Internet Marketing Wizard
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Internet Marketing Wizard

  • 1,564 views
Uploaded on

This is an easy to understand, condensed 27 pages PDF eBook or white paper of my Internet Marketing knowledge that I acquired over the last 2 years. This will definitely help you get started in......

This is an easy to understand, condensed 27 pages PDF eBook or white paper of my Internet Marketing knowledge that I acquired over the last 2 years. This will definitely help you get started in Internet Marketing in minimum time. Please download and do share it with your friends. Good luck.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,564
On Slideshare
1,564
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
18
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Internet Marketing Wizard A Practical Step-By-Step Start-Up Guide in Internet Marketing for Beginners By Eapen Koothoor Visit my blogs http://internet-marketing-tips-advises.blogspot.com/ & http://www.myproductcomparisons.com/siteDisclaimerPlease remember that internet marketing is not any ‘Get Rich Quick’ scheme. It is just likeany other business in the world that needs to be approached with the same amount of planning,dedication and hard work. But many people who enter into internet marketing have a falseperception that making money from Internet is easy. But when they are faced with hardships andchallenges they get disappointed and quit. Internet marketing industry is very dynamic andchanges very rapidly. So you must be creative and be ready to try out different combination of Copyright 2011, All Rights Reserved.
  • 2. techniques to become successful in this business. This guide is only intended to educate you onthe different aspects of this business and is not in anyway a guarantee for making money.
  • 3. You May Share This Document with Anyone but You Cannot Alter the Structure and Content of This Document Copyright © 2011, Eapen KoothoorAll rights reserved. No part of this report may be reproduced or transmittedin any form whatsoever, electronic, or mechanical, including photocopying,recording, or by any informational storage or retrieval system withoutexpress written, dated and signed permission from the author.
  • 4. Table of ContentsAbout Me........................................................................................................5My motivation behind writing this guide............................................................5What is Internet Marketing?.............................................................................6What is Affiliate Marketing?.............................................................................6 History of Affiliate Marketing.........................................................................7 Getting Started in Affiliate Marketing.............................................................7 Pre-selling ...............................................................................................7 Cloaking Affiliate Links..............................................................................7What are the important qualities of a successful Internet Marketer?...................8 So Never SPAM !..........................................................................................8 Build TRUST................................................................................................8 Be Passionate and Always Learn More...........................................................8 Quality retains TRUST..................................................................................9 Focus and Consistency.................................................................................9 Be Dynamic.................................................................................................9Taking Your First Steps towards an Online Empire.............................................9 Choosing a niche market............................................................................10 Choosing a domain name and hosting a website..........................................10 Developing your website or blog.................................................................11 Websites................................................................................................11 Blogs.....................................................................................................11 Search Engine Optimization (SEO)..............................................................12 Providing a relevant title ........................................................................12 Providing a relevant name.......................................................................13 Adding Meta Description.........................................................................13 Adding Meta Tags or Keywords...............................................................14 Adding Alternate Names for Images.........................................................14 Keyword Density.....................................................................................15 Interlinking the pages in your blog or website..........................................16 Getting relevant back links to your site.....................................................16 Page Rank or PR.....................................................................................16 Installing Google Analytics.......................................................................17 Submitting Sitemap to Google Webmaster’s Tool......................................17 Building quality back links & Getting Traffic to Your Site...............................17 Submitting articles to article directories....................................................18 Repurposing Articles...............................................................................18 Press Releases....................................................................................19 Creating Slide Shows...........................................................................19 Video Marketing..................................................................................19 Blog Networks.....................................................................................20 Link Exchanges.......................................................................................20 Creating Web 2.0 blogs...........................................................................20 Feeder Sites...........................................................................................21
