Lecture - Playing the Emotional Game - white notes

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Guest lecture at UCT - notes of presentation

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Lecture - Playing the Emotional Game - white notes

  1. 1. Marketing :- is an essential business function. It is the process of planning & distributing the exchange of products & services using the concepts of pricing & promotion. In this sense, marketing is not only an essential function, it is also a creative process. It is based on the idea of an exchange of equal market values for the purpose of satisfying human needs or wants. However, this raises several additional questions. -Jae Shim, Ph.D.; Joel Siegel, Ph.D., CPA; Abraham Simon Ph.D., CPA created by: Zane Van Rooyen
  2. 2. Modern Media Channels TV & Community TV Radio & Community Radio Outdoor Publications Magazine Press & Community Press Direct to home Online Mall Media & In-store Mobile Experiential Social Marketing Word of mouth Engagement Commuter media Product Placement
  3. 3. rock exercise car example Seat
  4. 4. Modern Media Channels + Engagement TV & Community TV Radio & Community Radio Outdoor Publications Magazine Press & Community Press Direct to home Online Mall Media & In-store Mobile Experiential Social Marketing Word of mouth Engagement Commuter media Product Placement
  5. 5. Areas covered -Traditional marketing - Experiential marketing - Moving beyond the basic experience - Action Plan
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