Identifying the Ideal Customer for
Pure Defined Contribution Health
Care
@ZaneBenefits
www.zanebenefits.com
DISCLAIMER
The information provided herein by Zane Benefits is general in nature and should not be relied on for
commercia...
Additional FREE Resources: Health Care Reform & Defined Contribution
View all of our free eBooks, Whitepapers and On-Deman...
Agenda
1. Group Health Insurance is Broken
2. “Pure” Defined Contribution is the Solution
3. What is the Ideal Customer Pr...
Group Health Insurance is Broken
Group Health Insurance is Broken
Group health insurance is a BIG part of
the healthcare problem. It's broken.
Why? You hav...
Most Employees are Scared of Health Insurance
Employees don't understand how to evaluate / negotiate
/ shop for health car...
Restaurant Analogy
What if every time someone walked into a McDonalds:
1. They did not understand the menu,
2. A third par...
The Current (Employer-Based) System is NOT Sustainable
U.S. is shifting to Individual
Health Insurance
“Pure” Defined Contribution is the Solution
We can help employees take control over their own healthcare.
With “Pure” Defi...
“Pure” Defined Contribution is the Solution
What is “Pure” Defined Contribution?
With “Pure” Defined Contribution, you transition to a health
benefits program that cr...
What are the Benefits of “Pure” Defined Contribution?
Happier Employees
○ Lower Costs
○ Choice
○ Flexibility
○ Easy Access...
What is the Ideal Customer Profile
for “Pure” Defined Contribution?
Ideal Customer Profiles
Employers with No Health Benefits
>> Employer with No Health Benefits who
wants to start offering ...
Ideal Customer Profiles - Target Market
Employers with No Health Benefits
Employer with No Health Benefits who wants to
st...
Ideal Customer Profiles - Pain Point #1
Employers with No Health Benefits
Employer with No Health Benefits who wants to
st...
Ideal Customer Profiles - Pain Point #2
Employers with No Health Benefits
Employer with No Health Benefits who wants to
st...
Ideal Customer Profiles - Pain Point #3
Employers with No Health Benefits
Employer with No Health Benefits who wants to
st...
Ideal Customer Profiles - Benefits Model
Employers with No Health Benefits
Employer with No Health Benefits who wants to
s...
Ideal Customer Profiles - Recruiting & Retention Goals
Employers with No Health Benefits
Employer with No Health Benefits ...
Ideal Customer Profiles - Current Payroll System
Employers with No Health Benefits
Employer with No Health Benefits who wa...
Red Flags
● They just renewed or purchased a group health insurance
plan
● Outside of U.S.
● Don't care about compliance
●...
Why “Pure” Defined Contribution
Works for Ideal Customers
“Pure” Defined Contribution Addresses the Customer’s Pain!
Happier Employees
○ Lower Costs
○ Choice
○ Flexibility
○ Easy A...
Employers with No Benefits
Employers with No Health Benefits
Employer with No Health Benefits who want to start offering h...
Employers with Benefits
Employers with Health Benefits
Employer with Health Benefits who want to continue offering health ...
Summary / Conclusion
Summary/Next Steps
1. Group health insurance is broken
2. “Pure” Defined Contribution is a solution
3. “Pure” Defined Cont...
DISCLAIMER
The information provided herein by Zane Benefits is general in nature and should not be relied on for
commercia...
Additional FREE Resources: Health Care Reform & Defined Contribution
View all of our free eBooks, Whitepapers and On-Deman...
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Identifying the ideal customer for defined contribution webinar

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Identifying the Ideal Customer for Pure Defined Contribution Health Care | Slides from an On-Demand Webinar
http://offers.zanebenefits.com/identi...

Defined contribution health care is the biggest buzzword of the industry, and companies are rapidly adopting defined contribution to offer better health benefits that employees love.

What types of companies benefit the most from this new solution, and how can your business benefit?

Health insurance brokers, business owners, and HR professionals should attend this webinar to understand the ideal customer for pure defined contribution health care, and how to grow your business with this new health benefits solution.

Watch this 48-minute webinar to learn:

- What is "pure" Defined Contribution?

- What is the Ideal Customer Profile for "pure" Defined Contribution?

