Search Media Marketing (SMM) Process
Prepared by: LiveAdmins LLC
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Sales & Customer Support LiveAdmins LLC Engine Optimization Services
Social Media Marketing:
What is Social Media Marketing?
Social Media Marketing (SMM) is a
Fast, Convenient and Inexpensive
way to execute online marketing
that targets relevant people who
are using social media based
websites, such as, social
community websites, social
bookmarking websites, Video
networking sites, and Content Rating websites, for building ideas, concepts, raising online
visibility, increase in personal relations/feedback, finding changes in brand reputation and
promoting services and products.
There are different kinds and types of social media websites, depending upon the structure,
functionally and nature of members over at social media portals.
Types of Social Media Portals:
The “Type” of social media websites is defined on the basis of structure and what social media is
offering, following are major types of web 2.0 social portals.
# Types of Social Media Websites (web 2.0 Portals) Examples
1 Content Rating Websites www.Digg.com
2 Social Community Websites www.MySpace.com
3 Video Marketing Websites www.YouTube.com
4 Social Bookmarking Websites Del.icio.us
5 Social Networking Websites www.LinkedIn.com
Kinds of Social Media Websites
Over time few social media websites got identified on the basis their characteristics and type of
members. Few web 2.0 social portals are good for B2B marketing (linkedin.com, myspace.com
etc) others are good for consumer based marketing (facebook.com, digg.com etc). Social media
websites can be beneficial for targeted or global marketing also consumer based or B2B based
Advantages of Social Media Marketing:
LiveAdmins.com Search Engine Optimization (SEO) team will go through the following Social
Media Marketing Process in order to launch a social marketing campaign.
The following diagram briefly describes how we will proceed with Social Media Optimization.
Pre-Requisites of Social Social Media Market Results
Step#1 Select Relevant Social
Media Websites » Targeted Traffic
Step#2 Plan and Design » Relevant Traffic
Strategy for Targeted Audience
» Global or Local Marketing
Step#3 Creating or request
Unique Content (which may » Inexpensive Advertisement
includes, descriptions, videos, » Increased Sales
product/services descriptions etc) » Lead Generation
Step#4 Creating Profiles using
» Product/Services Promotion
Step#5 Once profile is created,
» Send Emails/Newsletter to
then the Targeted people will be
sent Request to become Members » Announce latest Offers about
“OR” Join Social Community Service/Product
against that profile. » Launch New Product/Services
Blogs will be created and traffic
» Gather Available Email Addresses
will be directed.
from Social Media Profiles to
Existing Communities will also be
Compile a List of Potential Clients.
targeted for the same purpose.
There is always a choice between profiles or communities to add targeted people because each
social media website has different strengths for profiles and community. For few social
websites, profiles are more powerful as compared to communities and others have more
options for communities as compared to profiles. Selection of “Community” OR “Social Profiles”
varies for different kind of website/business, depending upon what kind of social media
websites are selected after analysis phase.
Plan and Design Strategy for Social Media Marketing:
At first, the client’s website traffic requirements are identified whether the requirement is
“Consumer Based Traffic” or “B2B traffic”. Once the Nature of traffic is identified then the
strategy for targeted people is finalized on the basis of following parameters:
(Every Social Media Website doesn’t allow all the above options to target people)
How to Sustain Members (Members Retention):
Social Media Optimization team will indulge added members to stay in touch by:
» Sending email Newsletters and Company Messages
» Posting/Emailing New offers about products/services
» Latest News about your Services / Products
» Target other relevant online communities to spread the word within a
particular social media website to attract more members and to create a buzz.
(Note: LiveAdmins can create some of this content and some will be requested from the customer. All
posts and content will be approved by the quality control team and client)
Strategy for targeting communities within a specific social website:
General strategy to target different communities within a social media website is to have two
» Company/Institute Account
» Supporting Account
“Company/Institute Account” is the one which depicts Company/Institute Profile/Group, where
as “Supporting Account” is the one which will have personal information and will be used to
pitch into different communities within same social media website to bring members to
Note: The “supporting account” will not be a fake account, its original account with the information of
one of liveadmins.com SEO team member.
How to Proceed with Different Types of Social Media Portals:
Each type of Social Media Website will be treated differently to get the desired results.
