Session 5-1-darrel-webber-increasing-the-effectiveness-of-the-rspo-1482

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Darrel Webber discusses how to increase the effectiveness of the RSPO.

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Session 5-1-darrel-webber-increasing-the-effectiveness-of-the-rspo-1482

  1. 1. RSPO www.rspo.orgRoundtable on Sustainable Palm Oil Increasing the effectiveness of the RSPO Darrel Webber Symposium – Sustainable Palm Oil: Challenges, A Common Vision and the Way forward 5-6th May 2011
  2. 2. RSPO Stunning Survey! Roundtable on Sustainable Palm Oil3000 people surveyed in 2010 26% (under 30s) thought BACON = 29% (under 30s) thought OATs = Dame Fiona Reynolds, The Times 14 May 2011
  3. 3. RSPO OutlineRoundtable on Sustainable Palm Oil Where are we today? What does RSPO want to achieve? Some Actions to increase efficiency Conclusion
  4. 4. RSPO Where are we today?Roundtable on Sustainable Palm Oil Today*: 431 full members (> 110 affiliate members and supply chain associates) 85 oil palm growers 171 palm oil processors, traders 9 social, developmental NGOs 13 environmental NGOs 119 consumer goods manufacturers 26 retailers 8 banks and investors * February, 2011
  5. 5. RSPO Where we are todayRoundtable on Sustainable Palm Oil 24 Producers are obtaining certification 99 oil mills, Certified 952,507 hectares certified 4.132 million tonnes of RSPO- certified sustainable palm oil available capacity annually
  6. 6. RSPO Where we are todayRoundtable on Sustainable Palm Oil Certified production capacity is growing Source: www.rspo.eu
  7. 7. RSPO Where we are todayRoundtable on Sustainable Palm Oil 8% Of Global Palm Oil Production in CSPO. All in just over 2 years!
  8. 8. RSPO Where we are todayRoundtable on Sustainable Palm Oil Supply and sales of RSPO-certified palm oil are growing Annual production capacity of certified crude palm oil & palm kernel oil (in million tonnes) Source: www.rspo.eu
  9. 9. RSPORoundtable on Sustainable Palm Oil Average uptake in the Last 12 months (April 2010 to April 2011) 51% CSPO supplied = 3,031,032mt; CSPO sold = 1,550,306 mt
  10. 10. RSPO OutlineRoundtable on Sustainable Palm Oil What does RSPO want to achieve?
  11. 11. RSPO What Does RSPO want toRoundtable on Sustainable Palm Oil achieve To transform markets, making sustainable palm oil the norm.
  12. 12. RSPO Channels to deliverRoundtable on Sustainable Palm Oil Increase production and procurement of CSPO; To develop, implement, verify, assure and periodically review credible global standards for the entire supply chain of sustainable palm oil; To monitor and evaluate the economic, environmental and social impacts of the uptake of sustainable palm oil in the market; To engage and commit all stakeholders throughout the supply chain, including governments and consumers.
  13. 13. RSPO OutlineRoundtable on Sustainable Palm Oil Some Actions to increase efficiency
  14. 14. RSPO Increasing ProcurementRoundtable on Sustainable Palm Oil How do we get buyers to buy CSPO in Europe? How do we get buyers to buy CSPO in India and China?
  15. 15. RSPO Communications partner – Roundtable on Sustainable Palm Oil EU, INDIA and CHINA ASIA PACIFIC CANADA Hong Kong Adelaide Calgary Saskatoon Auckland Jakarta Edmonton St John’s Karachi US Halifax Bangalore Kathmandu Toronto Bangkok HILL & KNOWLTON Austin New York Montreal Vancouver Beijing Kuala Lumpur Boston San Francisco Ottawa Victoria Brisbane Lahore Chicago Seattle Quebec City Winnipeg Calcutta Makati City Dallas Spokane Canberra Manila Houston Tallahassee 79 offices in 44 countries Chengdu Melbourne Irvine Tampa Chennai Mumbai Los AngelesWashington, DC Chittagong New Delhi Miami Colombo Perth Dhaka Seoul Guangzhou Shanghai Hanoi Singapore Hobart Sydney Ho Chi Minh City Taipei Tokyo Worked for over 180 companies LATIN AMERICA Bogota Montevideo of the Fortune Buenos Aires Panama City EMEA Established in Abu Dhabi Dar Es Salaam Lagos Reykjavik 500 Caracas QuitoGuatemala City San Juan Algiers Doha Lisbon Riga 1927 as the first Lima San Jose Amsterdam Dubai Ljubljana Riyadh PR agency Over 2000 Mexico City Santiago Athens Dublin London Rome Sao Paulo Barcelona Frankfurt Manama Sofia people Belfast Helsinki Madrid Stockholm Berlin Istanbul Milan Tallinn H&K Offices Brussels Jeddah Moscow Tel Aviv Associates Bratislava Johannesburg Nairobi Tunis Bucharest Amman Oslo Vienna Budapest Kampala Paris Vilnius Cairo Kyiv / Kiev Prague Warsaw Casablanca Kuwait City Zug Copenhagen
  16. 16. RSPO 3 Tracks forRoundtable on Sustainable Palm Oil Communications Strategy Deliver a theme or a message that is compelling to stakholders. Develop and roll-out strategies that will help to engage targeted stakeholders (including government). – Speaking engagements – Digital virtual roundtable etc etc
  17. 17. RSPO Develop and roll out strategies for a digital consumer campaignRoundtable on Sustainable Palm Oil THERE’S A LIVELY DIGITAL DEBATE ON PALM OIL
  18. 18. RSPO Trademark LaunchRoundtable on Sustainable Palm Oil Consumer communication RSPO trademark developed for on/about-product communication Rules for use, communication and licensing under development Trademark registration procedures begun in more than 60 countries Expected launch for use: 2011
  19. 19. RSPORoundtable on Sustainable Palm Oil Choose Excellent! sustainability! Who is it? What is it? How can we believe it? Where did it come from ?
  20. 20. RSPO ConclusionRoundtable on Sustainable Palm Oil 3 rules of epidemics • The Law of the Few • (Connectors, Mavens and Salesmen) • The Stickiness Factor • The Power of Context
  21. 21. RSPO Thank You!Roundtable on Sustainable Palm Oil RSPO Secretariat Kuala Lumpur, Malaysia WWW.RSPO.ORG Telephone : +6016 213 2052 Email : rspo@rspo.org RSPO EU Communications WWW.RSPO.EU communications@rspo.eu

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