- Why "pure" Defined Contribution works for ideal customers

Published in: Economy & Finance, Business
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Identifying the ideal customer for defined contribution webinar

  1. 1. Identifying the Ideal Customer for Pure Defined Contribution Health Care @ZaneBenefits www.zanebenefits.com
  2. 2. DISCLAIMER The information provided herein by Zane Benefits is general in nature and should not be relied on for commercial decisions without conducting independent review and analysis and discussing alternatives with legal, accounting, and insurance advisors. Furthermore, health insurance regulations differ in each state; information provided does not apply to any specific U.S. state except where noted. See a licensed agent for detailed information on your state. www.ZaneBenefits.com For additional resources on Defined Contribution and Health Care Reform, visit www.zanebenefits.com/blog The #1 Online Health Benefits Solution Successfully transition to a health benefits solution that creates happier employees, reduces costs, and frees up time for meaningful work. Request a Demo. Happier Employees With Zane’s solution, employees choose the health plan that best fits their families' needs. Learn more. Controllable Costs Employers fix their costs by utilizing a defined contribution approach. Learn more. More Time for Meaningful Work Once implemented, Zane’s solution takes less than 5 minutes per month to administer online. Learn more. Easy Transition Zane Benefits’ implementation team will ensure a smooth and fast transition for you and your employees. Learn more. Zane Benefits' Partner Program is an opportunity for insurance professionals to provide clients with custom Zane Benefits solutions. Request a Partner Evaluation.
  3. 3. Additional FREE Resources: Health Care Reform & Defined Contribution View all of our free eBooks, Whitepapers and On-Demand Webinars at: zanebenefits.com/health-benefits-resources
  4. 4. Agenda 1. Group Health Insurance is Broken 2. “Pure” Defined Contribution is the Solution 3. What is the Ideal Customer Profile for “Pure” Defined Contribution? 4. Why “Pure” Defined Contribution Works for Ideal Customers 5. Summary/Next Steps Rick Lindquist, President of Zane Benefits @RickLindquist
  5. 5. Group Health Insurance is Broken
  6. 6. Group Health Insurance is Broken Group health insurance is a BIG part of the healthcare problem. It's broken. Why? You have an employer picking a one-size-fit-all group health insurance plan for employees. And, employees have NO idea what their health insurance plan is and what it covers.
  7. 7. Most Employees are Scared of Health Insurance Employees don't understand how to evaluate / negotiate / shop for health care services. I.e. most employees don't understand: 1. Copays 2. Deductibles 3. Coinsurance 4. Out of pocket max 5. Networks 6. The actual service they receive from healthcare providers
  8. 8. Restaurant Analogy What if every time someone walked into a McDonalds: 1. They did not understand the menu, 2. A third party selected their meal for them, and 3. That same third party also paid the bill. What incentive is there for the customer to give feedback? What incentive is there for the restaurant to care what the customer’s feedback is? This how our healthcare system works under the employer- model… It's broken.
  9. 9. The Current (Employer-Based) System is NOT Sustainable U.S. is shifting to Individual Health Insurance
  10. 10. “Pure” Defined Contribution is the Solution We can help employees take control over their own healthcare. With “Pure” Defined Contribution, employees get to: 1. Pick the plan that best fits their needs, including the doctor 2. Keep their plan for as long as they want 3. Save money with new health care subsidies And… employers continue to offer a health benefits program that creates happy, loyal employees.
  11. 11. “Pure” Defined Contribution is the Solution
  12. 12. What is “Pure” Defined Contribution? With “Pure” Defined Contribution, you transition to a health benefits program that creates happier employees, reduces costs and frees up time for meaningful work. ● Employees choose the health plan that best fits their families' needs ● Employers fix their costs by giving employees monthly healthcare allowances ● Once implemented, it takes less than 5 minutes per month to administer online
  13. 13. What are the Benefits of “Pure” Defined Contribution? Happier Employees ○ Lower Costs ○ Choice ○ Flexibility ○ Easy Access Controllable Costs ○ Defined Contributions ○ Employee Classes ○ Real-time Reporting ○ Tax Savings More Time for Meaningful Work ○ Online Administration ○ Dedicated Support ○ Automated Renewals ○ Payroll Integration Easy Transition ○ Paperless Setup ○ Automated Compliance ○ Employee Support ○ Dedicated Implementation
  14. 14. What is the Ideal Customer Profile for “Pure” Defined Contribution?
