What works inPrint Advertising?Zaki Usman www.targetinfolabs.com

Print Ads 101Understand what you want from your Print AdBrandingLead GenerationSpecial PromotionsFigure out what is the best print outletNewspapersTrade MagazineFlyers

Factor 1: Size and RunsMagazine Inc.--------- ------------------- ------------------- ------------------- ------------------- ------------------- ------------------- ----------What Size is best for your ad?How many runs can you afford?Advice:“Sometimes better to go with 24 runs of quarter ad than 6 runs of full page.”x24 runsMagazine Inc.--------- ------------------- ------------------- ------------------- ------------------- ------------------- ------------------- ----------x6 runs

Factor 2: PlacementFront or back cover is best locationThen try space next to relevant Editorial ContentAdvice:“Print ad in the same consistent spot/page each run.”--------- ------------------- ------------------- ------------------- ------------------- ------------------- ------------------- ------------------- ----------Widgets Article--------- ------------------- ------------------- ------------------- ------------------- ------------------- ------------------- ----------ACME WidgetsBest qualityBuy now!

--------- ------------------- ------------------- ------------------- ------------------- ------------------- ------------------- ------------------- ----------Factor 3: ColorIf you can afford it, then go Full color!If your budget is low go with Black Text + 1 colorAdvice:“Choose your color wisely. Shift through past prints to select uncommon color. If all ads are in red, then choose blue. This will make your ad stick out more…”Widgets Article--------- ------------------- ------------------- ------------------- ------------------- ------------------- ------------------- ----------My Ad

Factor 4: Shelf LifeSome trade magazines ads can last a yearNewspaper ads last only a few weeks.Advice:“Better to make timeless ads that will be relevant next year.”--------- ------------------- ------------------- ------------------- ------------------- ------------------- ------------------- ------------------- ----------2006 Top Hits--------- ------------------- ------------------- ------------------- ------------------- ------------------- ------------------- ----------ACME is Timeless

Factor 5: Tracking--------- ------------------- ------------------- ------------------- ------------------- ------------------- ------------------- ------------------- ----------ACME Bestbest@acme.caTrack your ads performance using new media tools.Advice:“You can create virtual 800 numbers, new email addresses or landing pages to track ads”--------- ------------------- ------------------- ------------------- ------------------- ------------------- ------------------- ------------------- ------------------- ------------------- ------------------- ------------------- ------------------- ------------------- ------------------- ------------------- ----------ACME Bestacme.ca/bestACME Best800-ACME-123

Creative Services Target Info Labs has a track record in developing and implementing creative print ads. Contact us at info@targetinfolabs.comWe have many tips and tricks on our blog at www.targetinfolabs.com