Rich content media and the enterprise the rise and rise of Tablet Publishing
January 2014
Wednesday, 22 January 14
What’s all the noise about?
Enterprise as Publishers
Tablets in Business - Embrace the Opportunities
Re-thinking your tabl...
What is Oomph?
Oomph is a versatile tablet and mobile
publishing platform that allows print
and web designers to create an...
THE OOMPH PROCESS

Oomph Viewer

!

InDesign
Author layouts and
add interactivity.

Wednesday, 22 January 14

Oomph Viewer...
Why do I need to
care about
tablets?

Wednesday, 22 January 14
Smartphones and tablets are
changing the way that we live and
work.
Consumer IT is driving innovation
within the enterpris...
The Rise and
Rise and Rise
of Tablets
Wednesday, 22 January 14
300,000
The number of iPads sold on the first
day they were released in 20101

Wednesday, 22 January 14
327M
The total number of tablets globally
20132

Wednesday, 22 January 14
795M
The predicted total number of tablets
globally by 20173

Wednesday, 22 January 14
1 in 8
people in the world will own a tablet by
20173

Wednesday, 22 January 14
76%
The predicted level of tablet
penetration in the Australian Market by
mid 20144

Wednesday, 22 January 14
56%
The current level of tablet penetration
in the Australian Market4

Wednesday, 22 January 14
3rd
The global ranking of Australia in terms
of tablet penetration5

Wednesday, 22 January 14
68%
The iPad market share in Australia4

Wednesday, 22 January 14
Device market share in Oz5

Wednesday, 22 January 14
2015
The year that tablet shipments will
overtake PCs6

Wednesday, 22 January 14
2013
The year that tablets drove more
website traffic than mobile7

Wednesday, 22 January 14
34%
The percentage of people who spend
more time on tablet than watch TV8

Wednesday, 22 January 14
71%
number of Australians use a second
device while they watch TV8

Wednesday, 22 January 14
44%
number of Australians use a tablet
while they watch TV8

Wednesday, 22 January 14
The Lean Back device:
“12 months ago tablets were
described as the device you look
down at from your television. Now TV is...
It’s a brave new world
Wednesday, 22 January 14
So what does this mean
for your organisation?

Wednesday, 22 January 14
And what is tablet
publishing?

Wednesday, 22 January 14
Consumer Tablet Channel

Consumer
Magazines

Wednesday, 22 January 14

Brochures &
Catalogues
Consumer Tablet Channel
By leveraging the personalised, interactive nature of
the tablet, you are able to create an experi...
Enterprise Tablet Channel
Corporate
Publications

Development

Retail &

Sales

Kiosk

Wednesday, 22 January 14

Training ...
Enterprise Tablet Mobility solutions can deliver a
competitive advantage across a range of activities
including:
• More ef...
So what’s
happening in the
enterprise?

Wednesday, 22 January 14
92%
of Fortune 500 companies were testing
or using iPads by 20119

Wednesday, 22 January 14
85%
of current enterprise usage is on iPads,
with Samsung at 7%3

Wednesday, 22 January 14
18%
of tablet sales will come from
enterprise by 20173

Wednesday, 22 January 14
Wednesday, 22 January 14
So what results are
being achieved in
the enterprise?

Wednesday, 22 January 14
18%
increase in sales for Aflac Insurance 6
weeks after converting sales material
to iPads10

Wednesday, 22 January 14
250
number of hours per year each rep will
save following transition to iPad based
sales material, according to Novartis
C...
35,000
number of additional customer visits
per year that will enable11

Wednesday, 22 January 14
29%
of doctors reported that they more
likely to prescribe a drug after seeing
an iPad based sales pitch11

Wednesday, 22 ...
15%
of online retail purchases came from
mobile last Black Friday12

Wednesday, 22 January 14
10%
of online retail purchases came from
iPad last Black Friday12

Wednesday, 22 January 14
85%
prefer mobile apps over mobile
websites, based on performance,
speed and convenience14

Wednesday, 22 January 14
60B
number of cumulative app downloads
from Apple app store

Wednesday, 22 January 14
So what
about
Strategy?
Wednesday, 22 January 14
Wednesday, 22 January 14
BUSINESS DRIVER

STRATEGY

Increase Sales, Customer
Engagement and Loyalty, Industry
Leadership, Brand Activation

INDUSTR...
What are we doing ?

