An Insider Perspective from SoJo’s Zainab Habib
“… a fledgling business
enterprise”
- Merriam-Webster

“… a business or
undertaking that has
recently begun operation”
The...
“… categorically that after about three years in business,
most startups cease being startups. This often coincides
with o...
SoJo is about
helping you take
your ideas into
action.
The DMZ is an
incubator for tech
startups like us,
where we can get
the resources
and business
support we need
to grow.
My job is to
connect our
users to ideas,
resources, and
other people!
1. You have to be a white male Ivy-League school dropout

to make it.
2. It’s all about the money and the competition.
3. ...
At least according to Startup Genome, a California-based
research organization…
“Our world is not homogeneous, so why
should startups and the products/services
that are being created be so vanilla?”
Jes...
“If you’re passionate about something and
you work hard, then I think you will be
successful.”
Pierre Omidyar, Ebay founde...
 Lifestyle startups  work to live their passion
 Small-business startups  work to feed the family
 Scalable startups ...
“The beautiful thing about innovation is that it
moves industries forward, often times taking
standard ways of doing thing...
“Don’t worry about funding if you don’t need
it. Today it’s cheaper to start a business
than ever.”
Noah Everett, Twitpic ...
Wollette Brown, C.W.
Jeffries
From the DMZ’s YouTube channel,
uploaded on January 24 2014
“Startup is a state of mind. It’s when people join
your company and are still making the explicit
decision to forgo stabil...
Pick a statement or two (or
more) that resonates with
you.

Then knowing what I’ve
told you today about the
startup enviro...
I mean it. I really do. 
CONNECT@THESOJ
O.NET

Or come see me at the SoJo booth here today!
The Toronto Startup Environment - a talk for the 2014 SAGE Canada conference
The Toronto Startup Environment - a talk for the 2014 SAGE Canada conference
The Toronto Startup Environment - a talk for the 2014 SAGE Canada conference
The Toronto Startup Environment - a talk for the 2014 SAGE Canada conference
The Toronto Startup Environment - a talk for the 2014 SAGE Canada conference
The Toronto Startup Environment - a talk for the 2014 SAGE Canada conference
The Toronto Startup Environment - a talk for the 2014 SAGE Canada conference
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The Toronto Startup Environment - a talk for the 2014 SAGE Canada conference

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I delivered this talk on the Toronto Startup Environment at the SAGE Canada conference on March 1 2014.

If you're unable to view it due to the PowerPoint 2013 format, connect with me for an original copy.

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The Toronto Startup Environment - a talk for the 2014 SAGE Canada conference

  1. 1. An Insider Perspective from SoJo’s Zainab Habib
  2. 2. “… a fledgling business enterprise” - Merriam-Webster “… a business or undertaking that has recently begun operation” The American Heritage Dictionary
  3. 3. “… categorically that after about three years in business, most startups cease being startups. This often coincides with other factors that indicate a graduation from startup-dom: acquisition by a larger company, more than one office, revenues greater than $20 million, more than 80 employees, over five people on the board, and founders who have personally sold shares. Somewhat ironically, when a startup becomes profitable it is likely moving away from startuphood.” Natalie Robehmed at Forbes, “What is a Startup?”
  4. 4. SoJo is about helping you take your ideas into action.
  5. 5. The DMZ is an incubator for tech startups like us, where we can get the resources and business support we need to grow.
  6. 6. My job is to connect our users to ideas, resources, and other people!
  7. 7. 1. You have to be a white male Ivy-League school dropout to make it. 2. It’s all about the money and the competition. 3. There’s nothing left to invent/change. 4. Startups live only in Silicon Valley, New York, and London.
  8. 8. At least according to Startup Genome, a California-based research organization…
  9. 9. “Our world is not homogeneous, so why should startups and the products/services that are being created be so vanilla?” Jesse Martinez, cofounder of Spark America, a non profit that also consists of the Latino Startup Alliance
  10. 10. “If you’re passionate about something and you work hard, then I think you will be successful.” Pierre Omidyar, Ebay founder and chairman
  11. 11.  Lifestyle startups  work to live their passion  Small-business startups  work to feed the family  Scalable startups  born to be big  Buyable startups  acquisition targets  Social startups  driven to make a difference  Large-company startups  innovate or evaporate Steve Blanks, serial entrepreneur, author, and lecturer in “Steve Blanks: The 6 Types of Startups”
  12. 12. “The beautiful thing about innovation is that it moves industries forward, often times taking standard ways of doing things in other industries or cultures and applying them in new ways.” Angela Benton, founder of the NewMe Accelerator
  13. 13. “Don’t worry about funding if you don’t need it. Today it’s cheaper to start a business than ever.” Noah Everett, Twitpic founder
  14. 14. Wollette Brown, C.W. Jeffries From the DMZ’s YouTube channel, uploaded on January 24 2014
  15. 15. “Startup is a state of mind. It’s when people join your company and are still making the explicit decision to forgo stability in exchange for the promise of tremendous growth and the excitement of making immediate impact.” Adora Cheung, cofounder and CEO of Homejoy, one of the Hottest U.S. Startups of 2013
  16. 16. Pick a statement or two (or more) that resonates with you. Then knowing what I’ve told you today about the startup environment in Toronto, do something about it.
  17. 17. I mean it. I really do. 
  18. 18. CONNECT@THESOJ O.NET Or come see me at the SoJo booth here today!

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