  • 5. Link Wheels............................................................................................21 Online Forums........................................................................................23 Blog Commenting...................................................................................23 Social Networking Sites...........................................................................23 Submitting your site to social bookmarking sites.......................................24 Guest Blogging.......................................................................................24 Pay-Per-Click Ads (PPC)..........................................................................25 Monetizing your site...................................................................................25 Email Marketing.........................................................................................26 Popular Email Marketing Software Providers.............................................26Summary......................................................................................................27Recommended eBooks...................................................................................27About MeMy name is Eapen Koothoor and I am from India. I am an experienced SoftwareQA Professional holding a Master’s Degree in Computers. I have worked fordifferent Multi-National Companies like Accenture, IBM and S1 and worked indifferent countries including US, UK and China during my 6 years of IT career.I entered internet marketing in the year 2009 and now I am a full time internetmarketer, Freelance Article Writer and Blogger.My motivation behind writing this guideMy entry into internet marketing was unintentional. I just happened to get intoInternet Marketing while I was searching for a money making opportunity on theinternet, but when I started to know more about it; it got more and more excitingfor me. From then on, I never looked back and It gradually transformed into apassion for me.Internet Marketing has immense potential to make money and highly selfgratifying. But the biggest challenge that I had to face during my initial monthswas the lack of a low cost and practical step-by-step guide on how to get startedwith it. Of course there were expensive guides and resources around in themarket, but I was not in a position to buy one of those at that moment. So everyday starting from October 2009 has been a learning experience for me, byscanning innumerable websites, taking down notes, asking queries on theforums, interacting with like minded guys, reading free reports and so on.All of these activities were absolutely beneficial in getting a good grip over thesubject and putting my first baby steps in internet marketing. But it was extremelytime consuming and cumbersome. The learning curve was steep and It took mealmost 3-4 months just to get familiarized with the entire process and put theminto practice. This intensely motivated me to write a practical step-by-step guide
  • 6. that can instantly help any beginner to get started with internet marketing insteadof wasting valuable days or months.I am pretty confident that this practical step by step guide will teach you how toset up an internet marketing business quickly without wasting your valuable timeand energy on research work. After reading this guide you will be armed with allthe necessary weapons in your arsenal to start conquering the world of InternetMarketing with ease. All the best to you and I hope you will enjoy reading thisguide. Please let me know your comments and feedback ateapenkoothoor@myproductcomparisons.comNote: Since this guide is essentially targeted towards a beginner, I haven’t gonedeeper into many of the techniques; I will be creating specialized guides for thatonce I finish writing this one. You may sign up to my email list to receive updateson latest internet marketing trends from me. Don’t worry I won’t SPAM your inboxwith sales promotions.I think it’s enough of introductions and stories from me, right? So shall we getstart with Internet Marketing now?What is Internet Marketing?In simple words internet marketing can be defined as the act of marketing andselling products or services on the internet to a targeted audience. These aresome of the definitions that I came across on the web on different websites forthe term Internet Marketing.“Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, or e-Marketing, is the marketing of products or services overthe Internet.”en.wikipedia.org/wiki/Internet_marketing“Leveraging the Internet as a means of communicating a companysmessaging, attracting prospects and customers, and conducting marketresearch.”www.market-vantage.com/resources/glossary.htm“Strategies and techniques applied on the Internet to support theorganizations overall online marketing goals.”www.odweb.com/resources/glossary.phpWhat is Affiliate Marketing?Affiliate Marketing is just a subset of Internet Marketing where you promote orpre-sell 3rd party products or services. All you need to do is refer your readers orvisitors from your site to a 3rd party vendor site through your affiliate link which isprovided to you when you sign up as an affiliate, and when your visitor completes
  • 7. a purchase, you get a percentage of that sale amount as commission. Most ofthe companies these days recruit affiliates to promote their products or services.Affiliate Marketing works on a Cost Per Action (CPA) model where you get paidwhen your website visitor clicks on your affiliate link and completes an actionsuccessfully on the vendor site, i.e. buying a product or service.History of Affiliate MarketingThe concepts of Affiliate Marketing was first conceptualized and brought intopractice by William J. Tobin, the founder of PC Flowers & Gifts in 1989 at Prodigynetwork. By 1993 PC Flowers & Gifts generated a sales in excess of $6 Millionper year through on Prodigy Network.Getting Started in Affiliate MarketingYou can sign up as an affiliate for free at Clickbank.com one of the biggest andbest affiliate network site on the internet. After you sign up you can startpromoting thousands of affiliate products from their site. But beware that not allproducts are worth promoting. You just need to embed the affiliate link to yourtext and when someone clicks on it and purchases a product you get an affiliatecommission.You can also join Commission Junction, which is another popular affiliatenetwork. You can find other less popular affiliate networks if you can give asearch on Google.Pre-sellingAs an affiliate your sole duty is to pre-sell a product and not to sell it. Pre-sellingis the process of educating and conditioning your website visitor about a productin the form of a review or a questionnaire or even in an interview format on yourwebsite. All these are great methods to pre-sell an affiliate product or service. Ihave covered some of the most effective techniques on how to get targetedvisitors to your site in this guide.Cloaking Affiliate LinksAffiliate links look different than normal links and readers are wary to click onsuch links, mistaking them to be a spyware or virus. Many internet users areaware of affiliate links and they avoid clicking on them.Eg of an affiliate link(or Hoplink) from Clickbank http://xxxx.affiliateproduct.hop.clickbank.netBut you as an affiliate marketer cannot afford your links to be ignored, so youneed to cloak them. There are many ways to cloak affiliate links including usingPHP coding and Domain Redirects. But I use a free cloaking program namedProfit Protector that does the job for me without any hassle. You can download itand use it. Even if this link doesn’t work you can just give a search for “profit