Consumer at Centre
Business Driver
Implementing a Tablet Strategy
Integrate with the Business

Clear ...
Launch parties are a thing of the past

Wednesday, 22 January 14
FIND OUT MORE

Wednesday, 22 January 14
FIND OUT MORE

CONTACT:

Zachary King
Business Development Manager
email:
phone:

Wednesday, 22 January 14

Zachary@OomphH...
FIND OUT MORE

CONTACT:

Zachary King
Business Development Manager
email:
phone:

Wednesday, 22 January 14

Zachary@OomphH...
FIND OUT MORE

CONTACT:

Zachary King
Business Development Manager
email:
phone:

Zachary@OomphHQ.com
+61 2 8039 0508

Pra...
FIND OUT MORE

CONTACT:

Zachary King
Business Development Manager
email:
phone:

Zachary@OomphHQ.com
+61 2 8039 0508

Pra...
FIND OUT MORE

CONTACT:

Zachary King
Business Development Manager
email:
phone:

Zachary@OomphHQ.com
+61 2 8039 0508

Pra...
FIND OUT MORE

CONTACT:

Zachary King
Business Development Manager
email:
phone:

Zachary@OomphHQ.com
+61 2 8039 0508

Pra...
FIND OUT MORE

CONTACT:

Zachary King
Business Development Manager
email:
phone:

Zachary@OomphHQ.com
+61 2 8039 0508

Pra...
FIND OUT MORE

CONTACT:

Zachary King
Business Development Manager
email:
phone:

Zachary@OomphHQ.com
+61 2 8039 0508

Pra...
FIND OUT MORE

CONTACT:

Zachary King
Business Development Manager
email:
phone:

Zachary@OomphHQ.com
+61 2 8039 0508

Pra...
FIND OUT MORE

CONTACT:

Zachary King
Business Development Manager
email:
phone:

Zachary@OomphHQ.com
+61 2 8039 0508

Pra...
FIND OUT MORE

CONTACT:

Zachary King
Business Development Manager
email:
phone:

Zachary@OomphHQ.com
+61 2 8039 0508

Pra...
FIND OUT MORE

CONTACT:

Zachary King
Business Development Manager
email:
phone:

Zachary@OomphHQ.com
+61 2 8039 0508

Pra...
References

Wednesday, 22 January 14
References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html

Wedn...
References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Ma...
References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Ma...
References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Ma...
References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Ma...
References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Ma...
References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Ma...
References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Ma...
References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Ma...
References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Ma...
References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Ma...
References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Ma...
References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Ma...
References
1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html
2. Ma...
Upcoming SlideShare
Loading in...5
×

The Rise and Rise of tablets by Oomph

246
-1

Published on

A brief on the current market opportunity presented by digital publishing as it relates to Tablet and Mobile.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
246
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Rise and Rise of tablets by Oomph

