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Startup Marketing on Twitter
 

Startup Marketing on Twitter

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This is a presentation I gave at CitizenSpace in San Francisco for Startup Saturdays about how startups can use Twitter for marketing.

This is a presentation I gave at CitizenSpace in San Francisco for Startup Saturdays about how startups can use Twitter for marketing.

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    Startup Marketing on Twitter Startup Marketing on Twitter Presentation Transcript

    • Twitter for Startups
    • Set GoalsJust like any other marketing platform, when using social media, you need to set achievable and actionable goals
    • Why Twitter?Access to a wide range of individuals based around a common interest, across any geography
    • Basic Mechanics Mention: Using @name in a tweet Reply: Using @name by means of the reply button Retweet [RT]: Sharing someone else’s tweet Direct Message [DM]: Private one-to-one messages Favorite: Stores tweet as favorite for later viewingHashtag [#]: Links text to stream of topically related tweets
    • What can Twitter do for me?
    • Build Brand AffinityCase Study: TurboTax. 71% likelihood of customersinteracting with @TeamTurboTax (Twitter support) to recommend TurboTax. (CoTweet, 2010)
    • Drive SalesCase Study: Bonobos. Exclusive sale on Twittergenerated 1,200% ROI in 24 hours on promoted tweet. (Twitter, 2011)
    • Customer SupportCase Study: Mint. 75% reduction in number of support tickets via sCRM solution. (GetSatisfaction)
    • What Now? 1. Create your brand’s profile 2. Determine your brand’s voice and tone3. Find influencers, turn them into advocates 4. Develop a content calendar 5. Measure up!
    • And never forget: it’s always about the people
    • Zach ColeZachacole@gmail.com@zachacole