  • 8. protector download” on Google and you will find other websites on internet fromwhere you can download this.What are the important qualities of a successful Internet Marketer?During my Initial days, I was thinking that Internet Marketing is all about blatantlyreferring people to a sales page via emails or forums and thought of it as an easyand sneaky way to make instant money online, which is popularly known asSPAMMING. But by the time I realized that I was in fact SPAMMING, It was toolate and got myself banned from few of the forums and was also dubbed as a“spammy” salesman by many of my friends and relatives. Huh ! It was too toughto regain my lost image. So I learned the hard way that internet marketing isabsolutely not about spamming the forums or flooding others’ inboxes with salespromotions and definitely NOT any sneaky method to make some fast cash.Internet Marketing is a REAL and SERIOUS BUSINESS.So Never SPAM !The first and most important RULE that you must keep in mind before enteringInternet Marketing is “NOT TO SPAM” or “TRY TO SELL”, leave that for yoursales page, because nobody likes a shameless “snake oil” salesman trying to sellsomething blatantly to them. It wouldn’t do any good than ruining your futureprospects and maligning your image as an internet marketer.Build TRUSTSo the key to internet marketing success is to give quality information that solvesa problem and winning the trust and confidence of your audience.Did you know that more than 90% of the people who browse the internet are insearch of a solution to their most nagging problem? So if you are able to solvethat very problem of your visitors and provide valuable information to them, “on avery regular basis” then you have won their trust and confidence. Then you willbe treated as an “Authority” on that topic which will ultimately pull in moretargeted visitors to your website expecting to get their problems resolved. Nowdo you think it is any difficult to sell or recommend a product to someone whofully trusts in you and considers you as an expert in your topic, a subject matterexpert or a “go to guy or gal”? Yes you answered it right – it’s a breeze!Be Passionate and Always Learn MoreBut It is not that easy to become an authority or a subject matter expert on atopic. It’s easier said than done. To achieve that stature you need to be reallypassionate about that topic and you must be ready to do an awful amount ofresearch on it to enrich your knowledge and horizon. Talking about passionreminded me of an article(Why Passion Is A Key Ingredient In EntrepreneurshipAnd How To Identify Yours) I just read by Dr. Mani who’s a highly successfulinfopreneur or Information Entrepreneur and a best selling author who uses his
  • 9. multi-million online empire to heal the hearts of many underprivileged childrenwith congenital heart diseases. Isn’t that really touching? I believe this is one ofthe best things that you can do to mankind with your internet marketing fortune. Ihave a lot of respect for him and he’s my guide and mentorQuality retains TRUSTIf you want to retain your audience for ever then it is equally important that theproducts or service that you sell or recommend are of the highest quality and areabsolutely “no fluff” or hype. This is extremely important to maintain your onlineimage. So it is very important to try out the product or service on your own beforerecommending it to others, or if you have your own eBook or service, you mustbe confident enough that your customers would never have to regret theirdecision to buy it. Because all your efforts and money that went into building youronline career would be washed away in a snap if you try to fool your valuedcustomer. So keep in mind that, QUALITY is as important as “TRUST” for asuccessful online career. There is no compromise on that.Focus and ConsistencyNow you must be thinking that, hey! If I could build trust and confidence with myaudience and become an authority on a topic I can easily succeed as an internetmarketer. Yes you can, but that’s not enough; you also need to be extremelyfocused and consistent in what you are doing. It has been found that 95% of theinternet marketers fail just because they could not sustain their focus orconsistency in their business.Be DynamicInternet Marketing is an ever changing and dynamic field. So there is noguarantee that the strategy that worked today can work tomorrow also. So as aninternet marketer you need to be extremely dynamic. And you should be willingto try out new and different strategies to your business. This way you can refineand optimize your business to get the maximum out of it.Taking Your First Steps towards an Online EmpireNow it is time to put these words into action and start building your online empire.This section will teach you all the major technical steps that you need to learn inorder to start your internet marketing career: 1. Choosing a niche market 2. Choosing a domain name and hosting a website 3. Developing your website or blog 4. Search Engine Optimization 5. Building Quality Back-Links & Getting Traffic 6. Monetizing your site 7. Opt-Ins and Email marketing
  • 10. Choosing a niche marketWhat is a Niche Market anyway? A Niche Market in simple terms can be definedas a group of people or buyers interested in buying a particular product orservice. This is the most crucial step that you must take in order to succeed ininternet marketing is to choose a profitable niche market. eg. People searchingfor “gardening” related queries can be a niche market, dog training is anotherniche, and weight loss is another. You can discover thousands of untappedniches and sub niches on the internet. For eg. Gardening tools is a sub niche of“Gardening” niche, likewise training pit-bull is a sub niche of dog training andshedding belly fat is a sub niche of weight loss niche. I think you got a fair ideaabout what a niche market is by now. • Choose a niche market that you are passionate about but at the same time make sure that it is profitable also. • Don’t choose a niche just because someone is making money out of it. You might not have the same luck. • Try to discover a niche that is mostly untapped, i.e. not much services or products exist in the market that satisfies that niche.There are some fantastic tools provided by Google to check whether a niche isprofitable or not. • Google Insights • Google TrendsAnd if you want more detailed information on any niche market, you mustdefinitely check out this cool tool – Micro Niche Finder by James J. Jones whichgives you highly accurate and updated statistical information on any niche marketand will also tell you whether it is profitable or not.Choosing a domain name and hosting a websiteIf you have chosen to get your feet wet in the world of internet marketing thenyou must have a website. A website or a blog is how you will effectivelycommunicate with your audience and build a brand name for yourself on theweb.The domain name is nothing but the name of your website. Suppose if you havechosen a niche that caters to dog training, then you must choose a name likewww.dogtraininginfo.com or www.dogtrainingmadeeasy.com or a name that hasthe main keywords(i.e. dog training) of your niche in it. I will tell you the reasonfor doing that later in this section which is related to Search Engine Optimization.Note: You can have any extension other than .com, like .net or .org for yourdomain, but the technicalities of domain names are not discussed here as theyare out of scope for this report.
