“SPIN DOCTORS” PUBLIC RELATIONS Zareen Khan BS-SS UMT
Public Relations: Understanding “SEMANTIKOS”- to signify, to persuade. Maintaining public image. Managing communication. Build rapport. Mutual understanding.
Public Relations: History Ivy Lee- first practitioner of public relations (1903) “Two-way street approach” (News release/press release). John D. Rockefeller’s incident: Advised on conducting public relations, Result: improved conditions and became a hero, Lee’s principles: truth, accurate facts and access to top management. Edward Louis Bernay- founder/father of public relations (1918) “Crystallizing Public Opinion” (1923): Promoting the client and gaining public approval.
Public Relations: Disciplines Analyst relations- analyze trends and act accordingly Media relations- keeping positive relations with media Investor relations- relations with sponsors and financers Internal communications- behavior and attitude insights in organization Labor relations- understanding and improving labor conditions Financial public relations- informing the business reporters Consumer/ lifestyle public relations- gaining publicity Crisis public relations- responding to negative accusations of information Industry relations- informing trade bodies/unions Government relations- influence policy making
Spin: Understanding Definition: A Movement Of An Object In A Circular Motion
Public Relations: Spin Pejorative Term, Propaganda, Heavily Biased Portrayal, Implies Disingenuous Methods, Persuasive Interpretation In Favor Or Against, Manipulate Public Opinion, Deceptive & Highly Influential Tactics.
Public Relations: Spin Techniques Cherry picking Presenting chosen facts. Unproven truths. Drawing attention away from distasteful events and ambiguities in public statements. Choice of timings Carefully releasing news at a certain time. Advantage of prominent events in the news. Burying bad news Announcing one popular thing among several unpopular things for prominence. Euphemisms To disguise or promote ones agenda
Public Relations: Spin Doctors “A political press agent or publicist employed to promote a favorable interpretation of events to journalists”. Edward L. Bernay- Father of spin “Father Of Spin”- Book Situations in America where tobacco and alcohol companies used techniques to make certain behaviors more socially acceptable for men and women both.