Live Transmission (Media and Communication) -ZKPresentation Transcript
LIVE TRANSMISSION GROUP MEMBERS ZAREEN KHAN - 090303003 SIDRA ARSHAD - 090303010 MUSHAYADA RAUF - 090303016 HURIYAH KHALID BUTT - 090303006 BS-SS BROADCAST JOURNALISM
Mass media refers collectively toall media technologies that are intended to reach a large audience via mass communication Types ELECTRONIC PRINT (ELECTRIC SIGNALS) (WRITTEN & PUBLISHED) BROADCAST TRADITIONAL NON-BROADCAST NON-TRADITIONAL NARROWCAST
Terms BROADCASTTo Transmit A Radio Or Television Program For Public Or General Use OR To Go On Air. BROADCASTING Method Of Transferring Messages To All Recipients Simultaneously. BROADCASTER Responsible For The Production Of Radio And Television Programs And/or Their Transmission OR A Presenter. BROADCAST PROGRAMMING/SCHEDULING Organizing Television Shows Or Radio Programs In A Daily, Weekly, Or Season-long Schedule. BROADCAST MEDIA Wide Spectrum Of Different Communication Methods e.g.Television, Radio, Newspapers, Magazines And Any Other Materials Supplied By The Media And Press.
Transmission Process Of Sending, Propagating And Receiving An Analogue Or Digital Information Signal Over A Physical Point-to-point Or Point-to- multipoint Transmission Medium, Either Wired, Optical Fiber Or Wireless. AMERICAN TELECOM & TELEGRAPH (1875) (Alexander Graham Bell, Gardiner Hubbard and Thomas Sanders)• (1892-mid 1900s): Copper wire strung on poles for long distance calls. (1914): Vacuum-tube repeaters: thinner and longer wires• AT&T pioneered satellite communications. On July 10, 1962, NASA launched AT&T’s Telstar 1, the world’s first active communications satellite. FIRST LIVE TRANMISSION PTV – 26TH NOVEMBER,1964
Broadcasting: Types PRE-RECORDED LIVE• A Recording At An Earlier Time • Transmission In Real Time. For Later Presentation Or Use.• Edited/Deleted/Scheduled • No Editing/No Elimination/On Spot.
PRESENTATION IN REAL-TIME IN THE PRESENCE OF THE ACTIVE AND LIABLE STAFF LIVE RADIO LIVE TELEVISION• Radio broadcast without any delay. • Television production broadcast in• Before television was introduced, real-time, as events happen, in audiences listened to live dramas, the present. comedies, quiz shows, and concerts on the radio much the same way that they • Morning shows, breaking news, now do on TV. entertainment shows (award• Most talk radio is live radio where people functions or tributes). can speak (anonymously) about their opinions/lives.• Cricket commentary can also be listened on radios live.
On going trends LIVE BLOGGING LIVE STREAMINGBlog post which is intended to provide Multimedia that is constantly receiveda rolling textual coverage of an ongoing by and presented to an end-user while being delivered by a streaming provider. event, similar to Live television or live radio. • Delivers live over the Internet, involves: – camera for the media,• Single post – continuously updated – an encoder to digitize the content, with time stamps. – a media publisher, and – a content delivery network to• Events including sports distribute and deliver the content. games, elections • A broadband speed of 2.5 Mbps or ceremonies, conferences, convention more is recommended for streaming movies. s and gatherings, protests and • Podcast and webcast also come under conflicts natural events and disasters streaming media. are live blogged normally.
Live transmission VS Pre-recorded LIVE TRANSMISSION IS REAL-TIME NOT EDITED WITHOUT ELIMINATION OR DELETION DIRECTLY ON AIR CHALLENGING ENVIRONMENTAL FRIENDLY TIME FOCUSED OBJECTIVE A PART OF EXPERIENCE PRE-RECORDED IS VICE-VERSA
BOTTOM LINE LIVESHOWS/STREAMING/BLOGGING/TRANSMISSION HAS A BOOMING FUTURE. Blog editor, Matt Wells, contended that live blogs, rather than being the "death ofjournalism", will actually be the "embodiment of its future”.