MEDIA AND MASS MEDIA Media- Medium “An Intervening Agency, Means, Or Instrument” Singular Collective Noun as media-1920 Mass Media- Reaching Large Audience Invention Of Printing Press (Late 15th Century), Control Organizations of Newspapers, Electrical Telegraph, Movies Radio, Television, Internet, Mobile Devices And Video Games.
MEDIA AND TYPES Print media- written, published and printed Traditional (periodicals) Regular intervals (news letters, magazines etc.) Non traditional (non- periodicals) No regular intervals (Novels, books, pamphlets etc.) Purpose- Publicity & propaganda Electronic media- electric signals Broadcast media Non-broadcast media Narrowcast media
OTHER TYPES OF MEDIA Advertising media- (various media, content, buying and placement for advertising) Digital media- (electronic media used to store, transmit, and receive digitized information) Multimedia- (incorporation of multiple forms of information content and processing) News media- (mass media focused on communicating news) Published media- (any media made available to the public) Recording media- (devices used to store information) Social media- (media disseminated through social interaction)
ELECTRONIC MEDIA- Broadcast Media: (Electric Signals) Within Broadcast House, Large And General Audience, Promotes education & entertainment, Greater Distances, Message: Simultaneous & Uniform, National, International, Radio And Television Networks.
ELECTRONIC MEDIA- Broadcast Mode TV RadioSatellite Cable Terrestrial AM SW/MW International Nationwide PTV/ATV (BBC (Radio PK) London)
INTERNET FIBREWEBCAST OPTIC BROADCAST MEDIA SOCIAL DSL MEDIA SERVICE
ELECTRONIC MEDIA- Production House, Communication Without Signals But Electronic, Recorded Items, Propagation Of Religious Activities, Commercial Advertising, Flexible timings, Motion Pictures.
CD/DVDCASSETE FLOPPY NON- BROADCAST MEDIAINSTITUTIONAL VIDEO USB SERVICE VIDEO TAPE
INSTITUTIONAL VIDEO SERVICE MANAGEMENT- INSTRUCTIONAL PUBLIC RELATIONS MARKETING EMPLOYEE LINK VIDEO•Policies, •Latest •Product •Reaching•Progress, techniques, announcements, general•Problems, •Development, •Research audience,•E.g. training •Instructions development, •Point of sales videos at about a service, •Major videos, organizations •E.g. airplane’s institutional •Repetition of safety videos. changes, videos to reach •E.g. Changes in maximum management audience. cell •E.g. Ad agency or make-up and clothing videos at stores.
ELECTRONIC MEDIA- Local Community, Opposite To Multicast, Specified/Narrow Audience, Aiming Media Messages, Specific Focused Interest, Limited Subscription, Niche Market.
INTERNET (BLOCKED OR REGISTERED WEBSITES) CABLE TV NARROWCAST(ENCRYPTED PODCAST MEDIA SIGNALS) SATELLITE RADIO (COMMERCI AL-FREE RADIO)
ELECTRONIC MEDIA- Large information stored in reusable media devices. Diverse information. Changed social networks and socialization greatly. Variety of medium (expensive to cheap). Easy access to public. Eye openers. Communication made easier. Increased mobility and flexibility. Interactive and influential. Marketing/advertising technique. Updated information. Primary ambassador of the country.
ELECTRONIC MEDIA- Lack of physical contact. Laziness and shrink work activities. Effect on youth/children. Exposing and exploiting. New technology vs. Old technology. Early maturity. Unblocking proxy website. Language and lifestyle change.
Vast importance. Better understanding. Diversity. Technology advancement. Secular over religion. Implications for educators. Implications for families. PEMRA: enforcement of regulatory framework.
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