Strategic Management Issues of Multinational Companies
(MNCs): A Case Study on Coca-Cola Company

Submitted To
Md. Muzahidul Islam
Lecturer
Department of Management Studies
Presented By
Md. Kamruzzaman
Shuvradeb Barai
Abu Zafour
Sahana Parveen
Nazmul Alam Siddiqui

Objectives of the Study
• To know about the strategies of the
multinational companies
• To characterize the challenges of
international strategic management
• To know about the international strategic
management process
• To know about the Coca-Cola Company’s
strategies in management process.

Definition of Strategic
Strategic management is the process
of specifying an organization's
objectives, developing policies and
Management
plans to achieve these objectives,
and allocating resources so as to
implement the plans. It is the highest
level of managerial activity, usually
performed by the company's Chief
Executive Officer(CEO) and executive
team.

Importance of Strategic To the shape the Future of business
Effective strategic idea
Mangers and employer are innovative and
Management
creative
It’s decentralized the Management
Its helps to increase the productivity
To Makes discipline
To make control
To makes forward s thinking

International Strategic
Management

Questions Faced by Strategic
● What products and/or services
does the firm intend to sell?
● Where and how will to make
Planners
those products or services?
● Where and how will it sell them?
● Where and how will it acquire the
necessary resources?
● How does it expect to outperform
its competitors?

Company Overview

COMPANY OVERVIEW
The Coca-Cola Company (Coca-Cola) is a leading
manufacturer, distributor and marketer of Non-
alcoholic beverage concentrates and syrups, in
the world. The company owns or licenses more
than 400 brands, including diet and light
beverages, waters, juice and juice drinks, teas,
coffees, and energy and sports drinks.

His to ry Of Gro wth o f Co c a -c o la
1950s …
1920s and 30s Packaging
1916 … … Innovations
Birth of the International
contour bottle expansion
Recent Status

Products OF COCA COLA Company
Energy Drinks
Juices/Juice Drinks
Soft Drinks
Sports Drinks
Tea and Coffee
Water
Other Drinks

Coca-Cola Company believes that, customers
are the life of their business. They like to
connect with the future customer through
Strategic Quality
providing quality products-
Control
Skilled employee involvement for production
and quality control
High quality materials for production
Up to date technology for quality control
Effective methods and newly developed
strategies

Factors Affecting The strategic Issues of
Coca-Cola Company
● Language ●Market research
●Advertising
● Culture
● Politics ●Money
●Financing
● Economic
● Governmental ●Transportations
interference ●Control
● Labor ●Labor relations

Strategic Alternatives of Coca-Cola Company
Coca Cola Company follow the Multi-
domestic strategies. This Company
produce their products independently
in different countries. All countries
product are not same. They produce
their products by following different
strategy for different countries, based
on the internal and external
environment of the country.

Corporate Level of Strategies of Coca-Cola Company

The company now using E-Commerce System for
selling their products. So any one can order coke
Example of Using New
Strategies by using his or her internet.

Developing International
Strategy Formulation
In strategies formulation, Coca-Cola
Company establish its goals and
Strategies
strategic plan that will lead to the
achievement of their mission goals.
Strategy Implementation
Coca-Cola Company develops the tactics
and policy for achieving the formulated
international strategies to obtain its
mission and objectives.

Mission statement of Coca-Cola Company
Directs the continual up-gradation for efficient and
environment friendly manufacturing technology.
Monitor and improve the efficiency and effectiveness of all
business processes.
Promotes professional and flexible work environment,
teamwork and innovation through employee
participation and process ownership.
Drives customer orientation at all levels within the
organization.
Monitor and economize the Cost of Quality.

Strengths Weakness
SWOT Analysis
• Strong ● Low export
distribution levels
network
● Limit ability to
• Strong brand
invest and
Products
achieve
• Low cost of economies of
Operations scale

Opportunities Threats
SWOT Analysis
• Large Domestic ● Imports
Markets
● Tax and
• Export
regulatory
Potential
sector
• Higher Income
among People ● Slowdown in
rural demand

PEST Analysis of Coca-Cola Company

PEST Analysis of Coca-
Cola Company Political Factors Economic Factors
• Tax policy ● Economic growth
• Employment laws
● Interest rates
• Environmental
regulations ● Exchange rates
• Trade restrictions
and tariffs ● Inflation rate
• Political stability

PEST Analysis of Coca-
Social Factors Technological
Factors
Cola Company
● Health ● R&D activity
consciousness
● Automation
● Population growth
rate ● Technology
incentives
● Age distribution
● Rate of
● Career attitudes technological
change
● Emphasis on safety

Gain Over Customer Satisfaction
After completion of SWOT and PEST analysis
as context The Coca-Cola Company
implementing their strategies based on
different market situation as well as
customers response. This company will set
up their tactical goals for being a strong
position in the global market place.
Depending on those issue factors The Coca-
Cola Company is develop a Control
Framework for their overall controlling of
management for gaining over their
customers by providing core satisfaction.

The End
Questions?