How To Selec Pr Agency by Zaki Usman from Target Info Labs

How to Select a PR Firm?
Zaki Usman
www.targetinfolabs.com

Formulate Goal and Shortlist
Step 1: Formulate your PR objectives
What do you want to do?
Who is it for?
Why would anyone care?
Step 2: Based on your answers above, shortlist a few PR companies to work with that are within your:
Industry experience (Vertical, Competition)
Proximity (Regional/Global)
Medium Expertise (Techy/ Traditional)
Budget (Large Expensive/Cheap SOHO)

Share story and ask for ideas
Step 3: Share your story with the PR firms
What makes you unique
What’s your secret sauce
What PR messages needs to be emphasized
Step 4: Ask for a proposals
Work with them to tweak their ideas during proposal
Get a feel for team-work and are their ideas:
Unique and creative?
Or cookie-cutter PR strategy?

Service and Measure
Step 5: Grade them on Service
How responsive were they?
What chemistry does your team have with them?
Are they genuinely interested in your business?
Step 6: What tools do they use?
Are they measuring their on going performance?
What tools do they use to show PR hits, pickups, reviews, leads, website traffic?

Evaluate and Select
Step 7: Make a Checklist that details the factors that are important to you
Industry Experience
Team Chemistry
Size of PR firm
Area of Expertise
Level of Service
Cost of firm
Step 8: Bite the bullet and make your selection

Download PR Checklist
We already have complied a PR check list to help you evaluate
http://www.targetinfolabs.com/business/how-to-select-pr-firm/
Download