Social Media For Social Change - Africans Act!


Published on

A Presentation on "Effective Use of Social Media for Advocacy" in Africa. Prepared for the Africans Act 4 Africa campaign review & strategy meeting held in Addis Ababa, Ethiopia, January 26th, 2012.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Social Media For Social Change - Africans Act!

  1. 2. #AfricansAct Driving Change with a Tweet & a Post “Social Media for Advocacy” Africans Act 4 Africa Coalition Meeting Addis Ababa, Ethiopia January 27, 2012 Presentation By Zawadi Nyong’o Independent Social Justice Consultant @zawadin
  2. 3. Outline <ul><li>What words that comes to mind when you think about social media for social change? </li></ul><ul><li>How has the AA4A campaign used SM? </li></ul><ul><li>What lessons has AA4A learned from using SM? </li></ul><ul><li>Case Studies – @Dec17Kenya & @RESURJ </li></ul><ul><li>What next? Research? SM strategy? </li></ul>
  3. 4. Current SM use by AA4A partners <ul><li>How many partners have facebook pages? </li></ul><ul><li>How many have twitter accounts? </li></ul><ul><li>How many fans/followers do you have? </li></ul><ul><li>How many of you directly supported the #lastfamine campaign? How? </li></ul><ul><li>Does AA4A have a SM strategy? </li></ul><ul><li>What SM & tech tools isn’t AA4A using that it should? </li></ul>
  4. 5. #DidYouKnow? Global Social Media Stats <ul><li>46 percent of people globally access a social network every day </li></ul><ul><li>1 in every 9 people on Earth is on Facebook ( This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users) </li></ul><ul><li>People spend 700 billion minutes per month on Facebook </li></ul><ul><li>Each Facebook user spends on average 15 hours and 33 minutes a month on the site </li></ul><ul><li>More than 250 million people access Facebook through their mobile devices </li></ul><ul><li>300,000 users helped translate Facebook into 70 languages </li></ul><ul><li>YouTube has 490 million unique users who visit every month (as of February 2011) </li></ul><ul><li>Ref: </li></ul>
  5. 6. #DidYouKnow? Global Social Media Stats <ul><li>YouTube generates 92 billion page views per month (These YouTube stats don’t include videos viewed on phones and embedded in websites) </li></ul><ul><li>190 million average  Tweets per day occur on Twitter (May 2011) </li></ul><ul><li>Every minute, 66,667 tweet s are made on Twitter. - 95 million tweets are written each day. </li></ul><ul><li>The average age of adult-SNS users has shifted from 33 in 2008 to 38 in 2010.   </li></ul><ul><li>Over half of all adult SNS users are now over the age of 35. </li></ul><ul><li>56% of SNS users now are female. </li></ul><ul><li>Ref: </li></ul>
  6. 10. How #AfricaTweets (according to Portland Communications – UK) @PortlandComms
  7. 11. Where are @AfricansAct Followers? (via
  8. 12. @AfricansAct Followers in Africa & Europe (via
  9. 14. #DidYouKnow? AA4A Partner SM Stats <ul><li>These are just some of the handles & current number of followers (as of January 27, 2012): </li></ul><ul><li>@africansact 1,077 </li></ul><ul><li>@NiNanjira 3,573 </li></ul><ul><li>@_Lami 17,177 </li></ul><ul><li>@chedi15 30 </li></ul><ul><li>@saramitaru 2,523 </li></ul><ul><li>@oxfameafrica 3,331 </li></ul><ul><li>@oxfamgb 28,315 </li></ul><ul><li>@soundsultan 71,124 </li></ul><ul><li>What is your collective KLOUT? How can you harness this to drive social change? </li></ul>
  10. 15. Case Study 1: <ul><li>Sex Worker Rights Organizing in East Africa </li></ul>
