Electronic Media (Media and Communication) -ZK

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  • 1. ELECTRONIC MEDIABROADCAST MEDIANON-BROADCAST MEDIANARROWCAST MEDIAZareen KhanBs-ss
  • 2. MEDIA AND MASS MEDIA Media- Medium “An Intervening Agency, Means, Or Instrument” Singular Collective Noun as media-1920 Mass Media- Reaching Large Audience  Invention Of Printing Press (Late 15th Century), Control Organizations of Newspapers, Electrical Telegraph, Movies Radio, Television, Internet, Mobile Devices And Video Games.
  • 3. MEDIA AND TYPES Print media- written, published and printed  Traditional (periodicals)  Regular intervals (news letters, magazines etc.)  Non traditional (non- periodicals)  No regular intervals (Novels, books, pamphlets etc.)  Purpose- Publicity & propaganda Electronic media- electric signals  Broadcast media  Non-broadcast media  Narrowcast media
  • 4. OTHER TYPES OF MEDIA Advertising media- (various media, content, buying and placement for advertising) Digital media- (electronic media used to store, transmit, and receive digitized information) Multimedia- (incorporation of multiple forms of information content and processing) News media- (mass media focused on communicating news) Published media- (any media made available to the public) Recording media- (devices used to store information) Social media- (media disseminated through social interaction)
  • 5. ELECTRONIC MEDIA- Broadcast Media: (Electric Signals)  Within Broadcast House,  Large And General Audience,  Promotes education & entertainment,  Greater Distances,  Message: Simultaneous & Uniform,  National, International, Radio And Television Networks.
  • 6. ELECTRONIC MEDIA- Broadcast Mode TV RadioSatellite Cable Terrestrial AM SW/MW International Nationwide PTV/ATV (BBC (Radio PK) London)
  • 7. INTERNET FIBREWEBCAST OPTIC BROADCAST MEDIA SOCIAL DSL MEDIA SERVICE
  • 8. ELECTRONIC MEDIA- Production House, Communication Without Signals But Electronic, Recorded Items, Propagation Of Religious Activities, Commercial Advertising, Flexible timings, Motion Pictures.
  • 9. CD/DVDCASSETE FLOPPY NON- BROADCAST MEDIAINSTITUTIONAL VIDEO USB SERVICE VIDEO TAPE
  • 10. INSTITUTIONAL VIDEO SERVICE MANAGEMENT- INSTRUCTIONAL PUBLIC RELATIONS MARKETING EMPLOYEE LINK VIDEO•Policies, •Latest •Product •Reaching•Progress, techniques, announcements, general•Problems, •Development, •Research audience,•E.g. training •Instructions development, •Point of sales videos at about a service, •Major videos, organizations •E.g. airplane’s institutional •Repetition of safety videos. changes, videos to reach •E.g. Changes in maximum management audience. cell •E.g. Ad agency or make-up and clothing videos at stores.
  • 11. LECTURE INTERVIEW DOCUME NTARYPRESENTATION FORMATS
  • 12. ELECTRONIC MEDIA- Local Community, Opposite To Multicast, Specified/Narrow Audience, Aiming Media Messages, Specific Focused Interest, Limited Subscription, Niche Market.
  • 13. INTERNET (BLOCKED OR REGISTERED WEBSITES) CABLE TV NARROWCAST(ENCRYPTED PODCAST MEDIA SIGNALS) SATELLITE RADIO (COMMERCI AL-FREE RADIO)
  • 14. ELECTRONIC MEDIA- Large information stored in reusable media devices. Diverse information. Changed social networks and socialization greatly. Variety of medium (expensive to cheap). Easy access to public. Eye openers. Communication made easier. Increased mobility and flexibility. Interactive and influential. Marketing/advertising technique. Updated information. Primary ambassador of the country.
  • 15. ELECTRONIC MEDIA- Lack of physical contact. Laziness and shrink work activities. Effect on youth/children. Exposing and exploiting. New technology vs. Old technology. Early maturity. Unblocking proxy website. Language and lifestyle change.
  • 16.  Vast importance. Better understanding. Diversity. Technology advancement. Secular over religion. Implications for educators. Implications for families. PEMRA: enforcement of regulatory framework.