1Content Rating Websites
Content rating sites are those social media website where the website members post content or
link to content and then all the members of that portal evaluate that content on the basis of
voting system. The post with maximum votes will appear on relevant higher traffic pages and
get relevant traffic to website. Following steps show how LiveAdmins will proceed with content
rating social media websites.
Step#1: Create new profile with unique content including:
» Company / Institute Logo
» Text Content (Containing “About Us” along with Product / Services description)
» Videos and Pictures (if available)
Step#2: Send 20 member’s invitations on daily basis to increase friends list which will play
supporting role to get relevant traffic.
Step#3: Twice a week, content will be posted on content rating website and then all the
members will be requested to have a look on the post, comment and vote for it using emails,
message boards, group messages etc. Request to members can be sent because they have
accepted profile/group/community membership and potential customer of client’s
Rating of post depends on number of votes; higher number of votes result is higher ranking of
the posted content, which means that the posts will be shown on relevant high traffic page. This
results in more relevant traffic because once the post is on high traffic page, a lot of visitor will
also be voting for the post as a result of snowball effect.
Snow ball effect
After a few months of droving (sending profile/community membership invitation to members),
the profile/community will have large amounts of members who can be considered as potential
clients and supporters.
The following diagram describes the flow and sequence of having traffic from content rating
social media website.
Large Group of
are Voting and
Member Ship Commenting Better Position on
requests on High Traffic
daily basis webpage under
which results in
more Leads and
Post on High Traffic
webpage helps in
SEO = Search Engine Optimization SEO* of website as
it provides back-link
Members can be sent weekly newsletters or message to spread the word about products /
services. This is important for potential client retention.
Posting Procedure & Design:
» Post should be done in evening when members came from their jobs / schools /
universities to maximize visibility.
» Post title should be made attractive by introducing hooks.
» Post title should have keywords within specific that industry, which people are
searching over the internet and social media website. Besides this, keywords tag and
description tag should have keywords and written intelligently.
» Post title should exactly map about the post to reduce bounce rate.
2Video Networking Websites
Video Networking websites are those where online videos can be uploaded for marketing and
promotion purposes. According to a research, total 25 million people/day visit youtube.com and
from the following youtube.com traffic graphs, (Diagram A) there is an increase in 16.9% visitor
per year, which are 10 million people from June 2007 to June 2008.
Diagram A Diagram B
Another research shows (in Diagram B) that there are 71.9% people who watched video via
Following steps show how to proceed with video networking social media websites.
Step#1: Create profile/Group with unique content that includes video(s) and company / institute
Step#2: Send invitation request to relevant members on daily basis to increase supporters.
Step#3: Each video page will be visited frequently to view comments and to help members /
viewers regarding any question.
Step#4: After a few months, Group / Profile will have thousands of members and those
members are basically potential customer of your services / products.
Step#5: More supporting member’s means:
» More video views
» More video rating
» More comments
» Probability to add video to its favorites also increases (for this the video must be
All this helps in improving ranking of video against different keywords within that social media
Step#6: Another very important and beneficial way of marketing is to integrate video
networking websites with other social media websites, for example community in facebook.com
or myspace.com can be sent message to visit video at youtube.com and vote or comment about
it. This can only be achieved if there are minimum two communities, one some social
community website and other on video networking website and must be owned by single entity
because in that case both the target audience will be same. Following diagram shows the way
we precede with video networking websites.
After a few months
have thousands of
Send membership targeted members.
More member s
targeted people means more views
more Rating and
on daily basis
other social media
Group / Profile
SEO = Search Engine Optimization Marketing and
results in more
Post on High Traffic
Leads / Sales
webpage helps in
SEO* of website as
it provides back-link
Video Posting Procedure:
While posting the video, following optimizations will be performed to increase its ranking in
search engine and within that social media portal.
The Meta information of video will be properly designed after keyword research which includes.
» Title Tag
» Description Tag
» Keywords Tag
All Meta tags will have properly research keywords.
3Social Networking Websites
These are those social media websites which are more focused on personal profiles and
networking. One can market about the talent and skills through by creating social group on
Step#1: Create social media profile with unique content that describes about personal skills and
talent. This profile is preferred to be provided by client because it might because client is that
one that know about it expertise/skills and industry.
The profile created will also have researched keywords to improve ranking of profile page over
the search engines and social media websites. Keywords will be pulled out from “keyword
suggestion tool” that tells about usage of keywords. So those keywords within specific niche
with maximum usage will be used to increase online visibility of social profile.
