2. Kygo
This promotional poster for one of Kygo’s tour
represents the codes and conventions of the
genre.This is because the colours that are used
are based around a theme of tropical and the
biggest font is used for the artists’ name.The
colours that is used for the font is completely
different to the other writing, this is because the
artist wants their name to stand out as they are
the most important thing about the poster .
The whole layout of the poster is plain and simple
yet it is effective as it suits the genre.When
looking at the typography that the artists’ name is
written in, the audience will immediately look at
the waves and think of the ideal setting that
would be used in a tropical house music video.
3. Hannah Wants
This promotional video for one of
Hannah Wants’ tour. She is the main
aspect of the poster which reveals to the
target audience that she is a solo artist
as there is no one else on the poster.
Within the poster, the artist has stuck
with the same colour theme throughout
and has a recurring theme.This shows
consistency and shows the target
audience what kind of artist she is.
Even though she is the only artist on the poster, she is looking away from the camera and
putting her fingers up in a ‘W’ shape which could suggest that she has an attitude which may
be present in the music she creates and produces.The colours black, white and red are a
running theme in the poster which gives her target audience an idea of what to expect from
her albums and tours.
4. Thomas Jack
This album cover byThomas Jack is
promoting an album he has created with
remixes from Felix Jaehn.The main and only
image on the album cover is a tropical parrot
which then relates to the genre.The parrot is
a completely different colour to the whole
design of the album cover.The font that is
used is simple but effective as the font that is
used to write the DJ’s name is in a bigger font
which draws in the audience and intrigues
them into what it is going to be featured on
the album.
5. Calvin Harris
The album artwork for this specific artist is very
plain, and simply states the artist name and the
album cover.The album cover is an image of the
artist ‘Calvin Harris’ sitting on the pavement
against a brick wall backdrop.This doesn’t
comply with the codes and conventions of a
house music album because the artist doesn’t
seem like the main aspect of the album, as an
audience will immediately look at the writing on
the front rather than the artists themselves.This
could suggest to the audience that Harris isn’t
concerned about how people see him and he
rather cares about what his audience think of the
music that he produces and releases.