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Spin Doctors (Public Relations) -ZK

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    Spin Doctors (Public Relations) -ZK Spin Doctors (Public Relations) -ZK Presentation Transcript

    • “SPIN DOCTORS” PUBLIC RELATIONS Zareen Khan BS-SS UMT
    • Public Relations: Understanding “SEMANTIKOS”- to signify, to persuade. Maintaining public image. Managing communication. Build rapport. Mutual understanding.
    • Public Relations: History Ivy Lee- first practitioner of public relations (1903)  “Two-way street approach” (News release/press release).  John D. Rockefeller’s incident:  Advised on conducting public relations,  Result: improved conditions and became a hero,  Lee’s principles: truth, accurate facts and access to top management. Edward Louis Bernay- founder/father of public relations (1918)  “Crystallizing Public Opinion” (1923):  Promoting the client and gaining public approval.
    • Public Relations: Disciplines Analyst relations- analyze trends and act accordingly Media relations- keeping positive relations with media Investor relations- relations with sponsors and financers Internal communications- behavior and attitude insights in organization Labor relations- understanding and improving labor conditions Financial public relations- informing the business reporters Consumer/ lifestyle public relations- gaining publicity Crisis public relations- responding to negative accusations of information Industry relations- informing trade bodies/unions Government relations- influence policy making
    • Spin: Understanding Definition: A Movement Of An Object In A Circular Motion
    • Public Relations: Spin Pejorative Term, Propaganda, Heavily Biased Portrayal, Implies Disingenuous Methods, Persuasive Interpretation In Favor Or Against, Manipulate Public Opinion, Deceptive & Highly Influential Tactics.
    • Public Relations: Spin Techniques Cherry picking  Presenting chosen facts.  Unproven truths.  Drawing attention away from distasteful events and ambiguities in public statements. Choice of timings  Carefully releasing news at a certain time.  Advantage of prominent events in the news. Burying bad news  Announcing one popular thing among several unpopular things for prominence. Euphemisms  To disguise or promote ones agenda
    • Public Relations: Spin Doctors “A political press agent or publicist employed to promote a favorable interpretation of events to journalists”. Edward L. Bernay- Father of spin  “Father Of Spin”- Book  Situations in America where tobacco and alcohol companies used techniques to make certain behaviors more socially acceptable for men and women both.
    • Public Relations: Spin Doctors Censoring Spin Doctors (Skilled Critical Events Practitioners) Favorable PropagandaNews Stories
    • Public Relations: Spin Doctor’s Duties Keep track of all publicity, Information about public trends and perceptions, Time management, Turning events in flattering lights.
    • Public Relations: Major Spin Doctors Edward Louis Bernays. Alastair Campbell. Peter Mandelson. Karl Rove.
    • Conclusion: NEGATIVE OR POSITIVE?