  1. 1. Rich content media and the enterprise the rise and rise of Tablet Publishing January 2014 Wednesday, 22 January 14
  2. 2. What’s all the noise about? Enterprise as Publishers Tablets in Business - Embrace the Opportunities Re-thinking your tablet strategy Wednesday, 22 January 14
  3. 3. What is Oomph? Oomph is a versatile tablet and mobile publishing platform that allows print and web designers to create and publish rich media apps for touch screen devices with absolutely no programming required. Wednesday, 22 January 14
  4. 4. THE OOMPH PROCESS Oomph Viewer ! InDesign Author layouts and add interactivity. Wednesday, 22 January 14 Oomph Viewer Preview your files regularly in Oomph Viewer. Oomph Bundle Generate an Oomph bundle ready for submission to the Apple App Store. Apple App Store App is submitted to Apple.
  5. 5. Why do I need to care about tablets? Wednesday, 22 January 14
  6. 6. Smartphones and tablets are changing the way that we live and work. Consumer IT is driving innovation within the enterprise. This has profound implications for organisations and particularly their communications strategies, both internal and external. Wednesday, 22 January 14
  7. 7. The Rise and Rise and Rise of Tablets Wednesday, 22 January 14
  8. 8. 300,000 The number of iPads sold on the first day they were released in 20101 Wednesday, 22 January 14
  9. 9. 327M The total number of tablets globally 20132 Wednesday, 22 January 14
  10. 10. 795M The predicted total number of tablets globally by 20173 Wednesday, 22 January 14
  11. 11. 1 in 8 people in the world will own a tablet by 20173 Wednesday, 22 January 14
  12. 12. 76% The predicted level of tablet penetration in the Australian Market by mid 20144 Wednesday, 22 January 14
  13. 13. 56% The current level of tablet penetration in the Australian Market4 Wednesday, 22 January 14
  14. 14. 3rd The global ranking of Australia in terms of tablet penetration5 Wednesday, 22 January 14
  15. 15. 68% The iPad market share in Australia4 Wednesday, 22 January 14
  16. 16. Device market share in Oz5 Wednesday, 22 January 14
  17. 17. 2015 The year that tablet shipments will overtake PCs6 Wednesday, 22 January 14
  18. 18. 2013 The year that tablets drove more website traffic than mobile7 Wednesday, 22 January 14
  19. 19. 34% The percentage of people who spend more time on tablet than watch TV8 Wednesday, 22 January 14
  20. 20. 71% number of Australians use a second device while they watch TV8 Wednesday, 22 January 14
  21. 21. 44% number of Australians use a tablet while they watch TV8 Wednesday, 22 January 14
  22. 22. The Lean Back device: “12 months ago tablets were described as the device you look down at from your television. Now TV is the device that you look up at from your tablet.” Wednesday, 22 January 14
  23. 23. It’s a brave new world Wednesday, 22 January 14
  24. 24. So what does this mean for your organisation? Wednesday, 22 January 14
  25. 25. And what is tablet publishing? Wednesday, 22 January 14
  26. 26. Consumer Tablet Channel Consumer Magazines Wednesday, 22 January 14 Brochures & Catalogues
  27. 27. Consumer Tablet Channel By leveraging the personalised, interactive nature of the tablet, you are able to create an experience that is quite simply unparalleled through other channels. Wednesday, 22 January 14
  28. 28. Enterprise Tablet Channel Corporate Publications Development Retail & Sales Kiosk Wednesday, 22 January 14 Training & Tools
  29. 29. Enterprise Tablet Mobility solutions can deliver a competitive advantage across a range of activities including: • More effective sales, marketing and communications campaigns • Faster, more informed decision making capability • Increased staff productivity and efficiency • Brand recognition as technological and innovation leading • Lower cost of hardware rollout using BYOD Wednesday, 22 January 14
  30. 30. So what’s happening in the enterprise? Wednesday, 22 January 14
  31. 31. 92% of Fortune 500 companies were testing or using iPads by 20119 Wednesday, 22 January 14
  32. 32. 85% of current enterprise usage is on iPads, with Samsung at 7%3 Wednesday, 22 January 14
  33. 33. 18% of tablet sales will come from enterprise by 20173 Wednesday, 22 January 14
  34. 34. Wednesday, 22 January 14
  35. 35. So what results are being achieved in the enterprise? Wednesday, 22 January 14
  36. 36. 18% increase in sales for Aflac Insurance 6 weeks after converting sales material to iPads10 Wednesday, 22 January 14
  37. 37. 250 number of hours per year each rep will save following transition to iPad based sales material, according to Novartis CEO Joe Jiminez11 Wednesday, 22 January 14
  38. 38. 35,000 number of additional customer visits per year that will enable11 Wednesday, 22 January 14
  39. 39. 29% of doctors reported that they more likely to prescribe a drug after seeing an iPad based sales pitch11 Wednesday, 22 January 14
  40. 40. 15% of online retail purchases came from mobile last Black Friday12 Wednesday, 22 January 14
  41. 41. 10% of online retail purchases came from iPad last Black Friday12 Wednesday, 22 January 14
  42. 42. 85% prefer mobile apps over mobile websites, based on performance, speed and convenience14 Wednesday, 22 January 14
  43. 43. 60B number of cumulative app downloads from Apple app store Wednesday, 22 January 14
  44. 44. So what about Strategy? Wednesday, 22 January 14
  45. 45. Wednesday, 22 January 14
  46. 46. BUSINESS DRIVER STRATEGY Increase Sales, Customer Engagement and Loyalty, Industry Leadership, Brand Activation INDUSTRY TRENDS Increasing growth and maturation of tablet and mobile market; Rise of the Multi-device journey; unified customer experience; tablet commerce Wednesday, 22 January 14 CONSUMER INSIGHTS ...... TBD by Customer and Oomph