  • 11. Website Hosting or web hosting is nothing but buying a space on the internetwhere you will upload all your files related to your website.You will come across a variety of domain registrars and hosting companies onthe internet but only a handful of them are reliable. But I personally prefer thesehosting companies that give flexible hosting options on various platforms atcompetitive prices. • 1&1 (where I have hosted all my sites) • Hostgator • Vodahost from BluevodaDeveloping your website or blogAfter successfully registering your domain name and buying a hosting space foryour website, it is time for you to think about building your website or a blog.What essentially are the differences between a website and blog?WebsitesA website is somewhat static in nature and needs some level of technicalknowledge to maintain it, i.e. only a person with some basic knowledge on HTMLor scripting and FTP would be able to easily maintain a website. Another thing isthat a decent website builder is pretty expensive for a beginner internet marketerto afford. But if you are really interested in websites then there is an affordableoption for you. I have built all my sites using this website builder named EWISoftWebsite Builder. You can check it out if you want.BlogsBlogs are also websites but some additional features that distinguishes it fromthe websites. A self hosted blog from Wordpress.org or Blogger is always betterthan an expensive website for a beginner internet marketer. A self hosted blogwill have all your website files in the space that you bought through your hostingcompany(as discussed above). And the other biggest reason to host a blog isthat, all search engines love blogs and it can easily get ranked higher on thesearch results quickly, because they are highly dynamic in nature and is like acommunity where people interact on it through commenting and can subscribethrough RSS feeds. These are known as the Web 2.0 properties.You can also have free blogs hosted at Wordpress.com or Blogger.com, butsince they won’t allow you to insert any promotional links in their sites it won’t beof any use to you as an internet marketer, and also your blog will be a sub-domain of their main site i.e. your blog address will look likewww.yourblogname.wordpress.com, that’s why you must always go for a selfhosted Wordpress blog. Wordpress.org blogs are powerful, reliable highlycustomizable and you don’t need to know a single line of code. These are the
  • 12. reasons why Wordpress.org blogs are preferred by majority of the bloggers fromaround the globe.If you have opted for 1&1 hosting and also an inborn techie then you can easilyinstall a Wordpress.org blog on your hosting space. Here is the link to a site -that I found incredibly helpful than the official Wordpress.org installationinstructions. (Note: Please do not attempt it if you are not confident enough)Search Engine Optimization (SEO)What is SEO? SEO is nothing but optimizing your websites or blogs for thesearch engines. SEO is the process of tuning your websites or blogs so that thesearch engines can easily find your website, index them and rank them higher inthe search engine ranking pages (SERP) or the search results. Some of thecrucial SEO techniques that you must perform on your sites are as follows, • Providing a relevant title • Providing a relevant name • Adding Meta Description • Adding Meta Tags • Adding Alternate Name for images • Keyword density • Interlinking the pages in your site • Getting relevant back links to your site • Page Rank or PR • Installing Google Analytics Code • Submitting your site to Google Webmaster’s ToolOnce you perform these SEO techniques on your website or blog is likely to beranked higher in the SERPs. But please be advised that it may take at least 2-3weeks for a new website to be indexed by the search engines into their databaseand ranked. But as per the search engine help pages, there is no guarantee thatyour website will be indexed and ranked higher on the pages. But usually it doesif you follow all SEO techniques properly.You can check out this informative web-page from Google help pages to learnthe SEO best practices that they have laid out for the webmasters. And you canalso get updated news from Google if you can subscribe to the Google Blog RSSfeed.Providing a relevant titleA relevant title must be provided to your site as well as to each page, this allowsthe search engine to quickly identify what your site is about, and also makes iteasier for the search engine spiders to crawl, index and rank your site better. Thesearch engine spiders are nothing but the code used by the search engines to
  • 13. analyze each site and it’s relevance in the web space. This title is what you seewhen you open a site towards the extreme top left corner of the browser. So thetitle must have the primary keywords that define your site. (for eg. If your site isabout dog training, then your page title can be – dog training tips or dog trainingmade easy or something that has the main keywords in it, i.e. dog training.)Giving a title that evokes curiosity in the reader is a good way to get more trafficto your site. You can create a title that asks a question to the reader that relatesto the most nagging problem and then on the same line you can give a shortanswer that mentions the solution to it.Eg. “Are you tired of the whining problem in your dog? Then visit my site to findthe answers to it”. Use your imagination and you can come up with terrific ideasfor your website titles.Providing a relevant nameYou must also provide each page on your site with relevant names. The first oneis the regular page name and the second one is the filename of the page, whichends with a .htm or .php extension. If you are having a Wordpress.org blog thenthe filenames won’t have .htm or .php extensions. Confused already? You neednot get worried right now about all these technical stuff too much, because youwill easily get the hang of it once you start doing it. But you need to deal with allthe technicalities to the minimum if you are going to host a Wordpress.org blog.So I would strongly recommend Wordpress blogs for the beginners unless youwant to have a sales page.Adding Meta DescriptionMeta Description is nothing but the description about the site or the page. Youneed to shortly define what the site is about in the Meta Description field that isprovided. Just like Titles, Meta Descriptions and Meta Tags further explains thesearch engines what your site is about and improves the SEO value of yourwebsite.The below figure shows how my website builder allows me to add page title,meta description and meta keywords. This will be quite different forwordpress.org blogs and other website builders.
  • 14. Adding Meta Tags or KeywordsYour Meta Tags should include the most relevant keywords found in your site.And one important thing I want to tell you here about Meta Description and MetaTags is that, you should never over-use these two fields. You must ensure thatyou give a short meta description and only the most relevant keywords found inyour site as the meta tags, because if you try to deceive the search engines byproviding the keywords that doesn’t contain in your site they will just ignore thatfield. Modern Search Engines are a lot smarter and sophisticated than you caneven think of. So never abuse SEO.Adding Alternate Names for ImagesIt is a very good SEO practice to add images and videos to your pages to betterconvey your message in your site. Images and Videos are considered asengagement objects by the search engines. The engagement objects give yourvisitors additional information on a particular topic and help them understand itbetter. They also improve the SEO value of your site and helps in getting ahigher position in SERPs.