  15. 15. Ideal Customer Profiles Employers with No Health Benefits >> Employer with No Health Benefits who wants to start offering health benefits for Recruiting and Retention Employers with Health Benefits >> Employer with Health Benefits who wants to continue offering health benefits for Recruiting and Retention
  16. 16. Ideal Customer Profiles - Target Market Employers with No Health Benefits Employer with No Health Benefits who wants to start offering health benefits for Recruiting and Retention >> Target Market: 1-50 EEs Employers with Health Benefits Employer with Health Benefits who wants to continue offering health benefits for Recruiting and Retention >> Target Market: 1-1000 EEs
  17. 17. Ideal Customer Profiles - Pain Point #1 Employers with No Health Benefits Employer with No Health Benefits who wants to start offering health benefits for Recruiting and Retention Target Market: 1-50 EEs >> Pain Point #1: Losing employees due to no benefits Employers with Health Benefits Employer with Health Benefits who wants to continue offering health benefits for Recruiting and Retention Target Market: 1-1000 EEs >> Pain Point #1: Group health insurance is too expensive
  18. 18. Ideal Customer Profiles - Pain Point #2 Employers with No Health Benefits Employer with No Health Benefits who wants to start offering health benefits for Recruiting and Retention Target Market: 1-50 EEs Pain Point #1: Losing employees due to no benefits >> Pain Point #2: Losing hires due to no benefits Employers with Health Benefits Employer with Health Benefits who wants to continue offering health benefits for Recruiting and Retention Target Market: 1-1000 EEs Pain Point #1: Group health insurance is too expensive >> Pain Point #2: Reduced employee happiness due to reduced benefits
  19. 19. Ideal Customer Profiles - Pain Point #3 Employers with No Health Benefits Employer with No Health Benefits who wants to start offering health benefits for Recruiting and Retention Target Market: 1-50 EEs Pain Point #1: Losing employees due to no benefits Pain Point #2: Losing hires due to no benefits >> Pain Point #3: Group health insurance too expensive Employers with Health Benefits Employer with Health Benefits who wants to continue offering health benefits for Recruiting and Retention Target Market: 1-1000 EEs Pain Point #1: Group health insurance is too expensive Pain Point #2: Reduced employee happiness due to reduced benefits >> Pain Point #3: Group health insurance is time consuming
  20. 20. Ideal Customer Profiles - Benefits Model Employers with No Health Benefits Employer with No Health Benefits who wants to start offering health benefits for Recruiting and Retention Target Market: 1-50 EEs Pain Point #1: Losing employees due to no benefits Pain Point #2: Losing hires due to no benefits Pain Point #3: Group health insurance too expensive >> Benefits Model: No dedicated personnel Employers with Health Benefits Employer with Health Benefits who wants to continue offering health benefits for Recruiting and Retention Target Market: 1-1000 EEs Pain Point #1: Group health insurance is too expensive Pain Point #2: Reduced employee happiness due to reduced benefits Pain Point #3: Group health insurance is time consuming >> Benefits Model: Dedicated personnel
  21. 21. Ideal Customer Profiles - Recruiting & Retention Goals Employers with No Health Benefits Employer with No Health Benefits who wants to start offering health benefits for Recruiting and Retention Target Market: 1-50 EEs Pain Point #1: Losing employees due to no benefits Pain Point #2: Losing hires due to no benefits Pain Point #3: Group health insurance too expensive Benefits Model: No dedicated personnel >> Recruiting and Retention Goals: Wants to increase / maintain staff size Employers with Health Benefits Employer with Health Benefits who wants to continue offering health benefits for Recruiting and Retention Target Market: 1-1000 EEs Pain Point #1: Group health insurance is too expensive Pain Point #2: Reduced employee happiness due to reduced benefits Pain Point #3: Group health insurance is time consuming Benefits Model: Dedicated personnel >> Recruiting and Retention Goals: Wants to increase / maintain staff size
  22. 22. Ideal Customer Profiles - Current Payroll System Employers with No Health Benefits Employer with No Health Benefits who wants to start offering health benefits for Recruiting and Retention Target Market: 1-50 EEs Pain Point #1: Losing employees due to no benefits Pain Point #2: Losing hires due to no benefits Pain Point #3: Group health insurance too expensive Benefits Model: No dedicated personnel Recruiting and Retention Goals: Wants to increase / maintain staff size >> Current System: They should have some sort of automated payroll system in place, ideally ADP, Paychex or Quickbooks Employers with Health Benefits Employer with Health Benefits who wants to continue offering health benefits for Recruiting and Retention Target Market: 1-1000 EEs Pain Point #1: Group health insurance is too expensive Pain Point #2: Reduced employee happiness due to reduced benefits Pain Point #3: Group health insurance is time consuming Benefits Model: Dedicated personnel Recruiting and Retention Goals: Wants to increase / maintain staff size >> Current System: They should have some sort of automated payroll system in place, ideally ADP, Paychex or Quickbooks
