all digital media is common throughout. In this unit, you will investigate the theory underlying the creation of graphics for digital media. You will also gain an understanding of how graphics are successfully produced by looking at existing products and the digital techniques that have been used to produce them. You will understand what mood and atmosphere is present and how this has been conveyed using graphic processes and influences. You will need to have an understanding of how to plan your time effectively, gather primary and secondary research and identify how graphic design is used in digital media. You will also gain an understanding of typography, compositional elements and then produce your media product using your knowledge of graphic design processes and digital software. Learning Aims In this unit, you will: A – Understand how graphic design is used in digital media B – Create graphics for a digital media product Learning Aims Content A.1 – Graphic design in existing media products across sectors A.2 – The graphic style and genre of existing media products A.3 – The technical elements of graphic design A.4 – The purpose of graphic design in digital media B.1 – Creating graphics for media products B.2 – Creating meaning through graphic design -----------------------------------------------------------------------------------------------------Page 4 of 11
  5. 5. ------------------------------------------------------------------------------------------------------ Assessment Criteria for Unit 13: Graphic Design for Digital Media Level 1 Level 2 Pass Level 2 Merit Level 2 Distinction Learning aim A: Understand how graphic design is used in digital media 1A.1 Identify the graphic styles in two media genres. 2A.P1 Describe different graphic styles in two media genres 2A.M1 Compare different graphic styles in two media genres across different sectors. 1A.2 Outline the technical elements of graphic design in one digital media product. 2A.P2 Describe the technical elements of graphic design in two existing digital media products. 2A.M2 Explain the technical elements of graphic design principles in two existing digital media products from two different sectors. 1A.3 Summarise how message and meaning is conveyed in one existing example of graphic design from one media sector. 2A.P3 Describe how messages and meanings are conveyed in two existing examples of graphic design from one media sector. 2A.M3 Explain how messages and meanings are conveyed in two existing examples of graphic design from two different media sectors. Level 1 Level 2 Pass Level 2 Merit 2A.D1 Analyse graphic design in existing digital desktop, motion-based and web-based graphics. Level 2 Distinction Learning aim B: Create graphics for a digital media product 1B.4 Use limited digital tools to create graphics for a media product. 2B.P4 Use digital tools adequately to create graphics for a media product. 2B.M4 Use digital tools competently to create graphics for two media products. 2B.D2 Use digital tools imaginatively to create graphics for two media products. 1B.5 Create limited graphics for a digital media product that basically communicate the intended message of a specified brief. 2B.P5 Create appropriate graphics for a digital media product that adequately communicate the intended message of a specified brief. 2B.M5 Create effective graphics for a digital media product that competently communicate the intended message of a specified brief. 2B.D3 Create imaginative graphics for a digital media product that creatively communicate the intended message of a specified brief. -----------------------------------------------------------------------------------------------------Page 5 of 11
  6. 6. ------------------------------------------------------------------------------------------------------ The Brief Channel 4 is launching a new 16–21 youth TV channel called 4Urban. The focus of the channel is on new music, new architecture and new fashion. 4Urban is looking to use digital technologies in order to raise awareness in the target audience. To promote this new channel, the producers would like a poster and leaflet campaign. It will be your job to design the graphics for the campaign – graphics that convey the dynamism of the new channel. In order to develop your knowledge of graphic design, you must research graphic styles and genres in TV, print and web campaigns, how they are created and how meaning is conveyed to the target audience. You must then use digital tools to create graphics for these two products in the campaign. The logo of urban music television station “Channel AKA”, as featured on their Facebook and Twitter pages. -----------------------------------------------------------------------------------------------------Page 6 of 11
  7. 7. ------------------------------------------------------------------------------------------------------ Tasks Task 1 (13 = 1A.1, 2A.P1, 2A.M1, 2A.D1) Create a report or slideshow that analyses and compares the use of graphic design products in existing TV-based, print-based and web-based media (one product for each platform). Remember to create a separate bibliography that references your used sources. Things to consider: Platform; purpose served; use of colours; use of imagery; font style. -----------------------------------------------------------------------------------------------------Task 2 (13 = 1A.2, 2A.P2, 2A.M2, 2A.D1) Create a report or slideshow that explains and compares the genres and graphic styles of existing products from TV-based, print-based and web-based media (one product for each platform). Remember to create a separate bibliography that references your used sources. Things to consider:  Genre (factual, editorial, lifestyle, music, action, adventure, sports, corporate, fashion, tabloid, science fiction).  Style (modernism, post-modernism, international style, grunge, pop-art, art nouveau, punk, urban, animé, photo-realist, futuristic, cartoon). -----------------------------------------------------------------------------------------------------Task 3 (13 = 1A.3, 2A.P3, 2A.M3) Choose three existing examples of graphic design from TV-based, print-based and webbased media (one product for each platform). Create a report or slideshow that explains how messages and meanings are conveyed in each product. Remember to create a separate bibliography that references your used sources. Things to consider: Intended messages of the producers; audience’s understanding of messages. -----------------------------------------------------------------------------------------------------Page 7 of 11
  8. 8. ---------------------------------------------------------------------------------------------------Task 4 (13 = 1B.4, 2B.P4, 2B.M4, 2B.D2; 1B.5, 2B.P5, 2B.M5, 2B.D3) Now that you have completed your research and understood how meaning is created in a variety of digital graphics, you will be designing two types of promotional materials for the new channel 4Urban. These promotional pieces will be a POSTER and a LEAFLET. You will be shown how to use Adobe Photoshop, a software package that will help you to create these digital graphics and promotional pieces. Things to consider: Dedicated logo; intended target audience; intended messages; use of colour; layout style; font style. Promotional posters for MTV, as found on billboards and in magazines and newspapers. ------------------------------------------------------------------------------------------------------ Page 8 of 11
  9. 9. ------------------------------------------------------------------------------------------------------ Task Deadlines Task 1 Task 2 Task 3 Task 4 Friday 11th July 2014 Portfolio hand-in -----------------------------------------------------------------------------------------------------Page 9 of 11
  10. 10. ------------------------------------------------------------------------------------------------------ Recommended Reading Key: Author (year), Title (edition), Publisher. ISBN Branston and Stafford (2010) The Media Student’s Book (fifth edition), Routledge. ISBN: 978-0-415-55842-6 Connell B (2010), Exploring the Media: Text, Industry, Audience (second edition), Auteur. ISBN: 978-1-906733-47-6 Long and Wall (2009) Media Studies: Texts, Production and Context, Pearson Education. ISBN: 978-1-4058-5847-2 Turow (2011), Media Today (fourth edition), Routledge. ISBN: 978-0-415-87608-7 The Design Council UK – www.designcouncil.org.uk/about-design/Types-of-design The Sector Skills Council for Creative Media – www.creativeskillset.org Wikipedia entry for “Graphic Design” – en.wikipedia.org/wiki/Graphic_design ------------------------------------------------------------------------------------------------------ Page 10 of 11
  11. 11. Notes Page 11 of 11

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