For example if a music teacher from California wants social marketing then the detailed profile
will have professional experience, keywords within that niche, detailed portfolio or summary of
portfolio with a link to detailed portfolio and any other achievements that music teacher wants
to put in. Now the potential customers/students will be targeted after final decision of “Plan and
Design Strategy for Targeted Marketing” using different searching option in that social media
Another very interesting aspect of this kind of social media marketing is that the website is not
required for marketing purposes but if website is these then that traffic can be sent using
weekly email newsletters or messages.
Step#2: Send membership requests to targeted people (potential clients / fans) on daily basis.
Step#3: After a few months the profile will have thousands of members which are potential
clients or fans and eventually you are marketing yourself. Besides all this, your personal
relations will also increase because only those people will become your profile/group members
who have some interest in what have for them.
With thousands of members, topic(s) can be initiated and others will comment about it OR the
profile owner can help other people with their small / basic issues, this also helps in marketing,
personal relations and branding.
Step#4: Weekly newsletter/ special messages will be sent to all the community members.
Following diagram shows the procedure of social networking websites.
After a few months
have thousands of
targeted members /
Membership Fans / Clients Marketing of
requests on Services /
daily basis to Skills
Large group of
Supporters / Fans
which helps in
4Social Community Websites
These are those social media websites where you can have social groups. However social groups
can be created on other types of social media websites but they are specifically those websites
which are based on groups and not profiles and have more options for group/communities as
compared to profile. A large group of “social community websites” and “social networking
websites” overlap with each other.
Following steps show how to proceed with social community websites.
Step#1: First create a profile and then create group against that profile with unique content.
Unique content will have all the keyword optimizations and if available videos, images and other
knowledgeable material regarding products/services members will be uploaded for group
Step#2: Send invitation request to Relevant / Targeted social website members on daily basis to
increase community members.
Step#3: After a few months, community will have thousands of members and those members
are basically potential Customers because only those will accept membership invitation who
have some level of interest in group.
Step#4: More Community members mean more potential clients and to retain them, member’s
retention techniques will be used by sending then knowledgeable information regarding
product/services on weekly basis.
Step#5: Other social communities (which are discussing on similar lines) within that social media
website will also be catered to get interested people to community by pitching some
knowledgeable information or news from clients social community.
Step#6: Other types of social media websites can be integrated with an online social community
to get maximum advantage of multi platform social media marketing. For example all
community members on facebook.com (social community website) can be sent message to visit
a post on digg.com (content rating website) and to rate and leave your comment. These inter
social media traffic flows help to increase a lot of traffic.
Following diagram shows procedure with social community websites.
After a few months
Community will have
Targeted Members /
Membership Weekly email
requests on Newsletters will be
daily basis to sent to members.
Other Relevant Groups
(within same social
media websites) will
also be targeted Large group of
Potential clients of
Services / Products
other social media
SEO = Search Engine Optimization Link on High Traffic
profile contributes in
SEO* as it provides
back-links to website.
5Social Bookmarking Websites
These are those social media websites where people save links they like to keep them saved
online in their personal accounts. Marketing over at these websites are mostly done to back up
other social media marking techniques. However groups can be made in these kinds of social
Search Ranking Results of saved links within that social bookmarking website depends on the
number of users who saved that specific link. More the count of saved link more will be the
search result ranking of that link against relevant keywords within that specific social
How Social Bookmarking websites can be used to back up other online marketing techniques:
Social Business Website
Few of these social bookmarking websites allow to have a community with bulk messaging but
it’s not a good idea to start marketing products/services on these social websites because social
bookmarking websites are URL based and doesn’t clearly reflect about product / services, but to
back up your SEO efforts and other types of social media marketing efforts, then these social
websites are best to target.
50 Targeted Membership Requests / Social Media Profile / Day
Weekly report will be sent with the number of friend requests sent per social media website
verifiable from the social media Profiles/Group. Following is the sample of report that will be
sent on weekly basis.
Setting up social media Profiles/Groups
The first week will be consumed in setting up social media accounts, which will include,
» Unique content for each social community websites
» Creating profiles
» Finalizing the targeting strategy to increase network
» How and what weekly email messages will be sent
» How other social communities within same social media website can be targeted
» Analysis of required material/content from client