  • 15. But while adding images it is a good SEO practice to provide alternate names toit which will be displayed in case the image is not loaded into the user’s browser.Providing alternate names let search engines know what the image is about andit’s relevance to the content of your site and helps in ranking your site higher.Keyword DensityUsing the right density of keywords in each page of your site is very crucial. Itmust not be overused or underused. It should be added in the right proportion. Ifyou over use the keywords, it will look unnatural to the readers as well as thesearch engines and will be considered as ‘Keyword Stuffing’ by the searchengines which may get your site penalized by them. So you must perform eachSEO technique with utmost care. It is enough to use your keywords in thebeginning, middle and at the end of each web page or blog post.You must conduct a detailed research of the most profitable keywords on theinternet before you think of using them on your site. Keyword research should bean important activity before you build your blog or website.Google Adwords Keywords Tool is an excellent tool to research your keywords. Itreturns a list of related keywords, competition, Global and Local monthlysearches of those keywords. This tool is absolutely free to use.
  • 16. But if you want more accurate and specialized data on your keywords and willingto shell out some money on it then you must definitely try out Wordtracker whichis an incredible and popular keyword research tool.Interlinking the pages in your blog or websiteInterlinking the web pages on your site is another SEO technique that you mustimplement. This will greatly improve the importance of your website. It is alsoknown as voting. If you link Page A to Page B, then you are giving a vote to PageB which increases the value of Page B as well as the entire site in the eyes ofsearch engines. Like wise you must interlink all the WebPages based on therelevance.Eg. If you have a page that talks about dog training in general and somewhere inthe middle you have a reference to “Labrador Training”. And if you have a webpage dedicated to Labrador Training then you must link to that page by makingthe words “Labrador Training” a clickable link that takes the user to the Labradortraining page(the clickable link is called an anchored text in technical terms).Tip: It is a good SEO practice to ping your site after you add a new page to it bynotifying other blog and web services. Pingomatic or Pingler are two of thepopular pinging services that you can use.Getting relevant back links to your siteIf you have other sites linking back to your site then those links are called BackLinks. Back Links from relevant sites with a good Page Rank or PR (asdiscussed below) can greatly improve the overall ranking or score of your site inthe eyes of the search engines. It affects how you are positioned in the SERPsand also helps in improving the PR of your site. So higher the quality of thebacklinks to your site, higher the “link juice” you receive. There are many sites onthe internet that checks the number of backlinks to your site. But as per myexperience, the best and reliable service to use is Google Analytics.Page Rank or PRThere is another parameter that you must get used to from now on, that is the PRof your website. It ranges from 0 to 10 where 0 is the lowest PR you’re your sitecan get and 10 is the highest. Initially your website will be seen as n/a that isunranked and over a period of time it can go up. But it all depends on how bigyour site is, how often you update it, the quantity and quality of back links thatyou have and all other SEO techniques that you have implemented on your site.Note: There is no guarantee at all that your site’s PR will go up over a period oftime and it is the sole discretion of the search engines.Tip: SEO Quake is an excellent plug-in to use for browsers that helps you inanalyzing various SEO parameters of websites.
  • 17. Installing Google AnalyticsA successful internet marketer always tracks the traffic coming into his website.And one of the best ways to do that is through Google Analytics. It is a freeservice from Google, and anyone having a Gmail account can start using it. Itgives you a variety of information related to your website traffic. If you don’t haveone, then you just need to Sign Up with Google Analytics and add your sites to it.After that you will receive a tracking code that you need to implement in your site.Once that is done you can visit your Google Analytics account periodically tocheck the statistics. Isn’t that cool?Submitting Sitemap to Google Webmaster’s ToolSitemap is an XML file usually generated automatically by your website builder. Ifnot you can find many sites on the internet that will do the work for you for free.And if you are using a Wordpress.org blog, you can easily install a plug-in forthat. All you have to do is to submit your site and sitemap.xml file to the GoogleWebmaster’s Tool. This tool is pretty awesome and will give you some valuablestatistical information about your site like the search queries through which yoursite was found by the users, site crawl errors, keyword significance, the numberof back links and much more.Tip: BruceClay.com has some excellent tools and resources on SEO and otherInternet Marketing techniques.Building quality back links & Getting Traffic to Your SiteWe have discussed earlier that getting relevant and high quality back links fromhigh PR websites can drastically boost the SEO value of your sites. But it’s notalways that easy to get that. In many cases you may have to pay a fee to get alink back from a high PR site. But not to worry; you have other easier options toget good quality back links for FREE. Building back links is not a quick process; itwill take some time and it is also an on-going process, because more the backlinks, the better. So you must be prepared to do a bit of hard work for that. Hereare some common methods that I follow, • Submitting articles to article directories • Repurposing Articles • Link Exchanges • Creating other web 2.0 sites • Feeder Sites and Link Wheels • Online Forums • Blog commenting • Social networking sites • Submitting your site to social bookmarking sites • Guest Blogging
