Internet marketing


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Internet marketing

  1. 1. Internet Marketing<br />101<br />By: Zandra<br />
  2. 2. Overview<br />Defining<br />Methods<br />Social Media Marketing<br />Advantages <br />conclusions<br />Internet Marketing Contents<br />
  3. 3. Lets face it-The internet is truly revolutionizing our world today and marketing online is a rapidly growing trend that will continue to grow as technology does. Internet marketing covers public relations, customer service, sales and information management, just like any other traditional marketing strategy. This form of marketing just happens to be very unique because it makes your business website and information readily available 24/7 to people all over the world. Convenient and cost effective? Absolutely!<br />Overview<br />
  4. 4. It helps businesses attract prospective customers who are already looking for the products and services that you offer. This allows you to engage potential customers who are ready to make a commitment and will persuade them purchase your products.<br />What is it anyway?<br />Internet marketing is marketing of a products and services over the internet.<br />
  5. 5. Marketing on the Internet<br />Marketing done via E-mail <br />Marketing done via wireless media<br />Pay Per Click (PPC)<br /> Search Engine Optimization (SEO)<br /> Banner Advertising<br /> Directory Submission Services<br />Social Media Marketing<br />Popular methods Include:<br />
  6. 6. The Power of Social Media Marketing<br />Social media marketing is the process of promoting your business through social media channels such as FaceBook, Twitter, YouTube, etc. It is a powerful strategy that will get your business the attention it needs and will create a large amount of traffic<br />Benefits of Using Social Media to Market:<br />There is no other low-cost promotional method out there that will give you large numbers of visitors, some of whom may come back to your website again and again.<br />Having a successful social media marketing campaign will generate more buzz about your “brand” Many people are exposed to your product brands online and when they use this product, they are more inclined to tell others about it.<br />Millions of people and businesses are joining the social networks making your business connected. When members visit you business profile, they get a general idea of the business and the promotions that are offered. This is a perfect place to provide direct links to your businesses main websites. If customers are interested in getting to know more about the products and services being offered, then all they have to do is click that link and they will be taken to the business’ website (easy on convenient!) <br />Lastly, Social media can help your business create a strong network and will give your product/services the publicity it needs to succeed. <br />
  7. 7. Since people have access to the web worldwide, it is simple to reach a very broad and diverse customer base. When compared to other forms of advertising, Internet marketing is the only form of marketing that can reach a large amount of people within seconds.<br />It Increases website traffic and sales<br />It is fast, easy and is relatively inexpensive compare to other forms of marketing<br />Internet Marketing helps reach and target a very specific customer base and builds loyal relationships with these clients over the internet<br />Advantages of Internet Marketing<br />
  8. 8. When comparing traditional marketing to Internet marketing, here are some examples of why Internet marketing is more effective:<br />Television and radio ads are expensive and only reach a limited customer base<br /> Mailings get thrown away and aren't cost effective<br />Billboards only reach those who happen to be paying attention at just the right time<br />With internet marketing you can send an email within seconds to thousands of people with a click of a button. It just makes more sense as a business owner to put your money into online promotions.<br />More Advantages<br />
  9. 9. To Conclude<br />Internet Marketing is an excellent form of marketing, no questions asked. Regardless of the size of your business, it is very important to advertise your business locally and globally, to achieve success. Traditional advertising and promotional methods like local promotions, press, radio and local TV are unable to reach the vast variety of customers. Internet marketing is extremely helpful in terms of reaching the target audience and can truly help your business maximize its profits. People today are looking for flexibility, convenience, and want to have the ability to research products, proving that internet marketing is the way of the future and can help your business grow instantly.<br />