Fererro  Rocher
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Fererro Rocher

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Fererro  Rocher Fererro Rocher Presentation Transcript

  • Enterpreneurship
    Lecturer’s : MrThiru
    Group name : Pisco
    Group Member : Ron Ling Xiang Loong
    Salahudin
    King
    SitiZanira
    ZamaniSahudi
  • Product Logo
  • Reason why we choose product
  • New Product For FererroRocher
    Valentines day
    Why We choose FererroRocher?
    -chocolate is synonym with love
    - One of high class chocolate brand
    -Create new product (limited edition)
  • Why we combine FererroRocher with strawberry?
    -Shape of strawberry
    -Usual Combination
    -Customers Favourite
    -Colourof strawberry
  • What do you like to give on valentines day?
  • What brands of chocolate do you like?
  • Which one is your favourite combination?
  • The Packaging
  • Target Audience
    Demographic
    Age :16 – 45 years old
    Sex : unisex
    Marital status : Single and Married
    Ethnicity: all culture
  • Psychographic
    Lifestyle : student,workers,teenagers
    Lovers
    Ferrerorocher lovers
  • Competitor
    Godiva chocolatier Inc
    is a leading manufacturer of premium-quality chocolates. Godiva also sells its chocolates through direct-mail catalogs and via the Internet. Founded in Belgium, the firm has been owned since the 1960s by Campbell Soup Company and is now headquartered in the United States.
  • Similarities
    Both of this company selling chocolate
    Famous Chocolate brand
    Valentine special edition
  • Differences
    Doesn’t have a combination with strawberry
    Packaging
    The taste
  • Strength
    Godiva
    FererroRocher
    Packaging
    Good combination of
    flavour
    New and innovative idea
    High quality of chocolate
    Reasonable price.
    Served a strong chocolate in
    market and through product
    diversification
    High visibility
    High quality of chocolate
    Stores are almost available in almost every market
    More emphasis on sales promotion
  • Weakness
    FererroRocher
    Lack of product mix or product basket as other brands has
    No varieties other than chocolate candy .like wafer, milk drinks has been introduced yet .
    Godiva
    Packaging is not attractive
    Single manufacturing unit at one place
    lack of new technology to produce fine chocolates.
    Lack of innovative and
    designer chocolates in the festival season
  • Opportunities
    FererroRocher
    Create a new mix of a product in one basket
    Create a new flavour
    Example : strawberry
    mixed chocolate
    Increase personal relation outside of city
    Organize the event with public to introduce the product.
    Godiva
    More attractive packaging
    Get a new technology to produce fine chocolates.
    Innovate and design a new chocolate in festival season
  • Threats
    FererroRocher
    Price wars with competitor
    A new competitor in market.
    Cash flow.
    Godiva
    Many types of chocolate from others company
    Price wars with competitor
  • 4 p’s
    Product
    Price