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MEDIA & MASS MEDIA Media- Medium “An Intervening Agency, Means, Or Instrument” Singular Collective Noun as media-1920 Mass Media- Reaching Large Audience Invention Of Printing Press (Late 15th Century),Control Organizations of Newspapers, Electrical Telegraph, Movies Radio, Television, Internet, Mobile Devices And Video Games.
MEDIA ELECTRONIC PRINT INTERACTIVE • Brought by • Written, printed • Two way electronic signals and published communication- feedback • Television and • Newspapers, mag azines, pamphlets • Internet, web, DS radio etc. L service, social networking etc.
NEWSPAPERS• Scheduled publication on Newsprint – Current Events, Ads, Informative Articles & Diverse Features. – Daily, weekly etc.• News – North South East West information.• Criteria: – Publicity: Its contents are reasonably accessible to the public. – Periodicity: It is published at regular intervals. – Currency: Its information is up to date. – Universality: It covers a range of topics
DIGITAL AGE – A shift from traditional industry to information society. Global communications and networking – A CHANGING TREND!
ONLINE NEWSPAPER• Availability of 24/7 TV news channels and internet gave rise to online newspaper. SELF-CONTAINED, REUSABLE, AND REFRESHABLE VERSION OF A TRADITIONAL NEWSPAPER THAT ACQUIRES AND HOLDS INFORMATION ELECTRONICALLY.• Oldest Online Newspapers: – The Weekend City Press Review 1991: economy and business news – The American Reporter 1995: online-only newspaper.• Similar Legal Boundaries: – libel, privacy and copyright laws.
ONLINE NEWSPAPER – TYPES• E-newspaper – Online and printed – Replica or different• Hybrid Newspaper – Limited hard copies• Soft Copy News Sheets – 1 or 2 news sheets – News only- no adverts no gossips• Online-only – Published online ONLY
ONLINE NEWSPAPERS- PAKISTAN(only-online)• Defence.pk – news and opinions about armed forces• Siasat.pk – forums, blogs, discussion boards• Fact.com.pk – Investigative News Magazine• Urdupoint.com – all age groups, news and entertainment• Onlinenews.com.pk – international and national news and current affairs
TOP ONLINE NEWSPAPERS – PAKISTAN (replicas, hybrid) ApnajhelumAsia Associated Press of Daily Press PakistanA Pakistan News (EN) Observer - Pakistan Pakistan (EN) (EN, UR) news (EN) Gulf Times - Daily Times (EN) Dawn (EN) Pakistan/Afghanistan InsidePakistan (EN) (EN) My Urdu NidaimillatPakistan NewsNewsNow: Pakistan Times (EN) PakTribune (EN) Link (EN) Pakistan (EN) Regional Times (EN) The Nation (EN)
IS ONLINE NEWSPAPER EFFECTIVE? Cost – Effective Accessible Attractive Information Is Click Away Automated Search No Paper And No Ink Use Fast And Quick Free Of Charge (Mostly) Contact For Feedbacks
FUTURE OF ONLINE NEWSPAPER• Web Not Available Everywhere – Rural Areas• Technology Advancement- Printed News Is Dead! – E-reader – Ipad• Cause Of Global Warming: – “Reading A Newspaper Has A Lower Impact On Global Warming Than Reading The News Online For 30 Minutes," – Torraspapels Paper.