  23. 23. Red Flags ● They just renewed or purchased a group health insurance plan ● Outside of U.S. ● Don't care about compliance ● Health benefits are totally new to them, and they don't understand it yet
  24. 24. Why “Pure” Defined Contribution Works for Ideal Customers
  25. 25. “Pure” Defined Contribution Addresses the Customer’s Pain! Happier Employees ○ Lower Costs ○ Choice ○ Flexibility ○ Easy Access Controllable Costs ○ Defined Contributions ○ Employee Classes ○ Real-time Reporting ○ Tax Savings More Time for Meaningful Work ○ Online Administration ○ Dedicated Support ○ Automated Renewals ○ Payroll Integration Easy Transition ○ Paperless Setup ○ Automated Compliance ○ Employee Support ○ Dedicated Implementation
  26. 26. Employers with No Benefits Employers with No Health Benefits Employer with No Health Benefits who want to start offering health benefits for Recruiting and Retention Target Market: 1-50 EEs >> Pain Point #1: Losing employees due to no benefits “Pure” Defined Contribution allows you to offer a health benefits program to retain employees >> Pain Point #2: Losing hires due to no benefits “Pure” Defined Contribution allows you to offer a health benefits program to recruit employees >> Pain Point #3: Group health insurance too expensive Employer defines and controls all costs (no minimum or maximum contributions) Benefits Model: No dedicated personnel Recruiting / Retention Goals: Wants to increase / maintain staff size Current System: They should have some sort of automated payroll system in place, ideally ADP, Paychex or Quickbooks
  27. 27. Employers with Benefits Employers with Health Benefits Employer with Health Benefits who want to continue offering health benefits for Recruiting and Retention Target Market: 1-1000 EEs >> Pain Point #1: Group health insurance is too expensive >> Employer defines and controls all costs (no minimum or maximum contributions) >> Pain Point #2: Reduced employee happiness due to reduced benefits >> Employees get choice, flexibility and access tax subsidies >> Pain Point #3: Group health insurance is time consuming >> Employers administer the “Pure” Defined Contribution in less 5 minutes per month Benefits Model: Dedicated personnel Recruiting / Retention Goals: Wants to increase / maintain staff size Current System: They should have some sort of automated payroll system in place, ideally ADP, Paychex or Quickbooks
  28. 28. Summary / Conclusion
  29. 29. Summary/Next Steps 1. Group health insurance is broken 2. “Pure” Defined Contribution is a solution 3. “Pure” Defined Contribution works for businesses who meet the ideal customer profile 4. “Pure” Defined Contribution does not work for businesses who do not have PAIN
  30. 30. DISCLAIMER The information provided herein by Zane Benefits is general in nature and should not be relied on for commercial decisions without conducting independent review and analysis and discussing alternatives with legal, accounting, and insurance advisors. Furthermore, health insurance regulations differ in each state; information provided does not apply to any specific U.S. state except where noted. See a licensed agent for detailed information on your state. www.ZaneBenefits.com For additional resources on Defined Contribution and Health Care Reform, visit www.zanebenefits.com/blog The #1 Online Health Benefits Solution Successfully transition to a health benefits solution that creates happier employees, reduces costs, and frees up time for meaningful work. Request a Demo. Happier Employees With Zane’s solution, employees choose the health plan that best fits their families' needs. Learn more. Controllable Costs Employers fix their costs by utilizing a defined contribution approach. Learn more. More Time for Meaningful Work Once implemented, Zane’s solution takes less than 5 minutes per month to administer online. Learn more. Easy Transition Zane Benefits’ implementation team will ensure a smooth and fast transition for you and your employees. Learn more. Zane Benefits' Partner Program is an opportunity for insurance professionals to provide clients with custom Zane Benefits solutions. Request a Partner Evaluation.
  31. 31. Additional FREE Resources: Health Care Reform & Defined Contribution View all of our free eBooks, Whitepapers and On-Demand Webinars at: zanebenefits.com/health-benefits-resources
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