Corporate communications

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  • 1. Corporate Communications By Ms. Zara Jane Juan
  • 2. What corporate communications encodes and promotes
    • Strong corporate culture
    • Coherent corporate identity
    • Reasonable corporate philosophy
    • Genuine sense of corporate citizenship
    • An appropriate and professional relationship with the press, including quick, responsible ways of communicating in a crisis
    • Understanding of communication tools and technologies
    • Sophisticated approaches to global communications
  • 3.
    • Be it a corporate body, company, organization, institution, non-governmental organization, governmental body, all of them need to have a respectable image and reputation. In today's day and age of increasing competition, easy access to information and the media explosion, reputation management has gained even more importance. Therefore, corporate communications as a role has become significant and professional in nature.
  • 4. Corporate communications is all about managing perceptions and ensuring:
    • Effective and timely dissemination of information
    • Positive corporate image
    • Smooth and affirmative relationship with all stakeholders
  • 5. Corporate communications comprises:
    • External communications
  • 6.
    • Media relations
    • This involves building and maintaining a positive relationship with the media (television, print, web, et cetera). This includes, but is not limited to, drafting and dissemination of press releases, organizing press conferences and meeting with media professionals and organizing events for the media as a group.
  • 7.
    • External events
    • Could involve vendor / supplier / distributor meets, channel partner meetings, events related to product launches, important initiatives, et cetera.
  • 8.
    • Company/spokesperson profiling
    • Ensuring that the company/organization spokesperson is in the public limelight, is well-known and considered as an authority in the respective sector/field.
    • Managing content of corporate websites and/or other external touch points
    • Managing corporate publications - for the external world
    • Managing print media
  • 9.
    • Internal communications
    • Managing corporate publications for employees and partners
    • Organising internal events for staff
  • 10.
    • Employee communications
    • Sharing information with employees, building employer pride, managing employee issues, et cetera.
    • Manage the Intranet and other internal web portals
  • 11.
    • Brand management
    • • Development and upkeep of the corporate identity to ensure adherence to corporate brand guidelines
    • To improve overall business communications so as to clearly and effectively communicate the essence of the company.
  • 12.
    • Crisis communication
    • Manage crisis situations through effective communication
    • .
  • 13.
    • Corporate-communications officers
    • focusing more on
    • social responsibility,
    • social media and
    • reputation. .
  • 14. Corporate Communications Five Principles
  • 15. PLAN
    • Measuring communication without a strategic communication plan in place is worse than useless. Deciding to
    • draw up this plan is your first move. .
  • 16. FIND INTERNAL CUSTOMER
    • Find your Internal Customer. (This person may be the CEO, the COO or the CFO.)
    • Your corporate communications department must have a single Internal Customer, and that person must be at the highest level of the organization. .
  • 17. IDENTIFY YOUR CRITIC
    • You must know who the person is who has the power to demand results from you before you can learn the business
  • 18. SOLVE INTERNAL PROBLEM
    • Don’t try to put communication at the top of your Internal Customer’s agenda. Find out what problems are already at the top of his or her agenda and base your communication strategy on solving those problems. .
  • 19. TALK SINCERELY
    • Always remember: The strategic value of communications will not be clear to your Internal Customer until you use communication to solve his or her problems. .
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