Blue Nun Wine

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Check out Blue Nun Wine's relaunch! With a completely new look!

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Blue Nun Wine

  1. 1. The step in a successful future The step in a successful future
  2. 2. The step in a successful future The step in a successful future The first step in a successful future
  3. 3. In 1921 the success story of the world’s most popular German wine brand, BLUE NUN, begins.  With that vintage the first bottles with the characteristic brand name BLUE NUN leave the cellars of the Sichel family in Mainz am Rhein. BLUE NUN with its distinctive taste quickly becomes synonymous in many export markets with good German wine. 2011 / 3 The first step in a successful future
  4. 4. 2011 / 4 In the fifties and sixties BLUE NUN, thanks to continuous quality improvements, becomes the leading German wine brand, especially in the UK and the USA. The first step in a successful future
  5. 5. 2011 / 5 While the image and importance of German wine steadily declined in the 80s and 90s of the last century, BLUE NUN held its position due to its The first step in a successful future <ul><li>distinctive style and taste, </li></ul><ul><li>exceptional quality, </li></ul><ul><li>high awareness and </li></ul><ul><li>a large number of loyal consumers </li></ul>
  6. 6. 2011 / 7 The first step in a successful future
  7. 7. The step in a successful future The step in a successful future A promising new chapter – fit for the future
  8. 8. The step in a successful future The step in a successful future A promising new chapter – fit for the future 2011 / 10 For this reason, the winemakers of F. W. Langguth together with independent consultants have continued to work on it, so as to achieve with the “Sichel Superior Vinification” procedure slower temperature-controlled fermentation and a longer maturation period on the yeast, even more flavour , an even fruitier nose and even greater smoothness from the fully-ripened grapes.
  9. 9. The step in a successful future The step in a successful future A promising new chapter – fit for the future 2011 / 11 Specific characteristics of the Rivaner grape: mild due to lower acidity, but fruity (peach, green apple) with a gentle spicy Muscat-like and walnut aroma. “ The wine has an exiting and lifted style, clear fruit definition on both – nose and palate; a well balanced depth of flavour, harmonious acidity and softness of texture.”* * Nick Butler, Wine Director Bottle Green, UK BLUE NUN white wine is now derived from the Rivaner grape variety. The result:
  10. 10. The step in a successful future The step in a successful future A striking new packaging
  11. 11. The step in a successful future The step in a successful future A unique and inspirational design for the diamond among the world’s renowned wine brands! 2011 / 13 A striking new packaging
  12. 12. The step in a successful future The step in a successful future 2011 / 14 A striking new packaging to make BLUE NUN unique … to give the brand a stylish appearance … to give the brand a timeless value …
  13. 13. 2011 / 17 A striking new packaging The new packaging unmistakably moves BLUE NUN wines out of the “generic“ German category as it abandons any clichés and stereotypes such as colourful pictures, big format labels and old fashioned typography.
  14. 14. The step in a successful future The step in a successful future Consumer approved
  15. 15. Consumer approved 2011 / 19 The result of market research with Wine Intelligence Vinitrac Online Survey who sampled 1.027 regular wine drinkers in the UK. Three times as many people prefer the new design to the current one.
  16. 16. Consumer approved 2011 / 20 “ The new design is a significant step forward.“   “ Consumers indicated significant preference for this new design.”   “ In summary, the new package design successfully modernizes the classic BLUE NUN.”
  17. 17. Consumer approved 2011 / 21 “ The Blue Nun package appeals to existing German wine customers and is attractive to a more modern consumer.
  18. 18. 2011 / 23
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