The Rise and Rise of tablets by Oomph
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The Rise and Rise of tablets by Oomph

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A brief on the current market opportunity presented by digital publishing as it relates to Tablet and Mobile.

A brief on the current market opportunity presented by digital publishing as it relates to Tablet and Mobile.

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The Rise and Rise of tablets by Oomph The Rise and Rise of tablets by Oomph Presentation Transcript

  • Rich content media and the enterprise the rise and rise of Tablet Publishing January 2014 Wednesday, 22 January 14
  • What’s all the noise about? Enterprise as Publishers Tablets in Business - Embrace the Opportunities Re-thinking your tablet strategy Wednesday, 22 January 14
  • What is Oomph? Oomph is a versatile tablet and mobile publishing platform that allows print and web designers to create and publish rich media apps for touch screen devices with absolutely no programming required. Wednesday, 22 January 14
  • THE OOMPH PROCESS Oomph Viewer ! InDesign Author layouts and add interactivity. Wednesday, 22 January 14 Oomph Viewer Preview your files regularly in Oomph Viewer. Oomph Bundle Generate an Oomph bundle ready for submission to the Apple App Store. Apple App Store App is submitted to Apple.
  • Why do I need to care about tablets? Wednesday, 22 January 14
  • Smartphones and tablets are changing the way that we live and work. Consumer IT is driving innovation within the enterprise. This has profound implications for organisations and particularly their communications strategies, both internal and external. Wednesday, 22 January 14
  • The Rise and Rise and Rise of Tablets Wednesday, 22 January 14
  • 300,000 The number of iPads sold on the first day they were released in 20101 Wednesday, 22 January 14
  • 327M The total number of tablets globally 20132 Wednesday, 22 January 14
  • 795M The predicted total number of tablets globally by 20173 Wednesday, 22 January 14
  • 1 in 8 people in the world will own a tablet by 20173 Wednesday, 22 January 14
  • 76% The predicted level of tablet penetration in the Australian Market by mid 20144 Wednesday, 22 January 14
  • 56% The current level of tablet penetration in the Australian Market4 Wednesday, 22 January 14
  • 3rd The global ranking of Australia in terms of tablet penetration5 Wednesday, 22 January 14
  • 68% The iPad market share in Australia4 Wednesday, 22 January 14
  • Device market share in Oz5 Wednesday, 22 January 14
  • 2015 The year that tablet shipments will overtake PCs6 Wednesday, 22 January 14
  • 2013 The year that tablets drove more website traffic than mobile7 Wednesday, 22 January 14
  • 34% The percentage of people who spend more time on tablet than watch TV8 Wednesday, 22 January 14
  • 71% number of Australians use a second device while they watch TV8 Wednesday, 22 January 14
  • 44% number of Australians use a tablet while they watch TV8 Wednesday, 22 January 14
  • The Lean Back device: “12 months ago tablets were described as the device you look down at from your television. Now TV is the device that you look up at from your tablet.” Wednesday, 22 January 14
  • It’s a brave new world Wednesday, 22 January 14
  • So what does this mean for your organisation? Wednesday, 22 January 14
  • And what is tablet publishing? Wednesday, 22 January 14
  • Consumer Tablet Channel Consumer Magazines Wednesday, 22 January 14 Brochures & Catalogues
  • Consumer Tablet Channel By leveraging the personalised, interactive nature of the tablet, you are able to create an experience that is quite simply unparalleled through other channels. Wednesday, 22 January 14
  • Enterprise Tablet Channel Corporate Publications Development Retail & Sales Kiosk Wednesday, 22 January 14 Training & Tools
  • Enterprise Tablet Mobility solutions can deliver a competitive advantage across a range of activities including: • More effective sales, marketing and communications campaigns • Faster, more informed decision making capability • Increased staff productivity and efficiency • Brand recognition as technological and innovation leading • Lower cost of hardware rollout using BYOD Wednesday, 22 January 14
  • So what’s happening in the enterprise? Wednesday, 22 January 14
  • 92% of Fortune 500 companies were testing or using iPads by 20119 Wednesday, 22 January 14
  • 85% of current enterprise usage is on iPads, with Samsung at 7%3 Wednesday, 22 January 14
  • 18% of tablet sales will come from enterprise by 20173 Wednesday, 22 January 14
  • Wednesday, 22 January 14
  • So what results are being achieved in the enterprise? Wednesday, 22 January 14
  • 18% increase in sales for Aflac Insurance 6 weeks after converting sales material to iPads10 Wednesday, 22 January 14
  • 250 number of hours per year each rep will save following transition to iPad based sales material, according to Novartis CEO Joe Jiminez11 Wednesday, 22 January 14
  • 35,000 number of additional customer visits per year that will enable11 Wednesday, 22 January 14
  • 29% of doctors reported that they more likely to prescribe a drug after seeing an iPad based sales pitch11 Wednesday, 22 January 14
  • 15% of online retail purchases came from mobile last Black Friday12 Wednesday, 22 January 14
  • 10% of online retail purchases came from iPad last Black Friday12 Wednesday, 22 January 14
  • 85% prefer mobile apps over mobile websites, based on performance, speed and convenience14 Wednesday, 22 January 14
