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Morkim's presentation Presentation Transcript

  • 1. Morkim’s Demise Presentation By Zack Barton & Lewis Moran Tuesday, 9 July 2013
  • 2. Brief The product we are trying to promote is our game called Morkim’s Demise, which is a fantasy game. Tuesday, 9 July 2013
  • 3. Product PRODUCT - We will be handing out the game in cambridge at places such as the cinema, GAME, Forbidden Planet. Tuesday, 9 July 2013
  • 4. PRICE PRICE - The price of the game will be free, but in the future, we may have game add on’s. Tuesday, 9 July 2013
  • 5. Place PLACE - Our target audience is twine game players and potential online PC/Laptop players Tuesday, 9 July 2013
  • 6. Promotion PROMOTION - We’ll be promoting our game online using social network sites such as Facebook, Twitter and some blogs. Tuesday, 9 July 2013
  • 7. Target Audience TARGET AUDIENCE TWINE PLAYERS ONLINE PLAYERS NEW PLAYERS WORLD OF WARCRAFT PLAYERS NO DOWNLOAD FREE EASY TO MAKE BLOGGERS TWITTERFACEBOOK AGE, POSSIBLY 12-18 SHOPS FORBIDDEN PLANET GAMES WORKSHOP Tuesday, 9 July 2013
  • 8. Market Research As a pair, we have done a lot of research into finding out what we need to do to make this game work. We started off by looking into successful game developers, a variety of genre’s and platforms. After finding out what genre game we wanted to do, we researched games such as World of Warcraft and Diablo as this is how we wanted our game to be like. Tuesday, 9 July 2013
  • 9. Marketing Segmentation 21% 5% 15% 12% 26% 21% REWARDS FANTASY CREATURES FACTIONAL REPUTATIONS ADVENTURES ONLINE PLAY 2012 What would you like in medieval video game? 1) Fantasy creatures (dragons, trolls, etc..) = 22 2) Factional reputations (Quests) = 10 3)Adventures = 13 4)Rewards = 18 5)Online play = 4 Tuesday, 9 July 2013
  • 10. Advertising Aims - To get over 50 likes on our Facebook page. - To get over 75 followers on our Twitter page. - Make more people aware of Twine games. Tuesday, 9 July 2013
  • 11. Direct Marketing Here is a billboard showing the date the game when it’s releases, and showing our Facebook and Twitter page. I deliberately made the font size bigger on the date so it’s the main focus, so people know when to get the game. Tuesday, 9 July 2013
  • 12. Direct Marketing I figured if I used the same design/ lay out as billboard, this will make people who have seen the it before aware that there are posters. Tuesday, 9 July 2013
  • 13. Indirect Advertising Here is our Facebook and Twitter which we will use to promote our game. The idea of this is build a fan base which then will be behind the company and game. Tuesday, 9 July 2013
  • 14. Indirect Advertising This is a competition set for any Facebook users to enter. This will help promote the game by getting more people involved. As well as promoting the game, it also helps promote Gallant Games, which is the company who made Morkims Demise. Tuesday, 9 July 2013
  • 15. Feedback - “Change the font so it’s easier to read” - “You understand the game is Fantasy” - “Helps promotion with links to Facebook and Twitter” - “More detail on the Billboard” - “Keep the same fonts for all promo ideas” For Poster & Billboard Tuesday, 9 July 2013
  • 16. Feedback Changes From the results of the feedback, I change the Billboard and the poster to make the mountains look more like mountains, and the font so it’s easier to read. Tuesday, 9 July 2013
  • 17. Promotion Here is out print for a t-shirt for Morkims. I thought this was a good design because if fans are purchasing t-shirts, it helps promote the game without us doing anything. Tuesday, 9 July 2013