The document discusses increasing the effectiveness of the Roundtable on Sustainable Palm Oil (RSPO). It provides an overview of where RSPO is today, with over 400 members and nearly 1 million hectares of certified sustainable palm oil production. It outlines RSPO's goal to transform markets by making sustainable palm oil the norm. It then discusses actions RSPO is taking to increase efficiency, such as developing communication strategies in Europe, India and China to increase procurement of certified sustainable palm oil. The document concludes by emphasizing the importance of influencer groups and context in spreading RSPO's message.

1. RSPO www.rspo.org
Roundtable on Sustainable Palm Oil
Increasing the effectiveness of the RSPO
Darrel Webber
Symposium – Sustainable Palm Oil: Challenges, A
Common Vision and the Way forward
5-6th May 2011

2. RSPO Stunning Survey!
Roundtable on Sustainable Palm Oil
3000 people surveyed in 2010
26% (under 30s)
thought BACON =
29% (under 30s)
thought OATs =
Dame Fiona Reynolds, The
Times 14 May 2011

3. RSPO Outline
Roundtable on Sustainable Palm Oil
Where are we today?
What does RSPO want to achieve?
Some Actions to increase efficiency
Conclusion

4. RSPO Where are we today?
Roundtable on Sustainable Palm Oil
Today*: 431 full members (> 110 affiliate members and
supply chain associates)
85 oil palm growers
171 palm oil processors, traders
9 social, developmental NGOs
13 environmental NGOs
119 consumer goods manufacturers
26 retailers
8 banks and investors
* February, 2011

5. RSPO Where we are today
Roundtable on Sustainable Palm Oil
24 Producers are obtaining
certification
99 oil mills, Certified
952,507 hectares certified
4.132 million tonnes of RSPO-
certified sustainable palm oil
available capacity annually

6. RSPO Where we are today
Roundtable on Sustainable Palm Oil
Certified production capacity is growing
Source: www.rspo.eu

7. RSPO Where we are today
Roundtable on Sustainable Palm Oil
8%
Of Global Palm Oil Production in CSPO. All in just over 2 years!

8. RSPO Where we are today
Roundtable on Sustainable Palm Oil
Supply and sales of RSPO-certified palm oil are growing
Annual production capacity of certified crude
palm oil & palm kernel oil (in million tonnes)
Source: www.rspo.eu

9. RSPO
Roundtable on Sustainable Palm Oil
Average uptake in the Last 12 months (April
2010 to April 2011)
51%
CSPO supplied = 3,031,032mt; CSPO sold = 1,550,306 mt

10. RSPO Outline
Roundtable on Sustainable Palm Oil
What does RSPO want to achieve?

11. RSPO What Does RSPO want to
Roundtable on Sustainable Palm Oil achieve
To transform markets,
making sustainable palm
oil the norm.

12. RSPO Channels to deliver
Roundtable on Sustainable Palm Oil
Increase production and procurement of CSPO;
To develop, implement, verify, assure and
periodically review credible global standards for the
entire supply chain of sustainable palm oil;
To monitor and evaluate the economic,
environmental and social impacts of the uptake of
sustainable palm oil in the market;
To engage and commit all stakeholders throughout
the supply chain, including governments and
consumers.

13. RSPO Outline
Roundtable on Sustainable Palm Oil
Some Actions to increase efficiency

14. RSPO Increasing Procurement
Roundtable on Sustainable Palm Oil
How do we get buyers to buy CSPO in
Europe?
How do we get buyers to buy CSPO in India
and China?

15. RSPO Communications partner –
Roundtable on Sustainable Palm Oil EU, INDIA and CHINA
ASIA PACIFIC
CANADA Hong Kong
Adelaide
Calgary Saskatoon Auckland Jakarta
Edmonton St John’s Karachi
US Halifax
Bangalore
Kathmandu
Toronto Bangkok
HILL & KNOWLTON
Austin New York Montreal Vancouver Beijing Kuala Lumpur
Boston San Francisco Ottawa Victoria Brisbane Lahore
Chicago Seattle Quebec City Winnipeg Calcutta Makati City
Dallas Spokane Canberra Manila
Houston Tallahassee 79 offices in 44 countries Chengdu Melbourne
Irvine Tampa Chennai Mumbai
Los AngelesWashington, DC Chittagong New Delhi
Miami Colombo Perth
Dhaka Seoul
Guangzhou Shanghai
Hanoi Singapore
Hobart Sydney
Ho Chi Minh City Taipei
Tokyo
Worked for over
180 companies
LATIN AMERICA
Bogota Montevideo of the Fortune
Buenos Aires Panama City EMEA Established in
Abu Dhabi Dar Es Salaam Lagos Reykjavik
500
Caracas Quito
Guatemala City San Juan Algiers Doha Lisbon Riga
1927 as the first
Lima San Jose Amsterdam Dubai Ljubljana Riyadh PR agency
Over 2000
Mexico City Santiago Athens Dublin London Rome
Sao Paulo Barcelona Frankfurt Manama Sofia people
Belfast Helsinki Madrid Stockholm
Berlin Istanbul Milan Tallinn
H&K Offices
Brussels Jeddah Moscow Tel Aviv
Associates Bratislava Johannesburg Nairobi Tunis
Bucharest Amman Oslo Vienna
Budapest Kampala Paris Vilnius
Cairo Kyiv / Kiev Prague Warsaw
Casablanca Kuwait City Zug
Copenhagen

16. RSPO 3 Tracks for
Roundtable on Sustainable Palm Oil Communications Strategy
Deliver a theme or a message that is
compelling to stakholders.
Develop and roll-out strategies that will help
to engage targeted stakeholders (including
government).
– Speaking engagements
– Digital virtual roundtable etc etc

17. RSPO
Develop and roll out strategies for a digital
consumer campaign
Roundtable on Sustainable Palm Oil
THERE’S A LIVELY DIGITAL DEBATE ON PALM
OIL

18. RSPO Trademark Launch
Roundtable on Sustainable Palm Oil
Consumer communication
RSPO trademark developed for
on/about-product communication
Rules for use, communication and
licensing under development
Trademark registration procedures begun in
more than 60 countries
Expected launch for use: 2011

19. RSPO
Roundtable on Sustainable Palm Oil
Choose Excellent!
sustainability!
Who is it?
What is it?
How can we
believe it?
Where did it come
from ?

20. RSPO Conclusion
Roundtable on Sustainable Palm Oil
3 rules of epidemics
• The Law of the Few
• (Connectors, Mavens and
Salesmen)
• The Stickiness Factor
• The Power of Context

21. RSPO Thank You!
Roundtable on Sustainable Palm Oil
RSPO Secretariat
Kuala Lumpur, Malaysia
WWW.RSPO.ORG
Telephone : +6016 213 2052
Email : rspo@rspo.org
RSPO EU Communications
WWW.RSPO.EU communications@rspo.eu