Public Relations: Understanding
“SEMANTIKOS”- to signify, to persuade.
Maintaining public image.
Public Relations: History
Ivy Lee- first practitioner of public relations (1903)
“Two-way street approach” (News release/press release).
John D. Rockefeller’s incident:
Advised on conducting public relations,
Result: improved conditions and became a hero,
Lee’s principles: truth, accurate facts and access to top management.
Edward Louis Bernay- founder/father of public relations (1918)
“Crystallizing Public Opinion” (1923):
Promoting the client and gaining public approval.
Public Relations: Disciplines
Analyst relations- analyze trends and act accordingly
Media relations- keeping positive relations with media
Investor relations- relations with sponsors and financers
Internal communications- behavior and attitude insights in organization
Labor relations- understanding and improving labor conditions
Financial public relations- informing the business reporters
Consumer/ lifestyle public relations- gaining publicity
Crisis public relations- responding to negative accusations of information
Industry relations- informing trade bodies/unions
Government relations- influence policy making
A Movement Of An Object In A Circular Motion
Public Relations: Spin
Heavily Biased Portrayal,
Implies Disingenuous Methods,
Persuasive Interpretation In Favor Or Against,
Manipulate Public Opinion,
Deceptive & Highly Influential Tactics.
Public Relations: Spin Techniques
Presenting chosen facts.
Drawing attention away from distasteful events and ambiguities in public statements
Choice of timings
Carefully releasing news at a certain time.
Advantage of prominent events in the news.
Burying bad news
Announcing one popular thing among several unpopular things for prominence.
To disguise or promote one's agenda
“A political press agent or publicist
employed to promote a favorable
interpretation of events to journalists”.
Edward L. Bernay- Father of spin
“Father Of Spin”- Book
Situations in America where tobacco and
alcohol companies used techniques to make
certain behaviors more socially acceptable for
men and women both.
Public Relations: Spin Doctors