  47. 47. What are we doing ? Consumer at Centre Business Driver Implementing a Tablet Strategy Integrate with the Business Clear Value Prop Considered UX App Build Marketing/ PR Optimise & Review 8 Wednesday, 22 January 14
  48. 48. Launch parties are a thing of the past Wednesday, 22 January 14
  49. 49. FIND OUT MORE Wednesday, 22 January 14
  50. 50. FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Wednesday, 22 January 14 Zachary@OomphHQ.com +61 2 8039 0508
  51. 51. FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Wednesday, 22 January 14 Zachary@OomphHQ.com +61 2 8039 0508
  52. 52. FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Zachary@OomphHQ.com +61 2 8039 0508 Pranjal Desai Wednesday, 22 January 14
  53. 53. FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Zachary@OomphHQ.com +61 2 8039 0508 Pranjal Desai Account Manager Wednesday, 22 January 14
  54. 54. FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Zachary@OomphHQ.com +61 2 8039 0508 Pranjal Desai Account Manager Wednesday, 22 January 14
  55. 55. FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Zachary@OomphHQ.com +61 2 8039 0508 Pranjal Desai Account Manager email: Wednesday, 22 January 14 Pranjal@OomphHQ.com
  56. 56. FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Zachary@OomphHQ.com +61 2 8039 0508 Pranjal Desai Account Manager email: phone: Wednesday, 22 January 14 Pranjal@OomphHQ.com +61 2 8039 0501
  57. 57. FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Zachary@OomphHQ.com +61 2 8039 0508 Pranjal Desai Account Manager email: phone: Wednesday, 22 January 14 Pranjal@OomphHQ.com +61 2 8039 0501
  58. 58. FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Zachary@OomphHQ.com +61 2 8039 0508 Pranjal Desai Account Manager email: phone: Wednesday, 22 January 14 Pranjal@OomphHQ.com +61 2 8039 0501
  59. 59. FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Zachary@OomphHQ.com +61 2 8039 0508 Pranjal Desai Account Manager email: phone: Wednesday, 22 January 14 Pranjal@OomphHQ.com +61 2 8039 0501
  60. 60. FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Zachary@OomphHQ.com +61 2 8039 0508 Pranjal Desai Account Manager email: phone: Wednesday, 22 January 14 Pranjal@OomphHQ.com +61 2 8039 0501
  61. 61. FIND OUT MORE CONTACT: Zachary King Business Development Manager email: phone: Zachary@OomphHQ.com +61 2 8039 0508 Pranjal Desai Account Manager email: phone: Wednesday, 22 January 14 Pranjal@OomphHQ.com +61 2 8039 0501
  62. 62. References Wednesday, 22 January 14
  63. 63. References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html Wednesday, 22 January 14
  64. 64. References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends Wednesday, 22 January 14
  65. 65. References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 Wednesday, 22 January 14
  66. 66. References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA Wednesday, 22 January 14
  67. 67. References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA 5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/ upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf Wednesday, 22 January 14
  68. 68. References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA 5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/ upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf 6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp? containerId=prUS24314413 Wednesday, 22 January 14
  69. 69. References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA 5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/ upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf 6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp? containerId=prUS24314413 7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/ tablets-trump-smartphones-in-global-website-traffic/ Wednesday, 22 January 14
  70. 70. References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA 5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/ upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf 6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp? containerId=prUS24314413 7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/ tablets-trump-smartphones-in-global-website-traffic/ 8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report by Google, March 2013. http://www.google.com.au/think/research-studies/new-multiscreen-world-australia.html Wednesday, 22 January 14
  71. 71. References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA 5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/ upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf 6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp? containerId=prUS24314413 7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/ tablets-trump-smartphones-in-global-website-traffic/ 8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report by Google, March 2013. http://www.google.com.au/think/research-studies/new-multiscreen-world-australia.html 9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/ 2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-anddeploying-the-ipad/ Wednesday, 22 January 14
  72. 72. References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA 5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/ upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf 6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp? containerId=prUS24314413 7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/ tablets-trump-smartphones-in-global-website-traffic/ 8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report by Google, March 2013. http://www.google.com.au/think/research-studies/new-multiscreen-world-australia.html 9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/ 2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-anddeploying-the-ipad/ 10.AFLAC Press Release June 22, 2011 - http://www.aflac.com/aboutaflac/pressroom/ pressreleasestory.aspx?rid=1576889 Wednesday, 22 January 14
