Be it a corporate body, company, organization, institution, non-governmental organization, governmental body, all of them need to have a respectable image and reputation. In today's day and age of increasing competition, easy access to information and the media explosion, reputation management has gained even more importance. Therefore, corporate communications as a role has become significant and professional in nature.
Corporate communications is all about managing perceptions and ensuring:
Effective and timely dissemination of information
Positive corporate image
Smooth and affirmative relationship with all stakeholders
This involves building and maintaining a positive relationship with the media (television, print, web, et cetera). This includes, but is not limited to, drafting and dissemination of press releases, organizing press conferences and meeting with media professionals and organizing events for the media as a group.
Don’t try to put communication at the top of your Internal Customer’s agenda. Find out what problems are already at the top of his or her agenda and base your communication strategy on solving those problems. .