  • 18. Submitting articles to article directoriesThis is one of the most popular and effective ways to drive targeted traffic to yourwebsite as well as to build back-links. All you have to do is write informativearticles on your topic and submit them to various article directories likeezinearticles.com, articlesbase.com, goarticles.com, associatedcontent.com andso on with a link back to your website. After these submitted articles arepublished and gets ranked higher in the SERPs you start getting visitors to yourarticles and ultimately to your website. And once they land on your website youcan either sell your product or pre-sell an affiliate product to them.Did you know that there are thousands of article directories out there on theinternet? and you can boost your PR significantly by submitting your articles tothem? But it is highly impossible to submit to thousands of those directoriesmanually, then why not automatically? Yes, you can submit to thousands ofarticle directories automatically through an article submission software tool. Thistool can automatically register an account with thousands of article directoriesand submit to each of them. Isn’t it unbelievable?Furthermore, if you could submit a unique version of your article to each articledirectory, then the chances are high that more versions of your articles would getindexed and ranked higher by the search engines. This will bring in double, tripleor even loads of traffic that you would otherwise not get. But how on the earthcan you generate thousand or more unique versions of a single article? Theanswer is through article spinning or rewriting. An article spinning tool allows youto spin the words, sentences or even paragraphs of your article as per yourchoice and can create 1000s of unique versions of it. Mass article submissionwith unique articles with a link back to your website or blog is a great way toimprove your site’s PR, traffic as well as search engine ranking.The tools that I use for these purposes are Magic Article Submitter and MagicArticle Rewriter from Alexander Krulik which do the work beautifully for me. BestArticle Spinner is another paid tool for article spinning but that comes with ayearly subscription of $77 whereas Magic tools from Alexander Krulik can bebought by paying a one time fee. You can also find a variety of free tools on theinternet but they are not as efficient as the paid ones.Repurposing ArticlesThis section is related to articles submissions that we discussed in the mainguide – Internet Marketing Wizard. Once your articles are approved by thearticles directories you can think of repurposing the articles. Some of the popularways to do that are, 1. Press Releases 2. Creating slide shows
  • 19. 3. Video Marketing 4. Blog NetworksPress ReleasesYou can modify your articles in the form of press releases and submit them topress release sites. This is a great method to drive traffic and get quality backlinks. Your press releases will be indexed almost instantly. But a press releasehas a definite structure to be followed in order to get accepted. It’s different fromthe regular article structure and it must read like an announcement about a newproduct or service that has been just launched or going to launch. So a Pressrelease must always have a news value to it. The biggest advantage of pressreleases is that it can get distributed to other major news sites on the internetwhich can result in a rapid surge in the traffic to your site.Example - Suppose you wrote an article on “How to stop aggression in dogs?”so in order to convert it to a press release, you must restructure it to becomeproduct oriented like “Secrets to Dog Training Guide Can Put An End To DogAggression For Good” or something similar. Use your imagination. You must alsotake care that the headline invokes an interest in the readers so that they readyour press release.There are paid and free press release sites. You can submit your press releasesto any or all of these below sites,http://www.prlog.orghttp://www.prfree.comhttp://www.sbwire.comhttp://www.pr.comhttp://www.ereleases.comCreating Slide ShowsYou can also repurpose your articles into slide show or even as MS-Worddocuments and submit them to sites like www.Scribd.com, www.4Shared.com orwww.slideshare.net. Since these sites are having a good PR and Search EngineRanking your slide shows can start getting visitors almost immediately aftersubmitting them which can drive quality traffic to your websites or blogs. Butmake sure that you have embedded your website address or affiliate link intoyour documents and slide shows before submitting them to these sites. You mustalso provide the relevant keywords and titles for your slideshows for appearing inthe searches.Video MarketingYou can also create videos about your article content and submit them to onlinevideo sites like www.Youtube.com with a link back to your main site. This worksvery similar to the slide shows. Just make it interesting to the viewers by creatingslideshows and elaborate on the points by reading it aloud and recording it. You
  • 20. just need to read out the contents in an interesting way and record the screenactivities using www.Camstudio.org software which is free to use. This will recordboth the audio and video for you, and then all you have to do is to submit them toonline video sites like Youtube.com.Video marketing can be done in a much professional and easier way, byconverting the existing articles into talking videos instantly. You can do that easilyusing a software tool known as Article Video Robot. This software tool is reallyawesome and can convert your existing articles into professional and high qualitytalking videos. All you need to do is copy and paste your articles to an onlineform in the tool and it will be converted to a high quality talking video for you infew seconds.Blog NetworksYou can also add your articles to real blogs via FreeTrafficSystem.com orSEOLinkvine. FreeTrafficSystem and SEOLinkvine have network of blogs towhich you can add your articles. This way you will get one way back link as wellas targeted traffic from them. They also allow you to add your Wordpress.orgblogs to their blog network to get free content to your blogs.Link ExchangesYou cannot do internet marketing without interacting with others. To becomesuccessful in internet marketing you need to show interest in other websites,leave a comment on their post or even contact them and give your suggestions.This way you will develop a network of blog owners from your niche. Once youhave developed a good relationship with them, it is easy to ask or a linkexchange from them, that is putting a link to your friend’s site on your site and inreturn he does the same. But remember while doing link exchanges alwaysexchange links with a site in the same niche as you are. This way your site willget great exposure as well as targeted traffic. More traffic means more sales andmore money, right? Are you getting how internet marketing works already? Yesinternet marketing has terrific money making opportunity if you do everythingright.Creating Web 2.0 blogsFirst let me clarify what a web 2.0 blog is? Web 2.0 blogs are considered as thesecond generation of websites which gives more importance to humaninteractions on the site through commenting which is user generated data. Thisway the users can interact with each other on such sites. Some of the Web 2.0blogs are Wordpress.com, Blogger blogs, Wetpaint, Weebly, Squidoo andHubpages. RSS syndication is another important web 2.0 property where theuser can subscribe to the RSS feed of the blog. In general web 2.0 propertiesgive importance to human interaction on the site.Search engines absolutely love these web 2.0 sites. So you must definitely makeuse of that by creating a site on all or some of these web 2.0 sites that I
