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Product & Marketing
     Portfolio

     Zain Master
MercuryLoyalty

Role: Product Manager
        Product Owner


Web & Mobile Web Portals
MercuryLoyalty – Web Portal




Merchant Portal                     Consumer Portal
•   Broadcast Revenue               •   Merchant Branded consumer Portal
•   Social media Reach              •   Communication Preferences
•   Subscriber Count                •   Social Media Integration
•   Merchant Billing                •   Gift & Loyalty Card
•   New Registrants                 •   Current Offers
•   Member visits                   •   Reward Level
•   Rebranding                      •   Surveys
•   Reporting
MercuryLoyalty – Mobile Web Portal




Registration/Login
                                  Dashboard 1

                                                Dashboard 2
Mobile Web Portal Design Concepts
•   Feature Reward for Registration
•   Facebook Integration
•   Available Offers
•   Reward Level
•   Locations
•   Gift Card
MercuryLoyalty




http://www.mercurypay.com/merchant-solutions/marketing-solutions/loyalty/

Marketing Collateral example– Epipheo Animated Video Pitch
•   Character Choice & Voice
•   Product Features
•   Animation Flow
•   Pitch Script
•   Story Plan
RigWatch Pulse

Role: Product Manager
      Product Marketing
      User Interface Designer

 iPhone, iPad, & Anroid
Original Application – Released to
    Gain First Mover Advantage




Login Page

             Well List Page
                              Summary Page
Revised Application V1.1




Enhanced Login

                   Icons Report Status
                                         Summary Page
Revised Application V1.1




Live Data

                   Location Mapping

                                      Report Generation
RigWatch Pulse – Wire-Frame

      Concepts tested with Customer
(internal/external) and against Heat Maps

              iPhone & iPad
Login Page Wire-Frame


Brand Consistency:
  1. Use company approved
     logo (size, shape, color) on
     black background.




Interactive:                        For Application Support Contact: (866) 433 4345
  1. Call Support for activation    Support@canrig.com
     of subscription or for
     additional information
                                                       www.canrig.com

  2. Email or launch website
iPhone Well List Wire-Frame

                                                                             Well List Refresh:
                                                                                   1. Use pulse instead of wheel
     Search Bar:
                                                                                   2. Emulate beating of heart
       1. On top of well list

       2. Place it right where
          the arrow is at

                                                                             Well List Parameters:

                                                         •16 RAINBOLT 1-9H         1. Smaller list of parameters
   Alerting:                                                                       2. Truncated to fit
     1. Should alert on the well list
                                                         •16 RAINBOLT 1-9H


                                                         •16 RAINBOLT 1-9H
                                                                               Background:
                                                                                     1. Static Swoosh is still present
Navigation Tray:
                                                                                     2. Logo of company if allowed
  1. Well List Configuration
                                                                                     3. White on grey readout
  2. Feedback                                                                        4. Dark line Well Separator
                                   Please refer to the
  3. Help                               icons chosen

  4. Refresh
iPad Wire-Frame
Well List Search            Well List                                                                                                          Refresh/Indicator
                                                                Well Name
                            (Static on this page only)

                                                                                                         Well List
                                                                                                                                    Rig X35
               Well List                                 Rig X35
                                                                       Casing Pressure                               Activity:                      REAMING
        16 RAINBOLT 1-9H         Activity:                               REAMING
                                                                                                                     Spud Date:                     12/15/2010
                                 Spud Date:                              12/15/2010
                                 Current Depth:                          12,500 ft                                   Current Depth:                 12,500 ft
                                 24Hr Footage:                           405 ft                                      24Hr Footage:                   405 ft
                                 Proposed Depth:                       Depth - Bit
                                                                         10,500 ft
                                                                                                                     Proposed Depth:                 10,500 ft
                                 Company Man:
                                 John Doe                              Depth555 XXXX)
                                                                         (281 Pulse
                                 Pusher:                                                                             Company Man:
                                 John Smith                               (281 555 XXXX)                             John Doe               (281 555 XXXX)
                                                    Days Vs.   Depth
                                                                                                                     Pusher:
                                                                                                                     John Smith             (281 555 XXXX)
                                                                       ENG – Fuel Consumption
                                                                       ENG – Hours Meter                                         Days Vs.   Depth