  • 60B number of cumulative app downloads from Apple app store Wednesday, 22 January 14
  • So what about Strategy? Wednesday, 22 January 14
  • Wednesday, 22 January 14
  • BUSINESS DRIVER STRATEGY Increase Sales, Customer Engagement and Loyalty, Industry Leadership, Brand Activation INDUSTRY TRENDS Increasing growth and maturation of tablet and mobile market; Rise of the Multi-device journey; unified customer experience; tablet commerce Wednesday, 22 January 14 CONSUMER INSIGHTS ...... TBD by Customer and Oomph
  • What are we doing ? Consumer at Centre Business Driver Implementing a Tablet Strategy Integrate with the Business Clear Value Prop Considered UX App Build Marketing/ PR Optimise & Review 8 Wednesday, 22 January 14
  • Launch parties are a thing of the past Wednesday, 22 January 14
  • FIND OUT MORE Wednesday, 22 January 14
  • FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Wednesday, 22 January 14 Zachary@OomphHQ.com +61 2 8039 0508
  • FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Wednesday, 22 January 14 Zachary@OomphHQ.com +61 2 8039 0508
  • FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Zachary@OomphHQ.com +61 2 8039 0508 Pranjal Desai Wednesday, 22 January 14
  • FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Zachary@OomphHQ.com +61 2 8039 0508 Pranjal Desai Account Manager Wednesday, 22 January 14
  • FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Zachary@OomphHQ.com +61 2 8039 0508 Pranjal Desai Account Manager Wednesday, 22 January 14
  • FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Zachary@OomphHQ.com +61 2 8039 0508 Pranjal Desai Account Manager email: Wednesday, 22 January 14 Pranjal@OomphHQ.com
  • FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Zachary@OomphHQ.com +61 2 8039 0508 Pranjal Desai Account Manager email: phone: Wednesday, 22 January 14 Pranjal@OomphHQ.com +61 2 8039 0501
  • FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Zachary@OomphHQ.com +61 2 8039 0508 Pranjal Desai Account Manager email: phone: Wednesday, 22 January 14 Pranjal@OomphHQ.com +61 2 8039 0501
  • FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Zachary@OomphHQ.com +61 2 8039 0508 Pranjal Desai Account Manager email: phone: Wednesday, 22 January 14 Pranjal@OomphHQ.com +61 2 8039 0501
  • FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Zachary@OomphHQ.com +61 2 8039 0508 Pranjal Desai Account Manager email: phone: Wednesday, 22 January 14 Pranjal@OomphHQ.com +61 2 8039 0501
  • FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Zachary@OomphHQ.com +61 2 8039 0508 Pranjal Desai Account Manager email: phone: Wednesday, 22 January 14 Pranjal@OomphHQ.com +61 2 8039 0501
  • FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Zachary@OomphHQ.com +61 2 8039 0508 Pranjal Desai Account Manager email: phone: Wednesday, 22 January 14 Pranjal@OomphHQ.com +61 2 8039 0501
  • References Wednesday, 22 January 14
  • References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html Wednesday, 22 January 14
  • References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends Wednesday, 22 January 14
  • References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 Wednesday, 22 January 14
  • References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA Wednesday, 22 January 14
  • References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA 5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/ upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf Wednesday, 22 January 14
  • References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA 5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/ upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf 6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp? containerId=prUS24314413 Wednesday, 22 January 14
  • References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA 5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/ upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf 6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp? containerId=prUS24314413 7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/ tablets-trump-smartphones-in-global-website-traffic/ Wednesday, 22 January 14
  • References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA 5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/ upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf 6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp? containerId=prUS24314413 7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/ tablets-trump-smartphones-in-global-website-traffic/ 8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report by Google, March 2013. http://www.google.com.au/think/research-studies/new-multiscreen-world-australia.html Wednesday, 22 January 14
  • References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA 5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/ upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf 6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp? containerId=prUS24314413 7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/ tablets-trump-smartphones-in-global-website-traffic/ 8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report by Google, March 2013. http://www.google.com.au/think/research-studies/new-multiscreen-world-australia.html 9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/ 2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-anddeploying-the-ipad/ Wednesday, 22 January 14