  • 21. mentioned earlier and give a link back to your main site. This is a perfect way tobuild high quality back links, which can boost the PR and Search engine rankingof your site.Feeder SitesYou can create feeder sites with free resource sites that has web 2.0 properties.These sites usually have a high Page Rank and high search engine ranking, andthey allow you to create websites and host them on their server. Creating feedersites with these sites and linking them together to your main site, this is known asa Link Wheel. It is an advanced SEO technique for boosting the Page Rank andsearch engine ranking of your main site. Search engines absolutely love Web 2.0sites and they easily get ranked higher. Once you have set up your main websiteor blog you can create few feeder sites using the following free resource sites. 1. Wordpress.com 2. Blogger.com 3. Wetpaint.com 4. Weebly.com 5. Squidoo.com 6. Quizilla.comLink Wheels Wordpress.co m Blogger.com Quizilla.com Main Site Squidoo.com Wetpaint.com Weebly.com Closed Link Wheel StructureIn a Link Wheel the entire feeder sites (also known as spokes) are linked to oneanother in one direction and also each of these feeder sites will have a link going
  • 22. to the main site. This is a typical link wheel structure. This structure simulates theactual link structure on the internet and search engines consider it as natural andwill give a higher ranking to your main site in the searches.There are two types of link wheels – open link wheels and closed link wheels.In my experience open link wheels are better and less likely to get penalized bythe search engines. In an open link wheel structure, the inter-linking of thefeeder sites is left incomplete or open. This link wheel structure is more naturallooking in the eyes of the search engines than closed link wheel structure. So it ishighly recommend to build open link wheels than closed. Wordpress.co m Blogger.com Quizilla.com Main Site Squidoo.com Wetpaint.com Weebly.com Open Link Wheel StructureIn a link wheel the spokes or feeder sites are inter-linked and then linked to themain site. This helps in getting a combined voting effect or link juice from thefeeder sites to the main site; hence a link wheel influences a greater effect on thesearch engine ranking than a regular back-linking structure.Tip: Fast Track Cash is a highly comprehensive guide written by Ewen Chia thatcovers every crucial internet marketing technique, unique traffic buildingtechniques and back link strategies that you must know to quickly make your firstsale. Ewen Chia is a best selling author, speaker and one of the world’s topInternet Marketing Gurus. I read this guide few months ago and would highlyrecommend it anyone who wants to be highly successful with Internet Marketing.
  • 23. Online ForumsOnline Forums are real goldmines and a rich source of information pertaining toyour niche that you must learn to harness. It is also a great way to get relevantback links and targeted traffic. Online Forums are the places where like mindedpeople hang around desperately seeking answers to their queries. This canimmensely help you in getting excellent ideas for your niche and know the marketrequirements. You must frequent the forums on a regular basis, provide valuablesolutions to the queries and build a good relationship with other forum members.This will give you an opportunity to easily conduct surveys, know theirrequirements and build trust and confidence amongst the forum members. Didyou know that many best selling product ideas took birth from online forums?Most forums will give you the opportunity to keep a signature. You must makeuse of this space by inserting an anchored text to your website. But do not expectthe members to click on your links as soon as you start posting. It will take sometime. It’s all about building rapport with other members by giving valuableinformation and solving their problems. You need to be as professional aspossible in a forum and try not to get yourself into arguments or fights with otherforum members. Most importantly never think of SPAMMING on the forums. Thiscan only get you banned from these forums for good. So stay focused and steerclear of all the non-sense that can do damage to your image.Warrior Forum is the most popular online forum where most Internet Marketersfrom all over the globe hang around. It is a highly recommended and helpfulforum for Internet Marketers. Warrior Forum is a great place where you can learnthe latest trends, techniques and developments in Internet Marketing.Blog CommentingMost of the blogs allow their readers to leave a comment along with your websiteaddress. As an internet marketer you can make use of this feature and leave acomment with a link back to your website after reading a blog post. But makesure that your comment adds value to the post. Avoid posting junk comments like“good post” or “Nice article”, it will most likely get unapproved or get deleted.Tip: You can search for relevant blogs using Google’s Blog Search feature.Social Networking SitesSocial networking sites are a great traffic puller, if you know how to use themproperly. Did you know that Facebook is visited by more than 250 million peopleon a daily basis which is next to Google? Do you already see the immensemoney making potential from such massive traffic? You can surely get highlytargeted traffic from social networking sites like Facebook.Twitter and LinkedIn are other excellent places to spread the word about yourwebsite. The rule of ‘No Spamming’ very much exists on these social networkingsites too. Interact with your followers or fans on a regular basis and post links on