  73. 73. References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA 5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/ upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf 6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp? containerId=prUS24314413 7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/ tablets-trump-smartphones-in-global-website-traffic/ 8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report by Google, March 2013. http://www.google.com.au/think/research-studies/new-multiscreen-world-australia.html 9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/ 2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-anddeploying-the-ipad/ 10.AFLAC Press Release June 22, 2011 - http://www.aflac.com/aboutaflac/pressroom/ pressreleasestory.aspx?rid=1576889 11.Pharmalot interview with Joe Jiminez - http://www.fiercepharma.com/story/novartisceo-ipad-saves-time-keeps-reps-honest/2011-03-29 Wednesday, 22 January 14
  74. 74. References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA 5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/ upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf 6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp? containerId=prUS24314413 7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/ tablets-trump-smartphones-in-global-website-traffic/ 8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report by Google, March 2013. http://www.google.com.au/think/research-studies/new-multiscreen-world-australia.html 9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/ 2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-anddeploying-the-ipad/ 10.AFLAC Press Release June 22, 2011 - http://www.aflac.com/aboutaflac/pressroom/ pressreleasestory.aspx?rid=1576889 11.Pharmalot interview with Joe Jiminez - http://www.fiercepharma.com/story/novartisceo-ipad-saves-time-keeps-reps-honest/2011-03-29 12.IBM 2012 Holiday Benchmark Reports - http://www-01.ibm.com/software/marketingsolutions/benchmark-reports/black-friday-2012.html?cm_mmc=holiday2012benchmark-reports-_-press-release-_-wire-_-text-link Wednesday, 22 January 14
  75. 75. References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA 5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/ upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf 6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp? containerId=prUS24314413 7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/ tablets-trump-smartphones-in-global-website-traffic/ 8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report by Google, March 2013. http://www.google.com.au/think/research-studies/new-multiscreen-world-australia.html 9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/ 2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-anddeploying-the-ipad/ 10.AFLAC Press Release June 22, 2011 - http://www.aflac.com/aboutaflac/pressroom/ pressreleasestory.aspx?rid=1576889 11.Pharmalot interview with Joe Jiminez - http://www.fiercepharma.com/story/novartisceo-ipad-saves-time-keeps-reps-honest/2011-03-29 12.IBM 2012 Holiday Benchmark Reports - http://www-01.ibm.com/software/marketingsolutions/benchmark-reports/black-friday-2012.html?cm_mmc=holiday2012benchmark-reports-_-press-release-_-wire-_-text-link 13.Mobile Apps - What Consumer Really Need and Want, by Compuware - http:// offers2.compuware.com/rs/compuware/images/Mobile_App_Survey_Report.pdf Wednesday, 22 January 14
  76. 76. References 1. Apple Website - http://www.apple.com/pr/library/2010/04/05Apple-SellsOver-300-000-iPads-First-Day.html 2. Mary Meeker state of the Internet, Q2 2013. - http://www.kpcb.com/insights/2013internet-trends 3. Global Business and and Consumer Tablet Forecast Update 2013 to 2017 by Forrester http://blogs.forrester.com/jp_gownder/13-08-02global_business_and_consumer_tablet_forecast_update_2013_to_2017_0 4. Australian Mobile Phone Lifestyle Index, 9th Edition - Special topic: Mobile Retail. Published by AIMIA 5. Australian Multi-Screen Report Q1, 2013. Nielsen. http://www.regionaltam.com.au/ upload/resources/2013/MultiScreenReport_Q1_2013_FINAL.pdf 6. IDC Press Release 11 September, 2013. http://www.idc.com/getdoc.jsp? containerId=prUS24314413 7. ADOBE website, March 6, 2013. http://blogs.adobe.com/digitalmarketing/digital-index/ tablets-trump-smartphones-in-global-website-traffic/ 8. The New Multi-Screen World - Understanding Cross-platform Consumer Behavior report by Google, March 2013. http://www.google.com.au/think/research-studies/new-multiscreen-world-australia.html 9. Apple Q2 Results Presentation by Tim Cook, referenced from http://techcrunch.com/ 2012/10/23/tim-cook-almost-every-company-in-the-fortune-500-is-testing-anddeploying-the-ipad/ 10.AFLAC Press Release June 22, 2011 - http://www.aflac.com/aboutaflac/pressroom/ pressreleasestory.aspx?rid=1576889 11.Pharmalot interview with Joe Jiminez - http://www.fiercepharma.com/story/novartisceo-ipad-saves-time-keeps-reps-honest/2011-03-29 12.IBM 2012 Holiday Benchmark Reports - http://www-01.ibm.com/software/marketingsolutions/benchmark-reports/black-friday-2012.html?cm_mmc=holiday2012benchmark-reports-_-press-release-_-wire-_-text-link 13.Mobile Apps - What Consumer Really Need and Want, by Compuware - http:// offers2.compuware.com/rs/compuware/images/Mobile_App_Survey_Report.pdf 14.Apple Presentation by Tim Cook as reported by Endgagdet website on 22/10/2013 http://www.engadget.com/2013/10/22/apple-ios-7-downloaded-over-200-milliontimes-in-5-days/ Wednesday, 22 January 14
  1. ¿Le ha llamado la atención una diapositiva en particular?

    Recortar diapositivas es una manera útil de recopilar información importante para consultarla más tarde.

×