                                                                       ENG – Load at Speed
               Well Name           Navigation Tray       Days Vs. Depth Graph
                                   Directional
                                   Chat                                  Chat / Email / Text option
        Well List                  Maps
        Field Change               Alerts                                                             Format:
                                   RTSG
                                                                                                      Background - Shade of Gray (like iPhone)
                                   Reports
                                                                                                      Font - Well Name (White Bold)
                                   Annunciator
Well Status Icon                   More                                                                        Parameters (White)
(Drilling, Directional, Circulating, Trip in/out)
iPhone Application Rating on CNET.com (9/23/2011)
RigWatch Suite (Brochure)




Role: Creation of Taglines, Contents, layout, Brand consistency and Story.
RigWatch Suite (Brochure)




Role: Creation of Taglines, Contents, layout, Brand consistency and Story.
Trade Show Planning



              Role: Product Marketing

              Responsibilities: planned
              shows, campaigns,
              Interactive media and
              developed targeted
              collateral/presentations
              with unique value story to
              demonstrate value in mind
              of customer base.
Caterpillar


Role: Product Definition Manager
Hazardous Area Shifter (collateral Sample)



                            Role: Product Manager

                            Responsibilities: Defined
                            and introduced new
                            product to position
                            Caterpillar as an
                            integrated solutions
                            provider into the Well
                            Service market segment.

                            Also defined and
                            developed Electronic
                            control systems for
                            other market segments
                            (Onshore, Offshore, Gas
                            Compression).
Off-Shore Control System (collateral Sample)



                             Role: Product Manager

                             Responsibilities: Defined
                             and developed control
                             system that integrated
                             with customer systems
                             into the Off-Shore (Marine
                             & Oil and Gas) market
                             segment.

                             Also defined and
                             developed Electronic
                             control systems for
                             other market segments
                             (Onshore, Well Service,
                             Gas Compression).
Motorola


Role: Sr. Baseband Engineer
Phones worked on and shipped at Motorola




                                                V3231


Collaborated with Motorola CXD
(consumer experience design) Group    Role: Senior Baseband Engineer
on the light diffusion, design, and
layout of the elements on the         Responsibilities: ESD, Prototype
keyboard to match customer brand.     Certification, Current Drain,
                                      Battery Qualification, Camera
                                      Testing, RF Parametrics (Rx/Tx),
                                      Displays, Power Management, and
                                      Circuit Design.
New Product Introductions / Launches
Motorola – New Product Introduction
 • V323i, V195
 • V3, V3i, V3x, V3xx
 • E770v, K1, K1m, Z3

Caterpillar – New Product Development
 •   Load Share Controller
 •   Hazardous Area Shifter
 •   C13/C15/C18 Tier 4i Engines
 •   3500/C280/C175 Genset Control System

Canrig – New Product Development
 •   RigWatch Pulse (iOS & Android)
 •   myWells.com (ver 3.3 – ver 3.5)
 •   FuelTool/Equipment Condition Monitoring System
 •   Re-engineered CanrigOne New Product Development Process

Mercury Payment Systems – Product Management
 • MercuryLoyalty (ver 1.0 – ver 3.0)
 • MercuryLoyalty & Gift
University of Houston – Bauer Advisory Board