  • References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA 5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/ upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf 6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp? containerId=prUS24314413 7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/ tablets-trump-smartphones-in-global-website-traffic/ 8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report by Google, March 2013. http://www.google.com.au/think/research-studies/new-multiscreen-world-australia.html 9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/ 2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-anddeploying-the-ipad/ 10.AFLAC Press Release June 22, 2011 - http://www.aflac.com/aboutaflac/pressroom/ pressreleasestory.aspx?rid=1576889 Wednesday, 22 January 14
  • References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA 5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/ upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf 6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp? containerId=prUS24314413 7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/ tablets-trump-smartphones-in-global-website-traffic/ 8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report by Google, March 2013. http://www.google.com.au/think/research-studies/new-multiscreen-world-australia.html 9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/ 2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-anddeploying-the-ipad/ 10.AFLAC Press Release June 22, 2011 - http://www.aflac.com/aboutaflac/pressroom/ pressreleasestory.aspx?rid=1576889 11.Pharmalot interview with Joe Jiminez - http://www.fiercepharma.com/story/novartisceo-ipad-saves-time-keeps-reps-honest/2011-03-29 Wednesday, 22 January 14
  • References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA 5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/ upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf 6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp? containerId=prUS24314413 7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/ tablets-trump-smartphones-in-global-website-traffic/ 8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report by Google, March 2013. http://www.google.com.au/think/research-studies/new-multiscreen-world-australia.html 9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/ 2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-anddeploying-the-ipad/ 10.AFLAC Press Release June 22, 2011 - http://www.aflac.com/aboutaflac/pressroom/ pressreleasestory.aspx?rid=1576889 11.Pharmalot interview with Joe Jiminez - http://www.fiercepharma.com/story/novartisceo-ipad-saves-time-keeps-reps-honest/2011-03-29 12.IBM 2012 Holiday Benchmark Reports - http://www-01.ibm.com/software/marketingsolutions/benchmark-reports/black-friday-2012.html?cm_mmc=holiday2012benchmark-reports-_-press-release-_-wire-_-text-link Wednesday, 22 January 14
  • References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA 5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/ upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf 6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp? containerId=prUS24314413 7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/ tablets-trump-smartphones-in-global-website-traffic/ 8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report by Google, March 2013. http://www.google.com.au/think/research-studies/new-multiscreen-world-australia.html 9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/ 2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-anddeploying-the-ipad/ 10.AFLAC Press Release June 22, 2011 - http://www.aflac.com/aboutaflac/pressroom/ pressreleasestory.aspx?rid=1576889 11.Pharmalot interview with Joe Jiminez - http://www.fiercepharma.com/story/novartisceo-ipad-saves-time-keeps-reps-honest/2011-03-29 12.IBM 2012 Holiday Benchmark Reports - http://www-01.ibm.com/software/marketingsolutions/benchmark-reports/black-friday-2012.html?cm_mmc=holiday2012benchmark-reports-_-press-release-_-wire-_-text-link 13.Mobile Apps - What Consumer Really Need and Want, by Compuware - http:// offers2.compuware.com/rs/compuware/images/Mobile_App_Survey_Report.pdf Wednesday, 22 January 14
  • References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA 5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/ upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf 6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp? containerId=prUS24314413 7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/ tablets-trump-smartphones-in-global-website-traffic/ 8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report by Google, March 2013. http://www.google.com.au/think/research-studies/new-multiscreen-world-australia.html 9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/ 2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-anddeploying-the-ipad/ 10.AFLAC Press Release June 22, 2011 - http://www.aflac.com/aboutaflac/pressroom/ pressreleasestory.aspx?rid=1576889 11.Pharmalot interview with Joe Jiminez - http://www.fiercepharma.com/story/novartisceo-ipad-saves-time-keeps-reps-honest/2011-03-29 12.IBM 2012 Holiday Benchmark Reports - http://www-01.ibm.com/software/marketingsolutions/benchmark-reports/black-friday-2012.html?cm_mmc=holiday2012benchmark-reports-_-press-release-_-wire-_-text-link 13.Mobile Apps - What Consumer Really Need and Want, by Compuware - http:// offers2.compuware.com/rs/compuware/images/Mobile_App_Survey_Report.pdf 14.Apple Presentation by Tim Cook as reported by Endgagdet website on 22/10/2013 http://www.engadget.com/2013/10/22/apple-ios-7-downloaded-over-200-milliontimes-in-5-days/ Wednesday, 22 January 14