Fererro Rocher

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Fererro Rocher

  1. 1. Enterpreneurship<br />Lecturer’s : MrThiru<br />Group name : Pisco<br />Group Member : Ron Ling Xiang Loong<br />Salahudin<br /> King<br />SitiZanira<br />ZamaniSahudi<br />
  2. 2. Product Logo<br />
  3. 3. Reason why we choose product<br />
  4. 4. New Product For FererroRocher<br />Valentines day<br />Why We choose FererroRocher?<br /> -chocolate is synonym with love<br /> - One of high class chocolate brand<br /> -Create new product (limited edition)<br />
  5. 5. Why we combine FererroRocher with strawberry?<br /> -Shape of strawberry<br /> -Usual Combination<br /> -Customers Favourite<br /> -Colourof strawberry<br />
  6. 6. What do you like to give on valentines day?<br />
  7. 7. What brands of chocolate do you like?<br />
  8. 8. Which one is your favourite combination?<br />
  9. 9. The Packaging<br />
  10. 10. Target Audience<br />Demographic<br />Age :16 – 45 years old<br />Sex : unisex<br />Marital status : Single and Married<br />Ethnicity: all culture<br />
  11. 11. Psychographic<br />Lifestyle : student,workers,teenagers<br />Lovers<br />Ferrerorocher lovers<br />
  12. 12. Competitor<br />Godiva chocolatier Inc<br /> is a leading manufacturer of premium-quality chocolates. Godiva also sells its chocolates through direct-mail catalogs and via the Internet. Founded in Belgium, the firm has been owned since the 1960s by Campbell Soup Company and is now headquartered in the United States.<br />
  13. 13. Similarities<br />Both of this company selling chocolate<br />Famous Chocolate brand<br />Valentine special edition<br />
  14. 14. Differences<br />Doesn’t have a combination with strawberry<br />Packaging<br />The taste<br />
  15. 15. Strength<br />Godiva<br />FererroRocher<br /> Packaging<br /> Good combination of <br />flavour<br /> New and innovative idea<br /> High quality of chocolate<br /> Reasonable price.<br />Served a strong chocolate in<br />market and through product <br /> diversification<br /> High visibility<br />High quality of chocolate<br />Stores are almost available in almost every market<br />More emphasis on sales promotion<br />
  16. 16. Weakness<br />FererroRocher<br />Lack of product mix or product basket as other brands has <br />No varieties other than chocolate candy .like wafer, milk drinks has been introduced yet .<br />Godiva<br />Packaging is not attractive<br />Single manufacturing unit at one place <br /> lack of new technology to produce fine chocolates.<br />Lack of innovative and<br /> designer chocolates in the festival season<br />
  17. 17. Opportunities<br />FererroRocher<br />Create a new mix of a product in one basket<br />Create a new flavour<br /> Example : strawberry<br />mixed chocolate<br /> Increase personal relation outside of city<br />Organize the event with public to introduce the product.<br />Godiva<br />More attractive packaging<br />Get a new technology to produce fine chocolates.<br />Innovate and design a new chocolate in festival season<br />
  18. 18. Threats<br />FererroRocher<br />Price wars with competitor<br />A new competitor in market.<br />Cash flow.<br />Godiva<br />Many types of chocolate from others company<br />Price wars with competitor<br />
  19. 19. 4 p’s<br />Product<br />Price<br />

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