  11. 16. SW Rights Organizing in East Africa <ul><li>A Few Milestones: </li></ul><ul><li>2000-2005 – Informal groups start organizing (TZ later) </li></ul><ul><li>2008 – 1 st African SW rights Conference (SA) </li></ul><ul><li>2009 - ASWA created </li></ul><ul><li>June ‘09 – AMwA AWLI </li></ul><ul><li>Nov ‘09 – Feb ‘10 – EA SW Mapping Initiative </li></ul><ul><li>Feb & March ‘10 – Launch of “When I Dare to be Powerful” in Addis & Nairobi (IWD) </li></ul><ul><li>March ‘10 – OSF Grantees Workshop, Nairobi </li></ul><ul><li>Nov ‘10 – C.E.O. Baraza, Nairobi </li></ul><ul><li>Dec 17, 2010 – Int’l Day to End Violence Against Sex Workers, Nairobi (700 sex workers marched) </li></ul><ul><li>Mar 3, 2011 – Int’l SW Rights Day, Mtwapa, Mombasa </li></ul><ul><li>Dec 17, 2011 – Int’l Day to End Violence Against Sex Workers, Nairobi (2,500 sex workers marched) </li></ul>
  12. 18. Thika Murder Case Sex workers in Thika, Kenya moments they appeared in court to face charges of &quot;submitting false information&quot;. BHESP partnered with CREAW in 2010-2011 to ensure the women had proper legal representation.
  13. 19. Dec17Kenya 2010 Organizing: FemTech Success
  14. 21. Dec17Kenya 2010 Web Presence: <ul><li>Websites: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Blogs: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  15. 22. March 3 rd 2011, Mombasa “Access to Healthcare” KESWA organized over 300 sex workers who marched from Coast General Hospital to Totonoka Hall, to mark Int’l Sex Worker Rights Day in 2011.
  16. 23. March 3 rd 2011, Mombasa Fashion show – male, female & trans sex workers at Int’l Sex Worker Rights Day, Mombasa Simultaneous marches in 6 other African countries: Botswana, Mozambique, Nigeria, South Africa, Uganda, Zimbabwe
  17. 24. March 3 rd 2011, Cape Town
  18. 25. Case Study 2: <ul><li>RESURJ </li></ul><ul><li>Realizing Sexual & Reproductive Justice </li></ul>
  19. 26. @RESURJ Translation Requests
  20. 27. @RESURJ Translation Requests
  21. 29. RESURJ Facebook Page Insights (June 2011)
  22. 30. RESURJ Logo Design Survey
  23. 31. #AIDS2011 Top Tweeters
  24. 32. #GwoB2011 Top Tweets
  25. 33. It isn’t all pretty! There are many Tech Risks & Challenges for feminist activists & organizations
  26. 34. Zawadi, “ Poop poppers and clit lickers as homos are known to us will also get a demo against them on the same day at the same venue. You cant allow a tabia which breeds out of addiction and adds no value to anybody just to look cool. You demo, we demo to support the Raila's call for the rehab of homos.” – Robert Alai “ Yes it is wrong to discriminate against Minorities… but tell me: Do you have a woman to your name whom you have slept with and licked her clitoris? How do you feel &quot;sleeping&quot; with a woman f****king her using a vibrator or what? If you have a daughter or a son today, how would it be like when you hear she or he is &quot;sleeping&quot; with another woman or man? Yourself, are you a product of same sex marriage? of course not! Please desist from misleading innocent souls and if you are practicing it, please keep it in your closet. &quot;Prostitutes will remain thus, however much we elevate them to Commercial Sex Workers&quot;. Quote me nowhere!!! “ – Jectone Ndunya “ Zawadi are u a product of a gay relationship? Go back to the closet and stop channeling and defiling innocent souls to send them to hell. Homosexuality should be criminalized in Kenya. Raila keep it up. This zawadi means gift but she has become 'wang o tek’…” – Linette Ochieng’
  27. 35. <ul><li>“ Big Revolutions start with simple ideas and ordinary people.” </li></ul><ul><li>~ Jennifer Aaker @aaker </li></ul><ul><li>Let’s #TakeBackTheTech #AfricansAct Now! </li></ul>
  28. 36. Asante Sana! <ul><li>Zawadi Nyong’o </li></ul><ul><li>Feminist Social Justice Consultant </li></ul><ul><li>Twitter: @zawadin </li></ul><ul><li>Blog: </li></ul><ul><li>Other initiatives I am a part of: </li></ul><ul><li> </li></ul><ul><li>@RESURJ </li></ul><ul><li> </li></ul><ul><li>@AfriCF </li></ul><ul><li>End! </li></ul>