Landing Page Elements and Optimization techniques by Zaki Usman from Target Info Labs

Landing Pages
Zaki Usman
zusman@targetinfolabs.com
www.targetinfolabs.com

What is a Landing Page?
A landing page is a simple webpage that a visitor “lands on” after clicking a link from an external website (e.g. Google Adword.) A landing page offers a simple marketing message that makes the visitor act (e.g. Download Trial)

What Elements go in a Landing Page?
Menu Bar
#1 Consistent
Look and Feel
It should be a “Watered” down version of your website, but it should still carry your brand.
The Hook
Why this page is worth your while.

Convincing message
Tie message with linking Google Ad
Bulleted Facts
Either Techy or business oriented

Easy Call to Action
GO
3

Menu Bar
#2 Wow Banner
Eye-catching graphics that grabs the attention of the visitor.
You have 2 seconds to convince the visitor to spend another 20 seconds on your page.
The Hook

Convincing message
Bulleted Facts

Easy Call to Action
GO
4

Menu Bar
#3 The Hook
The main Value prop of your product or service.
The hook must contain the same text as in the Google Adword for best results.
Apply “Keep It Simple” technique.
The Hook

Convincing message
Bulleted Facts

Easy Call to Action
GO
5

Menu Bar
#4 The Action
Keep your call to action visible as soon as the visitor lands on your page.
Don’t place it below the browser fold.
Keep the call to action simple and easy to understand.
The Hook

Convincing message
Bulleted Facts

Easy Call to Action
GO
6

Landing Pages Optimization
Menu Bar
Heat and Click Maps
You can run heat map and click map analysis to see what exactly your visitors see and click.
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
The Hook

Convincing message
Bulleted Facts

Easy Call to Action
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
GO
+
+
+
+
+
+
+
+
+
+
+
7

Time Spent vs conversions
There is an “optimum” time for a visitor to spend on a landing page to yield the best conversion.
This can be found out by using analytics tools.

A/B and Multivariate Testing
You can try differing versions of your landing page to see which performs better and why.
Try different graphics, hook messages and call to action.
9

SEM Services
Target Info Labs has a track record in developing and implementing high performing landing pages. Contact us at info@targetinfolabs.com
We have many tips and tricks on our blog at www.targetinfolabs.com