Women and wealth Female entrepreneurs, HNWI and how to approach them
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If James Brown was to write one of his famous songs in 2013 would he still start the first line with this is a ...
If James Brown was to write one of his famous songs in 2013 would he still start the first line with this is a
man’s world? Perhaps it would take him a couple more years to be convinced but it is clear that women are
increasingly climbing up the career ladder. As we will show in the report more and more women establish and
manage their own companies. In the future more female entrepreneurs will found their own companies and
generate wealth. The Forbes Billionaires List 2013 for example features yet another record number of women
with 138 women worth at least one billion dollars, compared with 104 in 2012.
As the numbers of women attending university and pursuing professional careers increases, women are
becoming a growing target group for investment managers as well as venture capitalists looking for new
business opportunities. In many parts of the world women are however still subject to discrimination in access
to training and jobs and are often confined to mostly “female” occupations, according to a report by UN agency
ILO. This despite the fact that employment equality has been shown to go hand in hand with economic growth.
In addition to this, there are yet 2.4 million women in the UK who do not work but want to according to the UK
Women’s Business Council.
This report will present the recent trends and profiles of women in business, insight and analysis of new wealth
created by female entrepreneurs and offer advice on how to approach female HNWI. The focus will be on
differences between men and women in business sectors and board memberships, and the specific challenges
female entrepreneurs can face. Building on the findings there will be a final chapter on how to approach female
high net worth individuals.
The report offers analysis based on information gathered from the Wealthmonitor database. It also includes
interviews with Anna Sofat, CEO of financial services boutique Addidi and Afi Ofori, Managing Director of Zars
Media, two key professionals who are very familiar with the topic. An extended part of the interview with them
can also be found in the final section of the report.
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