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Regulation of advertising in the uk
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Regulation of advertising in the uk

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  • 1. The ASA is funded by advertisers through a support’s size arrangement that guarantees the ASA’s independence. They receive no Government funding and therefore their work is free to the tax... to main menu Previous: Who they are and what they do Next: Our priorities and how we are performing
  • 2. Regulated, the ASA also works hard to ensure that ads aimed at adults do not cause harm... children were likely to see them. The ASA had also issued guidance to advertisers on what... living, and that is why we have really welcomed what Reg has done and we have welcomed what the ASA
  • 3. Committee of Advertising Practice (BCAP). CAP is responsible for the non-broadcast Code and BCAP... the role of the ASA and how advertising regulation operates in the UK. It is important to note... to future-proof advertising self-regulation so that online marketing material is regulated
  • 4. Standards Authority (ASA) as the independent adjudicator. Advertising selfregulation is flexible in its...Self-regulation means that the industry has voluntarily established and paid for its own regulation... that are not required by law at all. The advertising industry has chosen to exercise this self-control
  • 5. A TV ad for Tesco stated “Right now at Tesco this succulent leg of lamb is only £6 per Kg. These packs of fresh vegetables are only £1 each. And these delicious pizzas are only half price. These are just three of hundreds of special offers in store each week, to help you spend less each week. And when we compared prices with Asda’s on Saturday the 30th of January, shopping was cheaper for over 1.1 million Tesco customers. Tesco. Every little helps”. Tesco baskets were then shown alongside Asda baskets with the statement “1,150,000 cheaper” and “940,000 cheaper” The footnote stated “Equivalent products compared, covering over half our customers’ purchases, includes promotions. Excludes multibuys, nonmatches, Express, selected Metro. To verify contact Tesco Price EN8 9SL or www.tesco.com”. ASDA challenged whether Tesco offered an appropriate means of verification for the basket of goods comparison. This shows that Tesco say they are every little helps but Asda is beating them on prices and clearly stated it says Tesco are trying to save money on you cost of weekly shopping
  • 6. A national press ad, for the NSPCC, stated "1 in 6 children in the UK are sexually abused. Help stop it." Six complainants challenged whether the claim "1 in 6 children in the UK are sexually abused" was misleading and could be proven
  • 7. As skill advances and ‘ambient’ media become more prevalent, the CAP Code’s remit seems to become ever more difficult. It would be next to impossible to list all the media that the Code..., in terms of defining the many types of non-broadcast marketing communications subject to the Code
  • 8. The central principle for all marketing communications is that they should be legal, decent, honest and truthful. All marketing communications should be prepared with a sense of responsibility to consumers and society and should reflect the spirit, not merely the letter, of the Code
  • 9. They include general rules that state advertising must be responsible, must not mislead, or offend and specific rules that cover advertising to children and ads for specific sectors like alcohol, gambling, motoring, health and financial products
  • 10. The UK Advertising Codes lay down rules for advertisers, agencies and media owners to follow. They include general rules that state advertising must be responsible, must not mislead, or offend and specific rules that cover advertising to children and ads for specific sectors like alcohol, gambling, motoring, health and financial products.