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Direct Marketing Pressentation

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Direct Marketing pressentation, Intergrated Marketing Communications

Direct Marketing pressentation, Intergrated Marketing Communications

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  • 1. WHO WILL YOU ELECT AS YOUR PRESIDENT ? THE ROLE OF DIRECT MARKETING AND THE CAMPAIGN TO FIND THE NEXT PRESIDENT
  • 2. INTEGRATED MARKETING COMMUNICATIONS
  • 3. AN INTERACTIVE SYSTEM OF MARKETING WHICH UTILISES ONE OR MORE ADVERTISING MEDIA TO EFFECT A MEASURABLE RESPONSE AND TRANSACTION AT ANY LOCATION. Direct Marketing Association (1917)
  • 4.
    • DIRECT MARKETING IS A MARKETING TOOL THAT ALLOWS BUSINESSES TO REACH CUSTOMERS ON A MORE PERSONAL BASIS
    • CAN BE USED BY AN INDIVIDUAL OR ORGANIASITON TO INCREASE GENERATED SALES OF A PRODUCT OR SERVICE OR RAISE AWARNESSS ON A CAMPAIGN EXAMPLE : PRESIDENTIAL ELECTION
    SMITH AND TAYLOR (2003)
  • 5. MULTIPLE USES COST EFFECTIVE EASE OF MANAGEMENT RELASHONSHIP BUILDING TARGET MESSAGES
  • 6. CONNOTATIONS OF “JUNK MAIL” CAN BE VIEWES AS INVASION OF PRIVACY INITIAL CUSTOMER ACQUISION COST ARE HIGH CAN PROVE BE EXPESIVE FOR A ONE OF SALE
  • 7. CAMPAIGN OBJECTIVES TARGET AUDIENCE SELECTION MEDIA SOURCE SELECTION CREATIVE DEPARTMENT
  • 8. http://www.youtube.com/watch?v=PDsPFakmH5A
  • 9. Medcalf, PM, 2003. Marketing Communications, An Irish Perspective . Hume Avenue Park West Dublin 12: Gill & Miacmillan. Smith,Taylor, PS,GT, 2002. Marketing Communications, an Integrated approach . 3rd ed. 120 Pentonville Road London N1 9JN: Kogan Page Limited. Youtube . (2011). http://www.youtube.com/?v=PDsPFakmH5A . [Online Video]. 01 November. Available from: http://www.youtube.com/watch?v=PDsPFakmH5A . [Accessed: 20 October 2011].
  • 10. CONCLUSION
    • THE GROWTH OF DIRECT MARKETING HAS BEEN FUELED BY:
    • MARKET FRAGMENTATION
    • TAILOR MADE TECHNOLOGY
    • SOPHISTICATED SOFTWARE
    • THE CONSTANT SEARCH FOR COST-EFFECTIVENESS

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