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Product portfolio 2012

  • 1. Product & Marketing Portfolio Zain Master
  • 2. MercuryLoyalty Role: Product Manager Product Owner Web & Mobile Web Portals
  • 3. MercuryLoyalty – Web Portal Merchant Portal Consumer Portal • Broadcast Revenue • Merchant Branded consumer Portal • Social media Reach • Communication Preferences • Subscriber Count • Social Media Integration • Merchant Billing • Gift & Loyalty Card • New Registrants • Current Offers • Member visits • Reward Level • Rebranding • Surveys • Reporting
  • 4. MercuryLoyalty – Mobile Web Portal Registration/Login Dashboard 1 Dashboard 2 Mobile Web Portal Design Concepts • Feature Reward for Registration • Facebook Integration • Available Offers • Reward Level • Locations • Gift Card
  • 5. MercuryLoyalty http://www.mercurypay.com/merchant-solutions/marketing-solutions/loyalty/ Marketing Collateral example– Epipheo Animated Video Pitch • Character Choice & Voice • Product Features • Animation Flow • Pitch Script • Story Plan
  • 6. RigWatch Pulse Role: Product Manager Product Marketing User Interface Designer iPhone, iPad, & Anroid
  • 7. Original Application – Released to Gain First Mover Advantage Login Page Well List Page Summary Page
  • 8. Revised Application V1.1 Enhanced Login Icons Report Status Summary Page
  • 9. Revised Application V1.1 Live Data Location Mapping Report Generation
  • 10. RigWatch Pulse – Wire-Frame Concepts tested with Customer (internal/external) and against Heat Maps iPhone & iPad
  • 11. Login Page Wire-Frame Brand Consistency: 1. Use company approved logo (size, shape, color) on black background. Interactive: For Application Support Contact: (866) 433 4345 1. Call Support for activation Support@canrig.com of subscription or for additional information www.canrig.com 2. Email or launch website
  • 12. iPhone Well List Wire-Frame Well List Refresh: 1. Use pulse instead of wheel Search Bar: 2. Emulate beating of heart 1. On top of well list 2. Place it right where the arrow is at Well List Parameters: •16 RAINBOLT 1-9H 1. Smaller list of parameters Alerting: 2. Truncated to fit 1. Should alert on the well list •16 RAINBOLT 1-9H •16 RAINBOLT 1-9H Background: 1. Static Swoosh is still present Navigation Tray: 2. Logo of company if allowed 1. Well List Configuration 3. White on grey readout 2. Feedback 4. Dark line Well Separator Please refer to the 3. Help icons chosen 4. Refresh
  • 13. iPad Wire-Frame Well List Search Well List Refresh/Indicator Well Name (Static on this page only) Well List Rig X35 Well List Rig X35 Casing Pressure Activity: REAMING 16 RAINBOLT 1-9H Activity: REAMING Spud Date: 12/15/2010 Spud Date: 12/15/2010 Current Depth: 12,500 ft Current Depth: 12,500 ft 24Hr Footage: 405 ft 24Hr Footage: 405 ft Proposed Depth: Depth - Bit 10,500 ft Proposed Depth: 10,500 ft Company Man: John Doe Depth555 XXXX) (281 Pulse Pusher: Company Man: John Smith (281 555 XXXX) John Doe (281 555 XXXX) Days Vs. Depth Pusher: John Smith (281 555 XXXX) ENG – Fuel Consumption ENG – Hours Meter Days Vs. Depth ENG – Load at Speed Well Name Navigation Tray Days Vs. Depth Graph Directional Chat Chat / Email / Text option Well List Maps Field Change Alerts Format: RTSG Background - Shade of Gray (like iPhone) Reports Font - Well Name (White Bold) Annunciator Well Status Icon More Parameters (White) (Drilling, Directional, Circulating, Trip in/out)
  • 14. iPhone Application Rating on CNET.com (9/23/2011)
  • 15. RigWatch Suite (Brochure) Role: Creation of Taglines, Contents, layout, Brand consistency and Story.
  • 16. RigWatch Suite (Brochure) Role: Creation of Taglines, Contents, layout, Brand consistency and Story.
  • 17. Trade Show Planning Role: Product Marketing Responsibilities: planned shows, campaigns, Interactive media and developed targeted collateral/presentations with unique value story to demonstrate value in mind of customer base.
  • 19. Hazardous Area Shifter (collateral Sample) Role: Product Manager Responsibilities: Defined and introduced new product to position Caterpillar as an integrated solutions provider into the Well Service market segment. Also defined and developed Electronic control systems for other market segments (Onshore, Offshore, Gas Compression).
  • 20. Off-Shore Control System (collateral Sample) Role: Product Manager Responsibilities: Defined and developed control system that integrated with customer systems into the Off-Shore (Marine & Oil and Gas) market segment. Also defined and developed Electronic control systems for other market segments (Onshore, Well Service, Gas Compression).
  • 22. Phones worked on and shipped at Motorola V3231 Collaborated with Motorola CXD (consumer experience design) Group Role: Senior Baseband Engineer on the light diffusion, design, and layout of the elements on the Responsibilities: ESD, Prototype keyboard to match customer brand. Certification, Current Drain, Battery Qualification, Camera Testing, RF Parametrics (Rx/Tx), Displays, Power Management, and Circuit Design.
  • 23. New Product Introductions / Launches Motorola – New Product Introduction • V323i, V195 • V3, V3i, V3x, V3xx • E770v, K1, K1m, Z3 Caterpillar – New Product Development • Load Share Controller • Hazardous Area Shifter • C13/C15/C18 Tier 4i Engines • 3500/C280/C175 Genset Control System Canrig – New Product Development • RigWatch Pulse (iOS & Android) • myWells.com (ver 3.3 – ver 3.5) • FuelTool/Equipment Condition Monitoring System • Re-engineered CanrigOne New Product Development Process Mercury Payment Systems – Product Management • MercuryLoyalty (ver 1.0 – ver 3.0) • MercuryLoyalty & Gift
  • 24. University of Houston – Bauer Advisory Board