  • 24. valuable information as well as off-topic links that invoke interest in your fans.You can occasionally post links pointing to your site or affiliate products too. Thisway your posts would look natural and informative to your fans or followers.Facebook Fan pages are a great way to promote your website. Facebookallows you to promote your fan page by installing the fan page widget code onyour site. Here is a great site that I found on the internet that teaches you how toutilize Facebook Fan Pages effectively - The Facebook Fan Page Recipe.Submitting your site to social bookmarking sites Social bookmarking sites allow you to submit your website links to their sites. By submitting your sites to social bookmarking sites you can increase your traffic as well as get quality back links. It is also known as Social Media Optimization or SMO. Some of the popular social bookmarking sites that you must submit your site are Digg.com, Stumbleupon, Delicious, Mister-Wong, Reddit and Mixx. There are hundreds of them out there in the internet. If you are using a Wordpres.org blog you can try out SexyBookmarks plug-in thatwill add social bookmarking icons at the end or beginning of each post.Tip: Onlywire is a great tool that allows you to post your webpage or blog post todozens of social bookmarking sites with just a click of a button. It’s free!Guest BloggingSubmitting your articles to others’ blogs is known as Guest Blogging. Some blogsopenly advertise about guest blogging on their sites, but many won’t, especiallythe most established ones with a good ranking. So in that case you must first tryto know more about the owner of the site by frequently visiting his blog, readingthe posts and leaving comments that add value. This way you will get noticed bythe blog owner and over a period of time you will win his trust and confidence.Then you can try contacting him. Most blogs have a contact form through whichyou can contact the owner whether he would allow you to post articles on hisblog. If you are approved as a guest blogger you can start posting. But you mustmake sure that your articles are of great quality and meet that blog’s standards.This way you will build quality back links and also some laser targeted traffic fromthat blog.As I said earlier in this guide, to be a successful an internet marketer you mustdevelop a network of like minded bloggers in the same niche whom you interacton a regular basis. You can do that by visiting their sites regularly and read theirposts, leaving a comment or even try to catch up with them using Facebook orother social networking sites. When you become a regular visitor to their blogand leave valuable comments, you gradually start getting traffic from those sites.
  • 25. Internet Marketing is all about developing a good relation and trust with yourvisitors and other bloggers.Pay-Per-Click Ads (PPC)Apart from free traffic generation methods, you can also resort to paid methodslike PPC ads. PPC ads are contextual ads that will be displayed on the sides ofsearch engine results as well as on publisher network which includes articles onarticle directories, blogs and websites. But how frequently your ads get displayedwill depend on the budget that you have set. There are informative helpdocuments on Google Adwords that will teach you how to advertise with them, soyou must read them carefully before you get started with it. One of the mostpopular PPC advertising programs is Google Adwords from Google. There areequivalent PPC programs from Yahoo, Bing and MSN. Example of PPC AdsMonetizing your siteOnce your site starts receiving good amount of traffic on a regular basis you mustthink of monetizing that traffic, which can bring in some handsome residualincome for lifetime. You can run others PPC ads on your site. 1. Google Adsense ads – You can sign up for a free account with Google Adsense. After your application is approved you can start running Adsense ads on your site. These are nothing but others PPC ads. These ads are context sensitive, which means that if your site is about “gardening” then only gardening and related ads will be shown on your site. Every time a visitor clicks on these ads on your site you will make money. 2. Other Ad Networks - You can also sign up with other popular advertising network companies like Kontera, Chitika or IntelliTXT and run their ads on your site and start making money.
  • 26. 3. Affiliate ads – Apart from actively promoting affiliate products on your site, you can choose to just run affiliate ads on your website.Email MarketingConvert your website visitors to to life long customers by collecting their namesand email addresses through a form, which is known as Opt-in form in InternetMarketing. This process is known as email list building, i.e. you build a list of yourwebsite visitors so that you can follow-up with them in the future. An Example of Opt-in formYou can offer a free report or an eBook as a reward for signing up to your list.After they sign up you can send occasional news letters, product information,launch dates and other valuable information that will be of interest to yoursubscribers. You can also schedule emails to be sent at definite intervals to yoursubscribers, which is known as Auto Responders in Email Marketing terms. Therule of thumb is that, you must Never Try to Spam your subscribers by sendingthem blatant sales pitches or out rightly asking them to buy something. Never dothat. Stringent rules are place that can land you in trouble. You have to strictlyplay by the rules while marketing through emails.Popular Email Marketing Software ProvidersThe entire process of collecting personal information and sending automatedemails involves a lot of technical precision and sophistication, which makes itvery expensive to setup on your own, but to make things easier for you there aresome state-of-the-art email marketing software companies namely GetResponse,
  • 27. Aweber and IContact who have automated every intricate process involved inemail marketing into a cake-walk. All you need to do is pay them a nominalmonthly fee, integrate their opt-in form into your website and start building youremail list, that’s it. All the complicated email marketing activities are taken care ofby them.SummarySo this essentially brings us to the end of this short guide on Internet Marketing. Ihope you enjoyed reading it and will put all the techniques discussed here toaction. Here we mainly talked about getting started with internet marketing likevarious Search Engine Optimization techniques, how to get quality back links anddriving targeted traffic to your site.I am pretty confident that if you follow this guide and apply the techniquescarefully discussed here in your internet marketing ventures you will definitelyreap the rewards of it. I wish you all the best in all your internet marketingventures and thank you for listening to me!You can visit my blog at http://internet-marketing-tips-advises.blogspot.com/ andhttp://www.myproductcomparisons.com/site and, also give your valuablefeedback and comments about this guide ateapenkoothoor@myproductcomparisons.comRecommended eBooksFast Track Cash System by Ewen ChiaThink, Write and Retire by Dr.Mani Sivasubramanian